Digital
Haier Appliances India assigns its digital duties to SW Network
Account was won post a multi-agency pitch and will be handled by SW Network's Delhi headquarters.
Experience Commerce wins Eveready's digital and media mandate
The Cheil-owned agency will handle Eveready's battery, flashlights and lighting business.
Balaji Wafers assigns digital creative and communication to Social Panga
The account was won post a multi-agency pitch.
Sapience Communications expands to India
To be led by Shubhi Grover and Sanjana Chawla.
Google not deprecating cookie, hands users the option to make an 'informed choice'
To increase privacy control, Google plans to introduce IP protection into Chrome's incognito mode.
Tata Chemicals appoints Bombay Design Centre
Account won post a multi-agency pitch.
IdeateLab appoints Ravi Bhaya as CEO
He moves from RSquared Global Ventures, where he was the co-founder, director.
How much publicity is too much publicity?
We asked the industry for its opinion on the PR strategy of calling influencers to the Ambani wedding in return for ‘defined deliverables’.
Companies could lose USD 3.1 trillion annually, or 6.7% of their revenues, due to poor CX: Report
The whitepaper by Meta and Warc, highlights how business messaging can enhance customer relationships and drive brand growth on digital.
Maruti Suzuki, Amul, and ICICI Bank topped brand mentions during the ICC Men's T20 World Cup: Report
According to the Interactive Avenues report, the tournament recorded 55.9 million mentions and 461 million engagements on social media.