Marketing

28 Sep 2026 9:21 AM

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Ikea India's country communication manager on how the brand is expanding beyond furniture to create deeper consumer experiences.

28 Sep 2026 9:01 AM

Karun Arora ends five-year stint at vivo

Was chief marketing communications officer.

24 Sep 2026 7:14 PM

Muthoot FinCorp bags BCCI title sponsorship rights

The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.

24 Sep 2026 2:49 PM

Zeenah Vilcassim joins DailyObjects

She moves from Nothing India, where she was interim marketing director (India CMO).

24 Sep 2026 2:37 PM

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

The association will come to life through a multi-platform campaign across television, digital and social media.

24 Sep 2026 1:25 PM

Libas expands beyond apparel with jewellery launch

The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.

The strategy was developed under new CEO Amber Pepper.

24 Sep 2026 11:16 AM

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.

24 Sep 2026 10:43 AM

Selective influencer strategy replaces the numbers game: Harmeet Singh

The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.

23 Sep 2026 10:40 AM

'Our focus is on building an entire electric mobility ecosystem around the customer'

We caught up with JSW Greentech's Apurva Sharma to discuss the company's foray into electric commercial vehicle segment.

23 Sep 2026 9:37 AM

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

The author argues that consumers are demanding greater transparency, expert-backed formulations and proven results.

Latest Stories

28 Sep 2026 10:39 PM

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered's 'Move Ahead' campaign

28 Sep 2026 7:41 PM

Standard Chartered takes the F1 mindset beyond the track

The two revivals mark a return to properties that have been closely associated with Sri Adhikari Brothers' television history

28 Sep 2026 3:25 PM

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

28 Sep 2026 12:19 PM

Marketing

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Karun Arora ends five-year stint at vivo

Muthoot FinCorp bags BCCI title sponsorship rights

Zeenah Vilcassim joins DailyObjects

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

Libas expands beyond apparel with jewellery launch

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Selective influencer strategy replaces the numbers game: Harmeet Singh

'Our focus is on building an entire electric mobility ecosystem around the customer'

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

Follow us

Latest Stories

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Marketing

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Karun Arora ends five-year stint at vivo

Muthoot FinCorp bags BCCI title sponsorship rights

Zeenah Vilcassim joins DailyObjects

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

Libas expands beyond apparel with jewellery launch

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Selective influencer strategy replaces the numbers game: Harmeet Singh

'Our focus is on building an entire electric mobility ecosystem around the customer'

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

Follow us

Latest Stories

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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