Marketing
Aditya Oza launches Luxora
Moves from EMotorad, where he was chief marketing officer and co-founder.
JSW Paints to acquire majority stake in Akzo Nobel India for INR 8,986 crore
The move strengthens JSW Paints’ position in India’s booming paints industry, pending regulatory approvals.
Assana’s OOH campaign takes a 'cheeky backdoor' route to highlight problems of the gut
Conceptualised by be positive 24 Innovation Design, the campaign comprises four billboards showcasing the gut wellness clinic’s services.
Cannes Lions 2025: Creative instincts with a conscience - why brands must now inspire, not just sell
Reliance General Insurance's Tarun Khanna lists seven points he learnt from the festival.
Assurance Intl appoints Anupam Srivastava
Moves from Gulf Oil, where he was general manager - all India fleet business and strategic projects.
Nimulid appoints Rajkummar Rao as brand ambassador
This partnership underscores Mankind Pharma's dedication to providing fast and effective solutions for contemporary pain.
Britannia and Talented issue joint statement regarding Cannes winning entry
States that the brand is taking deliberate, albeit small steps toward a more sustainable future.
Zuno appoints Hashtag Orange as its communications agency
The account to drive the brand’s internal and external communications was won following a multi-agency pitch.
Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent
Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Smriti Mandhana and Manika Batra named brand ambassadors for Herbalife’s vritilife skincare range
The partnership reflects a shared vision in championing skincare, one that blends Ayurvedic tradition with modern science.