Fri, 18 Sep 2026 12:08:21 +0530Marketing | Discover The Latest Marketing Campaigns, Tools, And Tactics Shaping The IndustryExplore the dynamic landscape of Indian marketing with expert analysis and insights from Manifest.https://manifest-media.in/marketing https://manifest-media.in/images/logo.png Marketing | Discover The Latest Marketing Campaigns, Tools, And Tactics Shaping The Industry https://manifest-media.in/marketing https://manifest-media.in/marketing/170926/celebrity-endorsements-are-more-about-motivating-distributors-than.html ‘Celebrity endorsements are more about motivating distributors than impacting the brand directly' https://manifest-media.in/marketing/170926/celebrity-endorsements-are-more-about-motivating-distributors-than.html MarketingRiya SethiThu, 17 Sep 2026 10:51:18 +0530 https://manifest-media.in/marketing/160926/is-gen-z-buying-into-the-festive-playbook-brands-are-selling.html Is Gen Z buying into the festive playbook brands are selling? https://manifest-media.in/marketing/160926/is-gen-z-buying-into-the-festive-playbook-brands-are-selling.html MarketingNoel DsouzaWed, 16 Sep 2026 10:47:07 +0530 https://manifest-media.in/marketing/250626/cannes-lions-2026-marketers-need-to-learn-the-difference-between-gra.html Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one' https://manifest-media.in/marketing/250626/cannes-lions-2026-marketers-need-to-learn-the-difference-between-gra.html MarketingRiya SethiThu, 25 Jun 2026 02:44:16 +0530 https://manifest-media.in/marketing/180526/luxury-brands-need-to-participate-in-fashion-art-and-music-to-stay-re.html Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly https://manifest-media.in/marketing/180526/luxury-brands-need-to-participate-in-fashion-art-and-music-to-stay-re.html MarketingRiya SethiMon, 18 May 2026 11:23:09 +0530 https://manifest-media.in/marketing/130526/wpp-media-india-brew-2026-authentic-brand-associations-like-sanjay-d.html WPP Media India Brew 2026: 'Authentic brand associations like Sanjay Dutt endorsing alcohol work' https://manifest-media.in/marketing/130526/wpp-media-india-brew-2026-authentic-brand-associations-like-sanjay-d.html MarketingRiya SethiWed, 13 May 2026 11:47:18 +0530 https://manifest-media.in/marketing/180626/aspiration-is-increasingly-being-defined-by-experiences-rather-than-o.html 'Aspiration is increasingly being defined by experiences rather than ownership in India' https://manifest-media.in/marketing/180626/aspiration-is-increasingly-being-defined-by-experiences-rather-than-o.html MarketingRiya SethiThu, 18 Jun 2026 10:58:22 +0530 https://manifest-media.in/marketing/160726/real-insights-keep-brands-contemporary-relatable-and-connected-to-ne.html 'Real insights keep brands contemporary, relatable and connected to new generations' https://manifest-media.in/marketing/160726/real-insights-keep-brands-contemporary-relatable-and-connected-to-ne.html MarketingRiya SethiThu, 16 Jul 2026 11:27:13 +0530 https://manifest-media.in/marketing/070926/managing-india-is-like-managing-europe-every-state-is-like-its-own-c.html 'It's great to be an 'Ullu da Pattha'' https://manifest-media.in/marketing/070926/managing-india-is-like-managing-europe-every-state-is-like-its-own-c.html MarketingRiya SethiMon, 07 Sep 2026 12:19:24 +0530 https://manifest-media.in/marketing/090926/consumers-today-are-looking-for-more-premium-multi-sensorial-experien.html Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala https://manifest-media.in/marketing/090926/consumers-today-are-looking-for-more-premium-multi-sensorial-experien.html MarketingRiya SethiWed, 09 Sep 2026 11:25:49 +0530 https://manifest-media.in/marketing/150926/consumers-will-pardon-bad-communication-or-advertising-but-not-a-bad.html 'Consumers will pardon bad communication or advertising, but not a bad product' https://manifest-media.in/marketing/150926/consumers-will-pardon-bad-communication-or-advertising-but-not-a-bad.html MarketingRiya SethiTue, 15 Sep 2026 11:26:52 +0530 https://manifest-media.in/marketing/160926/cetaphil-appoints-omraheja.html Cetaphil appoints Om Raheja  https://manifest-media.in/marketing/160926/cetaphil-appoints-omraheja.html MarketingWed, 16 Sep 2026 14:08:15 +0530 https://manifest-media.in/marketing/110926/social-launches-social-studio-across-six-outlets-for-creators.html Social launches Social Studio across six outlets for creators https://manifest-media.in/marketing/110926/social-launches-social-studio-across-six-outlets-for-creators.html MarketingFri, 11 Sep 2026 18:28:34 +0530 https://manifest-media.in/marketing/110926/consumers-may-think-they-are-rational-but-they-are-always-emotional.html Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar https://manifest-media.in/marketing/110926/consumers-may-think-they-are-rational-but-they-are-always-emotional.html MarketingNoel DsouzaFri, 11 Sep 2026 10:56:57 +0530 https://manifest-media.in/marketing/100926/opinion-premiumisation-is-about-perceived-value-not-higher-prices.html Opinion: Premiumisation is about perceived value, not higher prices https://manifest-media.in/marketing/100926/opinion-premiumisation-is-about-perceived-value-not-higher-prices.html MarketingDarshana ShahThu, 10 Sep 2026 10:54:35 +0530 https://manifest-media.in/marketing/100926/one-may-see-it-as-opportunism-but-i-see-it-as-providential.html ‘One may see it as opportunism, but I see it as providential' https://manifest-media.in/marketing/100926/one-may-see-it-as-opportunism-but-i-see-it-as-providential.html MarketingAnupama SajeetThu, 10 Sep 2026 10:39:31 +0530 https://manifest-media.in/marketing/090926/hyundai-motor-india-signs-sheetal-devi-as-its-brand-ambassador.html Hyundai Motor India signs Sheetal Devi as its brand ambassador https://manifest-media.in/marketing/090926/hyundai-motor-india-signs-sheetal-devi-as-its-brand-ambassador.html MarketingWed, 09 Sep 2026 16:55:27 +0530 https://manifest-media.in/marketing/080926/the-myth-of-the-kirana-shopkeepers-influence.html Opinion: The myth of the kirana shopkeeper's influence https://manifest-media.in/marketing/080926/the-myth-of-the-kirana-shopkeepers-influence.html MarketingSreyoshi MaitraTue, 08 Sep 2026 10:23:32 +0530 https://manifest-media.in/marketing/090926/havas-india-launches-shortcut-in-partnership-with-shobiz.html Havas India launches Shortcut in partnership with Shobiz https://manifest-media.in/marketing/090926/havas-india-launches-shortcut-in-partnership-with-shobiz.html MarketingWed, 09 Sep 2026 10:39:02 +0530 https://manifest-media.in/marketing/070926/magnum-by-safari-names-saif-ali-khan-as-brand-ambassador.html Magnum by Safari names Saif Ali Khan as brand ambassador https://manifest-media.in/marketing/070926/magnum-by-safari-names-saif-ali-khan-as-brand-ambassador.html MarketingMon, 07 Sep 2026 12:00:48 +0530 https://manifest-media.in/marketing/070926/huella-appoints-kartik-mehta-as-mentor.html Huella appoints Kartik Mehta as mentor https://manifest-media.in/marketing/070926/huella-appoints-kartik-mehta-as-mentor.html MarketingMon, 07 Sep 2026 15:28:46 +0530