Advertising

Wipro Consumer Care X OML

03 Nov 2026 1:34 PM

Wipro Consumer Care appoints Only Much Louder for social media

OML's creator marketing agency, Hypothesis, will manage social media and influencer marketing for nine of its brands.

Marketing

Mohit Rathi

03 Nov 2026 1:19 PM

Porter elevates Mohit Rathi to CMO

Most recently, he was serving as VP - customer growth and engagement. 

Marketing

Shyamala Ramanan

03 Nov 2026 11:27 AM

'Consumers are no longer buying jewellery as an investment, but to adorn themselves'

We caught up with Mia by Tanishq's Shyamala Ramanan, to know more about the brand's recent collection, evolving customer needs and more.

Marketing

Arjun Kapoor

03 Nov 2026 11:14 AM

London Fog Watches appoints Arjun Kapoor as brand face and co-creative director

The long-term partnership will see Kapoor contribute to watch design and creative direction, including the development of a limited-edition collection.

Campaigns

Godrej's NX Pro Ncrypt campaign

03 Nov 2026 11:05 AM

Godrej makes face recognition the key to home security

The campaign, conceptualised in association with Adfactors PR, showcases the brand's latest smart locker.

Marketing

Sanjeev Jasani

03 Nov 2026 10:27 AM

Sanjeev Jasani launches TurboAgents

The AI platform aims to bring agency-style marketing capabilities to small businesses and is co-founded by Shubham Saurabh.

Advertising

Starbucks India x TBWALintas

02 Nov 2026 8:24 PM

Starbucks India assigns its creative duties to TBWA\Lintas

The account was won post a multi-agency pitch.

Campaigns

Amazon India's '#DeliverTheLove' campaign

02 Nov 2026 2:24 PM

Amazon wants siblings to deliver something no box can hold

The campaign comprises an ad film conceptualised by Ogilvy.

Media

Neha Malhotra

02 Nov 2026 2:16 PM

Neha Malhotra joins Zee Live

She moves from Zee Music Company, where she was senior vice president.

Media

The platform uses a federated data collaboration model, under which partner data remains within the respective organisations' systems.

02 Nov 2026 12:32 PM

Zee 5 launches advertiser platform ZAP with Saptharushi

The platform will combine Zee 5's viewing data with consented behavioural and transactional signals from partner platforms to help advertisers build targeted audience segments.

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