Marketing

12 Nov 2026 1:55 PM

Wobble names Suryakumar Yadav brand ambassador

Ahead of its Speed 5G launch, the cricketer will lead the brand's marketing campaign.

12 Nov 2026 10:31 AM

Opinion: From customer satisfaction to customer intelligence - is CX becoming the new growth metric?

The author unpacks how businesses are moving beyond customer satisfaction metrics to leverage customer intelligence as a driver of growth.

11 Nov 2026 12:07 PM

Shilpa Marodia joins Lenovo

Marodia moves from Amazon India, where she was marketing programs, CX FMCG (consumables).

11 Nov 2026 10:33 AM

Opinion: Designing digital experiences for India's diverse festive consumers

The author explores how brands can create inclusive festive experiences by adapting digital design to India's diverse cultures.

Warc's 'The Marketer Toolkit 2027' report

10 Nov 2026 11:01 PM

43% advertisers believe social media advertising is becoming 'less effective'

Warc has released 'The Marketer's Toolkit 2027' which identifies five trends that will disrupt existing global marketing practices.

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'

Mayur Hola, VP - brand, Swiggy, talks about the Sweety rebrand, why its Diwali campaign is sans a film, and Kareena Kapoor Khan's association.

For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey

A study of 1,203 respondents across five Indian cities finds that young consumers are retaining festive traditions while placing greater value on personal gifting, inclusivity and shared experiences.

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma

In a stint spanning over 11 years, he last held the role of global communications lead.

04 Nov 2026 1:36 PM

Shruti Haasan becomes the new face of The Singleton Social and Nicobar

The association coincides with the launch of the brands' festive gifting collection and a campaign featuring Haasan in an ad film rolled out on Instagram.

From left: Shubham Singhal, Khushi Kapoor and Tanishq Ambegaokar.

03 Nov 2026 9:35 PM

Khushi Kapoor joins nailinit as co-founder and chief creative officer

The actor has co-founded the Indian nail care brand with Shubham Singhal and Tanishq Ambegaokar, taking an active role in product development, vendor selection, campaigns and the creative direction.