Marketing

Mahendra Singh Dhoni

26 Jun 2026 1:35 PM

DRiV signs Mahendra Singh Dhoni as national brand ambassador

This is the brand's first celebrity association, highlighting India's strategic importance and its focus on the automotive aftermarket.

Jennifer Richardi (left) and Nick Gallo

26 Jun 2026 4:22 AM

Cannes Lions 2026: 'Advertising is dead, people hate us'

A session during fourth day of the festival argued that brands must stop interrupting people with traditional advertising.

The refreshed identity features an updated stag emblem, typography and family crest inspired by its history.

25 Jun 2026 2:31 PM

Glenfiddich unveils new visual identity in India, drawing on brand archives

The single malt scotch whisky brand introduces redesigned packaging in India from July.

Leandro Barreto

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Unilever's CMO Leandro Barreto explored how to build brands that people choose to carry forward long after a campaign ends.

From left: Kameryn Stanhouse, Maria Sharapova, and Usama Al-Qassab

24 Jun 2026 3:50 PM

Cannes Lions 2026: 'Want tech to be brilliant and enhance experiences, but it has to be invisible'

Usama Al-Qassab, marketing and commercial director, AELTC, and Maria Sharapova were in conversation with IBM's Kameryn Stanhouse.

Marc Pritchard

23 Jun 2026 9:52 PM

Cannes Lions 2026: ‘Get ready for the most fun you'll have building brands'

Via ChatPG, Marc Pritchard, chief brand officer P&G, answered six questions on the minds of the festival attendees about AI.

Girish Divekar

23 Jun 2026 4:39 PM

Courtyard by Marriott Mumbai International Airport appoints Girish Divekar

He moves from The Westin Hyderabad Mindspace, where he was director - sales and marketing.

Gaurav Kochhar

23 Jun 2026 4:25 PM

Gaurav Kochhar joins NBSL

He moves from ICICI Bank, where he was head - UPI, digital payments and API banking.

The Cannes Lions Entertainment for Sport

22 Jun 2026 5:34 PM

Binda's blog: Insights from being inside the Entertainment for Sport jury room

The author shares her Cannes Lions jury experience, trends in the category, and how decisions are made in the room.

Atul Sinha

22 Jun 2026 2:18 PM

Atul Sinha joins Metro Brands

He moves from CaratLane, where he was chief operating officer.

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