Marketing

Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

The move marks the company's next phase of expansion, with future home products and large appliances to launch under the Mijia brand.
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

The deal combines audience measurement and media verification, with closure expected in Q1 2027.
Siddharth Purohit and Manasi Narasimhan

07 Aug 2026 8:18 AM

Marketing Manifest Stations with Manasi: Episode 17

Siddharth Purohit, co-founder, Aazol, discusses his transition from management consulting to building a purpose-led food brand.
FSSAI bans Dabur from selling honey, ghee with '100 per cent' claims

06 Aug 2026 12:08 PM

FSSAI bans Dabur from selling honey, ghee with '100 per cent' claims; company's shares fall 4%

Regulator orders Dabur to withdraw products carrying '100% pure, natural, organic and tender' claims, seeks action report within 15 days.
Mary Kom (left) and Nimbus Group's Yamini Agarwal

05 Aug 2026 6:32 PM

Nimbus Realty reappoints Mary Kom as brand ambassador

The Olympic medallist and boxer will front the real estate developer's integrated marketing campaigns.
Francisco Neves (left) and Andy Hornby

05 Aug 2026 11:45 AM

We chose a joint venture because India deserved more than a franchise model: Andy Hornby

The Restaurant Group's Andy Hornby and wagamama's Francisco Neves on its new Mumbai outlet, JV, India strategy, marketing playbook and more.
Shubhika Jain

05 Aug 2026 10:49 AM

Opinion: ‘Women in SPAM' and the changing language of communication

The author explains how the 'SPAM girlies' are the ones deciding what feels aspirational, or what the internet collectively obsesses over.
Sheena Kapoor

04 Aug 2026 10:45 AM

We're competing with quick commerce, not just insurers, on CX: Sheena Kapoor

ICICI Lombard's head - marketing, corporate communications and CSR on marketing 25 innovations, media strategy and more.
Callum Turner

31 Jul 2026 11:05 AM

Johnnie Walker Blue Label appoints Callum Turner as global ambassador

The year-long partnership will feature the actor in a campaign spanning films, portraits and a visit to Scotland.
Aarti Holla-Maini

31 Jul 2026 10:24 AM

‘Advertising, marketing and communications possess something governments often lack'

UNOOSA director Aarti Holla-Maini on why marketers need to stop treating space as science fiction, and more...

Latest Stories

Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal
Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

07 Aug 2026 11:30 AM

Starbucks India serves up an ode to the espresso shot
Dalbir Singh continues his weekly diary for Manifest.

07 Aug 2026 9:00 AM

Producer's Diary by Dalbir Singh
Siddharth Purohit and Manasi Narasimhan

07 Aug 2026 8:18 AM

Marketing Manifest Stations with Manasi: Episode 17

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31 Jul 2026 10:35 AM

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AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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