The November issue of Manifest is now available to purchase.
The lead story features a chat with Susan Credle, former creative advisor, Omnicom, who won the LIA Legend Award last month, shortly after winning the Lion of St. Mark at the Cannes Lions International Festival of Creativity.
There's also a chat with Amin Lakhani, president, client solutions, WPP Media South Asia, after Mindshare won the 'Agency of the Year' at the Emvies.
Liberty Shoes' Anupam Bansal discusses how the brand has shifted to a digitally driven, locally targeted marketing strategy.
Following McDonald's decision to end its partnership with FIFA, we aim to understand whether it marks a turning point in how sports sponsorships are viewed, or just a one-off. Ramakrishnan R, co-founder and director, Baseline Ventures, and Ashok Lalla, independent brand and digital advisor, share their thoughts on the topic.
In the Privé section, we talk to Vittoria Ferragamo about the evolving luxury space. She shares an extremely candid view of the market and states what India needs to learn from Italy's loss.
Following Assembly's Global rebrand to Stagwell Media, we catch up with the agency's global CEO, Liz Rutgersson; Connie Chan, CEO, Stagwell Media APAC; and Alap Ghosh, CEO, Stagwell Media India, to learn why this change was undertaken.
Amit Doshi, head, IVM Podcasts, and Kavita Rajwade, co-founder, IVM Podcasts, discuss the evolution of podcasts, the rise of video-first content, and how brands are finding new ways to connect with their audiences.
Nina Elavia Jaipuria, chair, Women Empowerment Committee, IAA India Chapter, and Megha Tata, co-chair, Women Empowerment Committee, India Chapter, outline how Indian advertising is moving past gender tropes to embed an automated, authentic gender lens into creative workflows and advertisements.
In the 'Healthcare and Pharma' section, we chat with Galderma India's Viju Nair about the changing skincare landscape, the role of science in brand communication, evolving consumer behaviour and the growing influence of creators.
Leo's Adyasha Roy Tomar returns after a month's absence with her usual wit to write about the deadlines.
In his column, Shubhranshu Singh shares why AI is shifting the competitive advantage in brand building from producing content to creating something worth communicating.
Sticking to the topic of AI is HumanSense's Ruchi Sharma who talks about the morality and ethics of AI.
There's in-depth coverage from the Good Ads Matter Ad Festival 2026 which included talks by Tarsem Singh, Aamir Khan, Dr AL Sharada, Amit Sharma, Kopal Naithani, team Ogilvy, and more.
There's a special focus on Mr Med's 'Kuch Hoga Toh Batana' campaign produced by Falgun Busa and directed by Sonal Batra.
Pooja Relan shares her thoughts in the 'Her Take' column, while Social Panga's Himanshu Arora shares his 'Rapid Fire' responses.
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