Marketing

Siddharth Banerjee

17 Jul 2026 10:48 AM

Rapid Fire with Siddharth Banerjee

Our series continues with the marketing veteran who was most recently CEO, UNIVO Education.
Archana Balaraman

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'

Britannia's Archana Balaraman discusses how the brand is leveraging technology to make purpose-led marketing engaging for young audiences.
Ritu Nazir

15 Jul 2026 10:44 AM

Opinion: Why risk awareness is becoming a marketing opportunity

The author explains how helping businesses understand emerging risks can position brands as trusted advisors long before purchase decisions.
The design system has also been created to work across iD Fresh's expanding product portfolio.

14 Jul 2026 5:15 PM

iD Fresh rolls out a refreshed identity

The brand refresh has been conceptualised by Elephant Design.
Mahesh Kanchan

14 Jul 2026 4:48 PM

Bacardi gives Mahesh Kanchan a new role

Kanchan succeeds Vinay Golikeri, who is now the company's regional president, AMEA and GTR.
Manasi Narasimhan and Samir Sethi

14 Jul 2026 9:38 AM

Marketing Manifest Stations with Manasi: Episode 16

Samir Sethi, head, brand marketing, Policybazaar, on building the insurance comparison category, and making insurance simpler for consumers.
Nandita Godbole

13 Jul 2026 2:26 PM

Mercedes-Benz India elevates Nandita Godbole

She was previously general manager, data, analytics and systems.
Gaurav Sharma

13 Jul 2026 10:44 AM

'Premiumisation is not only about increasing pricing, but it's also about offering better value'

Gaurav Sharma, CMO, Campus Activewear, chats about Élan, why Jim Sarbh is the perfect fit and AI's role in modern marketing.
Aayush Agrawal has also been appointmented as non-executive director.

08 Jul 2026 12:22 AM

Inspira Global completes acquisition of Burger King India's operator, Restaurant Brands Asia

The INR 2,235 crore deal gives Inspira Global a 41.78% stake, rising to 48.04% with a planned INR 450 crore capital infusion.
Image credits: Cult.fit

07 Jul 2026 11:44 PM

Cult.fit files for IPO, plans INR 950 crore fresh issue to fuel expansion

The fitness and wellness platform will use proceeds to open new centres and boost brand building.

Latest Stories

Shreya Arora

17 Jul 2026 1:44 PM

Ogilvy appoints Shreya Arora
Heena Motwani

17 Jul 2026 11:32 AM

Heena Motwani gets a new role at WPP Media
Dalbir Singh continues his weekly diary for Manifest.

17 Jul 2026 11:27 AM

Producer's Diary by Dalbir Singh
Connected TV has hit the mainstream with 166 million viewers, reveals the Kantar report

17 Jul 2026 11:25 AM

Connected TV reaches 166 million viewers in India: Kantar Media Compass

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required