<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" ><channel><atom:link href="https://manifest-media.in/rss_feed/?sectionId=1" rel="self" type="application/rss+xml" /><lastBuildDate>Fri, 18 Sep 2026 17:18:43 +0530</lastBuildDate><title>Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More</title><description>Stay updated with the latest trends, campaigns, and strategies in the world of Indian advertising.</description><link>https://manifest-media.in/advertising</link><image>
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	    <title>Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More</title>
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					   <guid>https://manifest-media.in/advertising/180926/88-of-gen-z-is-more-likely-to-buy-from-a-brand-that-uses-humour-repo.html</guid>
					   <title>88% of Gen Z is more likely to buy from a brand that uses humour: Report</title>
					   <link>https://manifest-media.in/advertising/180926/88-of-gen-z-is-more-likely-to-buy-from-a-brand-that-uses-humour-repo.html</link>
					   <description><![CDATA[The study by Omnicom Advertising and Snapchat explores how Gen Z and Gen Alpha use humour to build relationships.]]></description><category>Advertising</category><pubDate>Fri, 18 Sep 2026 17:18:43 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/asci-reappoints-sudhanshu-vats-as-chairperson.html</guid>
					   <title>ASCI reappoints Sudhanshu Vats as chairperson</title>
					   <link>https://manifest-media.in/advertising/180926/asci-reappoints-sudhanshu-vats-as-chairperson.html</link>
					   <description><![CDATA[S Subramanyeswar will continue serving as vice-chairperson and Paritosh Joshi as honorary treasurer.]]></description><category>Advertising</category><pubDate>Fri, 18 Sep 2026 01:48:05 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/unfiltered-is-a-brand-ever-selling-its-product-alone.html</guid>
					   <title>Unfiltered: Is a brand ever selling its product alone?</title>
					   <link>https://manifest-media.in/advertising/180926/unfiltered-is-a-brand-ever-selling-its-product-alone.html</link>
					   <description><![CDATA[The author unpacks the cultural choices embedded in advertising and questions whether any brand can truly remain apolitical.]]></description><category>Advertising</category><dc:creator>Raashi Priya Nahata</dc:creator><pubDate>Fri, 18 Sep 2026 11:18:50 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/producers-diary-by-dalbir-singh.html</guid>
					   <title>Producer's Diary by Dalbir Singh</title>
					   <link>https://manifest-media.in/advertising/180926/producers-diary-by-dalbir-singh.html</link>
					   <description><![CDATA[The founder of Kiss Films was at the IAA Voice of Change roundtable in Gurugram.]]></description><category>Advertising</category><dc:creator>Dalbir Singh</dc:creator><pubDate>Fri, 18 Sep 2026 09:48:45 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/170926/spikes-asia-rebranded-as-lions-asia.html</guid>
					   <title>Spikes Asia rebranded as Lions Asia</title>
					   <link>https://manifest-media.in/advertising/170926/spikes-asia-rebranded-as-lions-asia.html</link>
					   <description><![CDATA[The Lions Asia Festival of Creativity and the awards will be held in September 2027.]]></description><category>Advertising</category><pubDate>Thu, 17 Sep 2026 06:08:09 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/170926/radio-ad-volumes-rise-12-in-janjul-2026-led-by-real-estate-and-s.html</guid>
					   <title>Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report</title>
					   <link>https://manifest-media.in/advertising/170926/radio-ad-volumes-rise-12-in-janjul-2026-led-by-real-estate-and-s.html</link>
					   <description><![CDATA[Maruti Suzuki India remained the leading advertiser, while Vimal Pan Masala topped the brand rankings, according to the TAM AdEx report on Radio.]]></description><category>Advertising</category><pubDate>Thu, 17 Sep 2026 10:55:47 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/130526/wpp-media-india-brew-2026-micro-dramas-are-one-of-the-easiest-ways-f.html</guid>
					   <title>WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'</title>
					   <link>https://manifest-media.in/advertising/130526/wpp-media-india-brew-2026-micro-dramas-are-one-of-the-easiest-ways-f.html</link>
					   <description><![CDATA[A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Wed, 13 May 2026 11:59:58 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/220626/cannes-lions-2026-the-need-for-human-intervention-in-ai-is-important.html</guid>
					   <title>Cannes Lions 2026: 'The need for human intervention in AI is important for it to keep going'</title>
					   <link>https://manifest-media.in/advertising/220626/cannes-lions-2026-the-need-for-human-intervention-in-ai-is-important.html</link>
					   <description><![CDATA[BBDO India's Josy Paul and Leo India's Sonal Chhajerh spoke about how one can scale their brand across cultures, the use of AI and more...]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Mon, 22 Jun 2026 20:48:54 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150726/iaa-conversations-india-should-export-humour-all-over-the-world-beca.html</guid>
					   <title>IAA Conversations: 'India should export humour all over the world because Western ads are boring'</title>
					   <link>https://manifest-media.in/advertising/150726/iaa-conversations-india-should-export-humour-all-over-the-world-beca.html</link>
					   <description><![CDATA[Adjiedj Bakas, global trendwatcher and futurist, discussed the mega trends shaping business, creativity and society.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Wed, 15 Jul 2026 11:21:02 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/100826/the-bespoke-solutions-that-we-craft-for-brands-on-kbc-deliver-outcomes.html</guid>
