Advertising
Samsung turns a child's imagination into the real magic of Christmas
Conceptualised by Taylor Herring, the campaign comprises an ad film.
McCann's Aditya Gupta moves to Cheil
Spent eight years with the agency, where he was most recently senior vice president.
'The move towards harder ROI metrics is something that clients have been looking for in any case'
Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
Wakefit delivers the perfect post-wedding solution
The campaign consists of an ad film.
Shailja Varghese exits Omnicom Media Group India
She joined the Group in 2021 as head of content and was later elevated to the role of chief content officer.
Warc ups global ad spends by 1.5% for 2025, to close the year with 8.9% growth
India is on course to see a 4.6% rise in ad spend this year, according to the report.
'The strongest business results in the history of advertising have come from unforgettable ideas'
Prasoon Joshi and Sonal Dabral discuss the future of Indian advertising post the demise of Piyush Pandey.
Producer's Diary by Dalbir Singh
Kiss Films' founder is picky with his Christmas gifts while hinting at the job losses due to the mergers.
Manifest's December 2025 issue is now out
We delve into six big developments across advertising, media and marketing in 2025, along with in-depth SIBI India coverage, and more...
'Ultimately, awards will evolve to reward not just creativity, but integrity'
Manifest studies 2025's big disruptions in advertising, media and marketing.