Advertising
WPP announces Elevate28 strategy with focus on GBP 500 million pounds saving, launches WPP Creative
By geography, while most markets degrew, India witnessed growth by 3.8% in the year, with 8.6% growth in the fourth quarter.
ASCI launches influencer-led consumer awareness campaign on greenwashing and dark patterns
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, and the decoding of eco-labels.
Opinion: Vernacular memes are taking over India's digital feed
The author states how if brands aren't speaking the language of local jokes, they aren't a part of the conversation, and are noise instead.
Adyasha's blog: Who is Adyasha without the 'ad'
The author states how there is a particular fatigue that comes from being constantly addressed.
Wondrlab in talks to acquire Madison
The deal is expected to be worth INR 1,000 crore.
PHD consolidates Menarini Asia-Pacific's media mandate across seven markets
Omnicom Media agency wins expanded remit following a multi-agency pitch launched in June 2025.
Rallis India assigns its social media duties to HGS Interactive
The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Chirag Sangai launches ‘a Simple agency'
The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
HER Insurance assigns its strategy and creation duties to Hyphen Brands
The agency's mandate has been extended beyond communication into shaping the product itself.
Publicis Groupe and Havas lead marcom acquisition count in 2025
The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.