Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!

The ad veteran had co-founded Rediffusion in 1973 and was the chairperson till July 2023.

Had joined the agency as CCO in January 2024.

Laurent Ezekiel takes over as CEO of Ogilvy and executive sponsor for WPP Open X.

The studio will exclusively work on creating 10-15 second ad films to deliver impactful messages in a crisp, short format.

The company had acquired a 51% stake in the specialist agency in 2017. Deepti Bhadauria has now been appointed as its CEO.

The founder of Kiss Films gets fooled by an agency head yet again.

This expansion aims to strengthen digital and business transformation capabilities with new leadership under Karan Ingle.