Titan Eye Plus blurs the lines between play and eye care with ‘The Ek Tara Project'
Conceptualised by Ogilvy, the campaign brings ancient wisdom to modern parenting through a playful, star-spotting eye-screening tool.
Ahead of Children’s Day, Titan Eye Plus has rolled out The Ek Tara Project (The Single Star Project), a campaign that brings ancient wisdom to modern parenting through The Ek Tara Test - a playful, star-spotting eye-screening tool inspired by a centuries-old hunter’s vision test.
Conceptualised by Ogilvy, the film focuses on children who may struggle with blurred vision but remain unaware of the issue or hesitate to express it to adults. To address this growing concern and reduce the hesitation around visiting an eye doctor, Titan Eye Plus has introduced a simple, engaging way to check eyesight - by looking up at the night sky to spot stars.
What we think about it: A playful, starry twist on eye testing, the campaign is a fine example of insight meeting empathy, blending emotional warmth and originality that turns a cold, intimidating medical check into an imaginative parent-child bonding moment.
CREDITS Client: Titan Eye Plus Agency: Ogilvy Bengaluru CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh nayak Executive Chairperson: Hephzibah Pathak CEO: Rajesh VR CSO, India: Prem Narayan CCO, South: Puneet Kapoor ECD: Sooraj Pillai CD: Vasanth Poodipeddi ACD: Krishti Karmakar Creative Controller: Malvika Anil Kumar Copy Supervisor: Sougandh Pramod Sr. Art Director: Vaishakh Kolaprath Visualiser: Adarsh Mahendra President and Head of Office, South: Tithi Ghosh CSO, South: Easo John Sr. VP, Account Management: Priyank Vaghela Account Management Team: Avishek Mukherjee, Sampuran Dutta Production House: Absolute Productions Director: Amit Mishr Executive Producer: Prafull Sharma Producer: sadhya Vyas, Zahoor Qadir, Jigar Editor: Simranjeet Singh Malhotra