Marketing

Vikram Karwal

27 May 2026 11:21 AM

‘We saw an INR 10,000 crore cleansing opportunity that naturally fits with Parachute Advansed'

Vikram Karwal, CMO, Marico, on Parachute Advansed entering the shampoo market with heritage trust, nature-led innovation and TV-digital mix.
Erum Kidwai 

26 May 2026 8:13 PM

Ageas Federal Life Insurance elevates Erum Kidwai 

He was previously senior vice president and head marketing.
Sreeleela for Birla Opus Paints

26 May 2026 3:37 PM

Birla Opus Paints signs Sreeleela as its brand ambassador

As a part of the partnership, the brand has rolled out two films featuring the actor.
Royal Canin India awards digital duties to 22feet

26 May 2026 11:12 AM

22feet bags digital mandate for Royal Canin India

The science-based pet nutrition brand's digital push aims to play a pivotal role in shaping informed pet parenting across the country.
Sandeep Bhushan

25 May 2026 3:58 PM

Truecaller appoints former Meta India executive Sandeep Bhushan to its board of directors

The appointment comes as the communications platform aspires to sharpen its focus on B2B SaaS offerings and premium advertising formats.
Kriti Sanon

25 May 2026 3:20 PM

Kriti Sanon joins Giva as investor and brand ambassador

The partnership comes at a time when the jewellery brand aims to sharpen its focus on young consumers seeking design-led everyday jewellery.
Mayank Shah

21 May 2026 1:03 PM

Goafest 2026: PM Modi-Meloni Melody buzz is an opportunity we need to build on - Mayank Shah

On day two, Parle Products' CMO spoke about PM Modi's global ‘Melody' mention turning into an unexpected moment marketing win.
Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group

Moves after a 25-year stint with Unilever.
Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity

The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.

Latest Stories

The EGi called on the government to refrain from treating the media as an adversary merely for doing what it is supposed to do - hold those in power accountable.

27 May 2026 10:55 AM

Editors Guild raises concerns over government's ‘intolerance towards media questions'
Alok Mahadevia

27 May 2026 10:45 AM

Wondrlab appoints Alok Mahadevia
The agency will lead integrated media strategy, planning and buying for Matrimony.com

27 May 2026 9:22 AM

Matrimony.com assigns media mandate to Havas Media India
Erum Kidwai 

26 May 2026 8:13 PM

Ageas Federal Life Insurance elevates Erum Kidwai 

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Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
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Goafest 2026: The in-house boom - a wake-up call for agencies?
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21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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