Virat Kohli, Ranveer Singh, and Shah Rukh Khan 'most powerful celebrity brands': Kroll
The trio retain the top three positions for a second consecutive year.
Kroll has rolled out its list of the most powerful celebrity brands for the year 2024.
The results are based on brand values derived from brand endorsement portfolios and relative social media presence.
The overall brand value of the top 25 Indian celebrities is estimated to have reached USD 2 billion (billion) in 2024, an increase of more than 8.6% from the previous year.
Virat Kohli continues to secure the top spot with a brand value of USD 231.1 million. Ranveer Singh holds the second position for a second consecutive year. Shah Rukh Khan retains his third position in 2024 with a total brand value increasing USD 145.7 million. Alia Bhatt is in fourth place followed by Sachin Tendulkar who gained three spots from last year.
Ananya Panday (ranked 25) gained 21 spots in the 2024 ranking was the highest gainer, followed by Jasprit Bumrah (ranked 22) who moved up from rank 41.
Celebrity
2024 Brand Rank
Brand Value (USD million)
2023 Brand Rank
Virat Kohli
1
231.1
1
Ranveer Singh
2
170.7
2
Shah Rukh Khan
3
145.7
3
Alia Bhatt
4
116.4
5
Sachin Tendulkar
5
112.2
8
Akshay Kumar
6
108.0
4
Deepika Padukone
7
102.9
6
Mahendra Singh Dhoni
7
102.9
7
Hrithik Roshan
9
92.2
11
Amitabh Bachchan
10
83.7
9
Kareena Kapoor
11
79.5
15
Ranbir Kapoor
12
70.3
13
Kiara Advani
13
68.0
12
Kartik Aaryan
14
61.5
17
Rashmika Mandanna
15
58.9
20
Salman Khan
16
57.0
10
Anushka Sharma
17
48.4
14
Rohit Sharma
17
48.4
18
Kriti Sanon
19
44.8
27
Hardik Pandya
20
43.1
19
Tamannaah Bhatia
21
40.4
28
Jasprit Bumrah
22
38.1
41
Ayushmann Khurrana
23
36.1
16
Allu Arjun
24
2
35.5
22
Ananya Panday
25
35.2
46
USD 2 bn
Umakanta Panigrahi, managing director, Valuation Advisory Services, Kroll, said, “In 2024 we witnessed that the future of Indian cinema lies in synergy, indeed, OTT content and theatres complement each other. Audiences can now have the best of both worlds: grand theatrical experiences and intimate storytelling at home. As the industry continues to adapt this hybrid model, it could very well become its strongest era yet. Finally, following a stagnant phase in the cinema business, re-releases have put film theatres back on the map. As a result, cinemas have also definitely re-established their position in the industry as a strong competitor, proving that nothing can replace the feeling of watching a film in a theatre!”