					   <title>The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal</title>
					   <link>https://manifest-media.in/advertising/100826/the-bespoke-solutions-that-we-craft-for-brands-on-kbc-deliver-outcomes.html</link>
					   <description><![CDATA[SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Mon, 10 Aug 2026 10:20:18 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/160926/advertising-council-of-india-joins-brics-brand-marketing-and-industri.html</guid>
					   <title>Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform</title>
					   <link>https://manifest-media.in/advertising/160926/advertising-council-of-india-joins-brics-brand-marketing-and-industri.html</link>
					   <description><![CDATA[The platform aims to establish two-way circulation channels for brands among all member states and partner countries.]]></description><category>Advertising</category><pubDate>Wed, 16 Sep 2026 16:03:00 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/160926/opinion-culture-moves-faster-than-the-brief.html</guid>
					   <title>Opinion: Culture moves faster than the brief</title>
					   <link>https://manifest-media.in/advertising/160926/opinion-culture-moves-faster-than-the-brief.html</link>
					   <description><![CDATA[The author makes a case for why clients and creatives need to reimagine traditional approval and idea cycles.]]></description><category>Advertising</category><dc:creator>Hayden Scott</dc:creator><pubDate>Wed, 16 Sep 2026 11:13:09 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150926/kalpesh-natankar-joins-publicis-groupe.html</guid>
					   <title>Kalpesh Patankar joins Publicis Groupe</title>
					   <link>https://manifest-media.in/advertising/150926/kalpesh-natankar-joins-publicis-groupe.html</link>
					   <description><![CDATA[Returns to the Middle East after a stint as VML India's group CCO.]]></description><category>Advertising</category><pubDate>Tue, 15 Sep 2026 17:10:10 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150926/voice-o-meter-brands-fail-to-break-the-bias.html</guid>
					   <title>Voice-O-Meter: Brands fail to break the bias</title>
					   <link>https://manifest-media.in/advertising/150926/voice-o-meter-brands-fail-to-break-the-bias.html</link>
					   <description><![CDATA[IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.]]></description><category>Advertising</category><pubDate>Tue, 15 Sep 2026 10:41:21 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150926/opinion-it-is-time-to-rethink-how-we-value-integrated-agencies.html</guid>
					   <title>Opinion: It is time to rethink how we value integrated agencies</title>
					   <link>https://manifest-media.in/advertising/150926/opinion-it-is-time-to-rethink-how-we-value-integrated-agencies.html</link>
					   <description><![CDATA[The author examines how changing campaign demands, creator ecosystems and evolving agency workloads are reshaping marketing partnerships.]]></description><category>Advertising</category><dc:creator>Chirag Sangai</dc:creator><pubDate>Tue, 15 Sep 2026 08:26:19 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150926/ashiana-housing-assigns-media-mandate-to-arena-media.html</guid>
					   <title>Ashiana Housing assigns media mandate to Arena Media</title>
					   <link>https://manifest-media.in/advertising/150926/ashiana-housing-assigns-media-mandate-to-arena-media.html</link>
					   <description><![CDATA[Account won following a multi-agency pitch.]]></description><category>Advertising</category><pubDate>Tue, 15 Sep 2026 08:23:28 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/110926/ulka-south-appoints-siddharth-mehta.html</guid>
					   <title>Ulka appoints Siddharth Mehta</title>
					   <link>https://manifest-media.in/advertising/110926/ulka-south-appoints-siddharth-mehta.html</link>
					   <description><![CDATA[He moves from The Womb, where he was senior creative partner.]]></description><category>Advertising</category><pubDate>Fri, 11 Sep 2026 17:23:51 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/110926/pivotroots-secures-digital-mandate-for-daayra.html</guid>
					   <title>PivotRoots secures digital mandate for Daayra</title>
					   <link>https://manifest-media.in/advertising/110926/pivotroots-secures-digital-mandate-for-daayra.html</link>
					   <description><![CDATA[Through the partnership, the agency will lead the film's digital media strategy.]]></description><category>Advertising</category><pubDate>Fri, 11 Sep 2026 11:02:48 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/110926/hul-vs-beco-delhi-hc-restrains-becos-ad-campaign-against-surf-excel.html</guid>
					   <title>HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging</title>
					   <link>https://manifest-media.in/advertising/110926/hul-vs-beco-delhi-hc-restrains-becos-ad-campaign-against-surf-excel.html</link>
					   <description><![CDATA[Beco has responded to the HC order directing it to forthwith pull down and recall all ads in its 'War on What's Hidden' campaign against HUL.]]></description><category>Advertising</category><pubDate>Fri, 11 Sep 2026 12:15:50 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/110926/opinion-othering-our-own.html</guid>
					   <title>Opinion: Othering our own</title>
					   <link>https://manifest-media.in/advertising/110926/opinion-othering-our-own.html</link>
					   <description><![CDATA[Dr Sharada states how it's time for the ad world to reflect after the killing of Chongtham Vikram Singh.]]></description><category>Advertising</category><dc:creator>Dr AL Sharada</dc:creator><pubDate>Fri, 11 Sep 2026 11:15:18 +0530</pubDate></item></channel></rss>