Marketing

Mohammed Siraj

05 Feb 2026 2:43 PM

Hell Energy Drink onboards Mohammed Siraj

As a face of the brand, Siraj will feature across Hell Energy Drink's integrated marketing ecosystem.
Suryakumar Yadav

05 Feb 2026 2:06 PM

Suryakumar Yadav backs EM5 as investor and partner

The cricketer joins the homegrown D2C fragrance brand in a strategic partnership to drive cultural relevance and digital-first growth. 
McDonald's has won a total of 102 awards at Spikes Asia

05 Feb 2026 10:28 AM

Spikes Asia 2026: McDonald's named 'Advertiser of the Year'

The award will be presented to Angelina Villanueva, CMO, Asia business unit, McDonald's, at an awards gala to be held in Singapore on 12 March.
Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, guided by a root-cause approach to wellness and sustainable sourcing practices. 

04 Feb 2026 11:01 PM

Marico to acquire majority stake in Cosmix in INR 375 crores deal

FMCG major to buy 60% stake in the functional wellness brand; founders to retain balance and continue leading the business.
Publicis Groupe announces the latest advancement in its 'Working With Cancer' initiative to build supportive, recovery-forward work cultures for employees with cancer

04 Feb 2026 6:19 PM

Publicis launches global campaign to advance its Working With Cancer initiative

New research reinforces the link between work and recovery, inspiring businesses to take renewed action for employees with cancer.
Brett Lee

03 Feb 2026 2:00 PM

Danube Properties signs Brett Lee as global ambassador

The partnership marks a significant step in strengthening Danube's global brand presence and deepening engagement in international markets.
Virat Khullar

03 Feb 2026 9:25 AM

Hyundai leverages ICC partnership by celebrating fans with Shah Rukh Khan ahead of T20 World Cup

Virat Khullar, head - marketing, Hyundai Motor India, explains the campaign approach, which has a unique CTV aspect to it.
Amrith Gopinath

02 Feb 2026 11:04 AM

‘We want people to love DLF malls for what we stand for, not just for the stores inside them'

Amrith Gopinath, chief marketing officer, DLF Retail, on how experiences are becoming the new currency of retail performance.
Amritraj Kaur

30 Jan 2026 10:38 AM

Amritraj Kaur joins Carrefour

She moves from BnC Foods, where she was chief business officer.
WhatsApp had a brand score of 60.5 in India

30 Jan 2026 10:15 AM

WhatsApp tops 'best branding ranking' globally and in India: YouGov

The rankings measure brand health based on impression, quality, value, reputation, satisfaction, and recommendation.

Latest Stories

Janardhan Pokala

06 Feb 2026 4:02 PM

Janardhan Pokala launches Kali, a multidisciplinary creative agency
From L to R: Gour Gupta, chairman, Tribes Communications and Anuj Bhandari, founder and CEO, Triooh

06 Feb 2026 11:54 AM

Tribes Communications announces strategic investment in Triooh
Screen grab from Anthropic's 'What do you think of my business idea?' ad film

06 Feb 2026 11:23 AM

Anthropic fires a well-aimed shot at ad-funded GenAI chatbots
The partnership kicked off in January

06 Feb 2026 11:03 AM

Innocean renews Hyundai's global media partnership with Havas Media Network

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required