Marketing

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Rasna Group's Piruz Khambatta discusses the brand's marketing strategy, changing consumption patterns, and more.

16 Sep 2026 2:08 PM

Cetaphil appoints Om Raheja

He moves from HUL, where he was brand development - Dove Hair Care, Men+ Care & Masterbrand.

Tarak Bhattacharya (left) and Shraddha Panday

16 Sep 2026 10:47 AM

Is Gen Z buying into the festive playbook brands are selling?

We explored whether brands truly understand Gen Z's festive behaviour or are simply marketing to a stereotype.

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.

The spaces will offer creators access to equipment including professional microphones, tripods, studio lights, green screens and shooting props.

11 Sep 2026 6:28 PM

Social launches Social Studio across six outlets for creators

The initiative converts select spaces within Social outlets into creator studios, with a second phase planned across six more cities.

11 Sep 2026 10:56 AM

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Gulf Oil Lubricants India's CMO on the thinking behind the ‘Kuch Behad Kar' campaign and why human insight still matters in the age of AI.

10 Sep 2026 10:54 AM

Opinion: Premiumisation is about perceived value, not higher prices

The author explores how premium experiences are increasingly shaped by what matters most to consumers.

From left: Sameer Tobaccowala, Farah Lauren Khan, and Christophe Pinguet

10 Sep 2026 10:39 AM

‘One may see it as opportunism, but I see it as providential'

Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.

09 Sep 2026 4:55 PM

Hyundai Motor India signs Sheetal Devi as its brand ambassador

The company will collaborate with Devi across purpose-led marketing campaigns, accessibility programs, and inclusion initiatives.

09 Sep 2026 11:25 AM

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

Ferrero India Subcontinent's marketing head discusses the brand's entry into the chocolate bar segment, their marketing strategy and more.

Latest Stories

Radio advertising grew 1.2% in Jan-Jul 2026 according to the TAM report

17 Sep 2026 10:55 AM

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Flipkart 'Yahan Kuch Bhi Ho Sakta Hai' campaign

17 Sep 2026 10:10 AM

Flipkart lends a lucky twist to unlucky days

Spikes Asia was held for more than 40 years

17 Sep 2026 6:08 AM

Marketing

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Cetaphil appoints Om Raheja

Is Gen Z buying into the festive playbook brands are selling?

'Consumers will pardon bad communication or advertising, but not a bad product'

Social launches Social Studio across six outlets for creators

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Opinion: Premiumisation is about perceived value, not higher prices

‘One may see it as opportunism, but I see it as providential'

Hyundai Motor India signs Sheetal Devi as its brand ambassador

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

Follow us

Latest Stories

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Flipkart lends a lucky twist to unlucky days

Spikes Asia rebranded as Lions Asia

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Marketing

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Cetaphil appoints Om Raheja

Is Gen Z buying into the festive playbook brands are selling?

'Consumers will pardon bad communication or advertising, but not a bad product'

Social launches Social Studio across six outlets for creators

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Opinion: Premiumisation is about perceived value, not higher prices

‘One may see it as opportunism, but I see it as providential'

Hyundai Motor India signs Sheetal Devi as its brand ambassador

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

Follow us

Latest Stories

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Flipkart lends a lucky twist to unlucky days

Spikes Asia rebranded as Lions Asia

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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