Marketing

‘Green Is the New Lie' report by the HOOOP Collective analyses greenwashing trends

13 Feb 2026 10:36 AM

Report flags Indian brands' sustainability claims; 35% rely on internal checks or no verification

'Data gaps' rather than a 'lack of intent' are putting brands at risk, as per HOOOP Collective's report on greenwashing.
The café chain is known for freshly prepared juices, shakes, coffee and made-to-order sandwiches.

12 Feb 2026 12:34 PM

Aditya Birla Group brings Joe & The Juice to India

The Denmark-based café chain will debut in the second half of 2026.
The event took place on 8 and 9 February in Goa.

12 Feb 2026 11:19 AM

CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa

The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.
Amlan Pati

12 Feb 2026 10:57 AM

Amlan Pati joins Versuni India

He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.
Varun Koorichh

12 Feb 2026 10:48 AM

'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.
Abhijeet Rathor

10 Feb 2026 11:45 AM

Abhijeet Rathor joins Offbeet Media

The appointment aims to strengthen the media and entertainment company's monetisation strategy across content, IPs and platforms.
Pride in Tech is part of the company's broader diversity-focused hiring efforts, alongside initiatives such as Qnity, Pride Capital, Pride Path, Inclusion 3.0 and the BeYou Internship programme.

09 Feb 2026 11:19 PM

Godrej Capital launches ‘Pride in Tech' hackathon to advance LGBTQ+ hiring in technology

Receives over 1,200 applications nationwide, reinforcing skills-based evaluation and inclusive, AI-led innovation.
Agami Realty with Sunil Gavaskar

09 Feb 2026 7:59 PM

Agami Realty signs Sunil Gavaskar as brand ambassador

The association is aimed at homebuyers who value heritage, permanence, and long-term stature over fleeting trends.
Cars24's refreshed brand identity

09 Feb 2026 6:54 PM

Cars24 unveils new brand identity

Refreshes its logo and brand colour, with a new blue signalling a more present, attentive and human way of showing up for customers.
Vaibhav Sooryavanshi

09 Feb 2026 2:30 PM

Complan appoints Vaibhav Sooryavanshi as brand ambassador

Rolls out a campaign featuring Sooryavanshi to highlight this association.

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Team Leo (top) winning the 'Agency of the Year' and team McCann and Nestle receiving the 'Client of the Year'

14 Feb 2026 2:05 PM

Effie Awards 2025: Leo wins 'Agency of the Year', Nestle is 'Client of the Year'
The award will be handed out to one exceptional entrant

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Asian Paints' 'Range De India' campaign.

13 Feb 2026 2:42 PM

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