Advertising
L'Oréal India appoints Publicis Media as integrated media agency on record
Effective September 2026, the mandate marks a structural shift as the account moves from GroupM, which had held it since 2010.
Good Ads Matter Awards 2026: Winners
Leo, Moonshot, BGMI, and Chrome Pictures win big; Prakash Varma named Director of the Year, and Goel TMT bags the Piyush Pandey Polaris Award.
Godrej Consumer Products' Lightbox elevates Shalini Avadhani and Gaurav Kumar
The duo will take on Swati Bhattacharya's role, who recently exited the company.
Stayfree champions healthy conversations on World Menstrual Hygiene Day
The film spotlights the role of the long-running ‘It's Just a Period' campaign in normalising period conversations among Indian households.
Her Take: After the smile fades, what remains?
The author argues that while quirks can win attention, only meaningful storytelling builds lasting brand recall.
Producer's Diary by Dalbir Singh
The founder of Kiss Films captures the awards pecking order, where the Cannes Lion roars the loudest.
Hakuhodo bags creative mandate for Jindal Stainless
The account was won post a multi-agency pitch and will be handled by the agency's Delhi office.
97.3% influencer marketing campaigns in 2025 required modification: ASCI report
Meta platforms accounted for 79.84% of digital violations.
The Womb bags Wonder Cement's brand strategy and creative mandate
Launches a multi-film campaign featuring actor Ranbir Kapoor during IPL 2026.
Wondrlab appoints Alok Mahadevia
He moves from DDB Mudra Group, where he was executive creative director.