Marketing

Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.
The trust imperative for Indian brands in 2026

24 Feb 2026 10:44 AM

Opinion: How 2026 is shaping up for Indian brands through the lens of trust

The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.
Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role

Was global brand vice president since September 2021.
Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

Becomes the first alcoholic beverages company in India to register a sonic trademark.
The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
Madhurendra Malu

16 Feb 2026 1:56 PM

Hyundai Motor India appoints Madhurendra Malu

The auto company has simultaneously excluded Anuraag Singh, vertical head, from its senior management list, effective 16 February 2026.
To highlight its rebranded identity a campaign has been conceptualised by McCann.

16 Feb 2026 11:30 AM

Tata Communications unveils new corporate brand identity ‘Together, limitless'

The purpose-led positioning aims to align employee experience, customer engagement and commercial strategy under a unified narrative.
‘Green Is the New Lie' report by the HOOOP Collective analyses greenwashing trends

13 Feb 2026 10:36 AM

Report flags Indian brands' sustainability claims; 35% rely on internal checks or no verification

'Data gaps' rather than a 'lack of intent' are putting brands at risk, as per HOOOP Collective's report on greenwashing.

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Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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