Marketing

Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

Becomes the first alcoholic beverages company in India to register a sonic trademark.
The film highlights everyday moments that reflect consumers' affection for the brand.

17 Feb 2026 4:37 PM

Lay's announces brand refresh in India

New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
The brand has integrated the universe of 'BB Ki Vines' into the dining festival for its ad films.

17 Feb 2026 3:43 PM

Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador

Rolls out a campaign to highlight its association with Bam.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
Madhurendra Malu

16 Feb 2026 1:56 PM

Hyundai Motor India appoints Madhurendra Malu

The auto company has simultaneously excluded Anuraag Singh, vertical head, from its senior management list, effective 16 February 2026.
To highlight its rebranded identity a campaign has been conceptualised by McCann.

16 Feb 2026 11:30 AM

Tata Communications unveils new corporate brand identity ‘Together, limitless'

The purpose-led positioning aims to align employee experience, customer engagement and commercial strategy under a unified narrative.
‘Green Is the New Lie' report by the HOOOP Collective analyses greenwashing trends

13 Feb 2026 10:36 AM

Report flags Indian brands' sustainability claims; 35% rely on internal checks or no verification

'Data gaps' rather than a 'lack of intent' are putting brands at risk, as per HOOOP Collective's report on greenwashing.
The café chain is known for freshly prepared juices, shakes, coffee and made-to-order sandwiches.

12 Feb 2026 12:34 PM

Aditya Birla Group brings Joe & The Juice to India

The Denmark-based café chain will debut in the second half of 2026.
The event took place on 8 and 9 February in Goa.

12 Feb 2026 11:19 AM

CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa

The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.
Amlan Pati

12 Feb 2026 10:57 AM

Amlan Pati joins Versuni India

He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.

Latest Stories

Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'
Goel TMT's Band Baaja Bitiya campaign

20 Feb 2026 11:34 AM

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20 Feb 2026 11:31 AM

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Users can upload any product image, choose from curated templates such as studio or lifestyle settings, or opt for automated suggestions.

20 Feb 2026 11:16 AM

Google Labs launches ‘photoshoot' feature in Pomelli

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