E-comm gaming overtakes pan masala as most advertised category during IPL
This year's tournament has seen 33% more advertisers on television compared to 2023.
As the Indian Premier League enters the knockout stage, TAM Sports has released its eighth update about advertising across the television channels the tournament is broadcast on.
According to TAM Sports, television advertising for IPL 17 reflected growth of 18% in ad volumes/per channel, compared to IPL 16, till the 64th match of the tournament (Delhi Capitals vs Lucknow Super Giants), which was played on 14 May.
The number of advertisers were more than 80, an increase of 33% compared to last year.
E-commerce gaming advertising is topping the list of categories for this year's IPL. Last year's topper, pan masala, is second among the top categories followed by food products.
IPL 17 Rank Top Categories % share 1 Ecom-Gaming 12% 2 Pan Masala 11% 3 Range of Food Products 11% 4 Perfumes/Deodorant 6% 5 Air Conditioners 4% % share based on Ad VolumesParle Products tops the top advertiser in terms of brands so far. Dream11 was topping last year's list. This year, it's second on the list.
IPL 17 Rank Top Advertisers (Brand) % share 1 Parle Products 11% 2 Sporta Technologies (Dream11.Com) 8% 3 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% 4 Vini Product (Fogg) 5% 5 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 4% % share based on Ad Volumes