Marketing
Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing
From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.
Apoorv Pandey moves back to OLX
Joins as chief marketing officer.
Karishma Kakar moves to Zee Studios
Spent three and a half years with Zee5.
YesMadam onboards Sakshi Tanwar to promote its Korean body polishing service
Releases a quirky ad featuring the TV actor, where the latter is seen trying to break away from her traditional ‘sanskari' image.
Rakesh Masala signs Hrithik Roshan as brand ambassador
Rolls out a campaign featuring Roshan to highlight this association.
Cars24 elevates Manoj Yadav
In his new role, he leads the autotech platform's business strategy and growth engine.
Duroflex gets a new brand identity
Rolls out an ad film and a revived logo to highlight this development.
Birla Opus' Rakshit Hargave to join Britannia Industries
Will join the FMCG company on 15 December.
Marketing Manifest Stations with Manasi: Episode nine
Ashwath Swaminathan, Indira IVF COO and ex-HUL marketer, reflects on lessons from FMCG, tech, and healthcare, and marketing as a growth driver.
HMD Global elevates Abhishek Ranjan
He was previously the head - brand marketing.