Marketing

The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar

Amul broke into the OOH top five for the first time, as FMCG brand choices in India grew 5.1% in 2025, says the Brand Footprint 2026 report.
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

The Aditya Birla jewellery brand has also unveiled its Varalakshmi campaign, featuring Shetty in a film centred on festive gifting.
From left: Ria Chopra, Varun Duggirala, Nitanshi Goel, Prakash Subramanian, Aarti Samant and Yagnesh Ravi

13 Aug 2026 11:13 AM

Views and reach are very important, but brands need to be in the inner circles: Aarti Samant

A panel at Snap Inc. and GWI's festive research launch explored Gen Z's increasingly community-led, always-on shopping journeys.
Picture credits: ChatGPT

12 Aug 2026 4:15 PM

76% of Gen Z seek trusted voices for festive purchases: GWI and Snapchat

Research finds creators drive discovery, while friends and family increasingly shape purchase decisions across an extended festive season.
Sudhir Sitapati (left) and Aasif Malbari

12 Aug 2026 10:57 AM

GCPL appoints Aasif Malbari as MD and CEO as Sudhir Sitapati steps down

Aasif Malbari takes charge with immediate effect after Sitapati resigns from the board, ending his five-year tenure at GCPL.
Pragya Bijalwann

11 Aug 2026 11:11 AM

Voltas elevates Pragya Bijalwann

She was previously CMO and head - marketing.
Ruchi Mishra

10 Aug 2026 12:26 PM

Innocean India appoints Ruchi Mishra

As vice president, Mishra will lead the agency's Bengaluru office and will be responsible for driving its South India business.
Vinay Subramanyam

10 Aug 2026 12:01 PM

Vinay Subramanyam joins Mondelez International

He moves from Kellanova, where he was senior director - marketing.
Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

The move marks the company's next phase of expansion, with future home products and large appliances to launch under the Mijia brand.
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

The deal combines audience measurement and media verification, with closure expected in Q1 2027.
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redBus' 'Freedom Bottle' campaign.

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redBus turns a bottle of water into a symbol of freedom for women travellers
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The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

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