Marketing

Kapila Sethi

12 Jun 2026 9:11 PM

Opinion: Why gin has become the language of modern premium drinking

The author, today on World Gin Day, decodes how premiumisation and experimentation are driving gin's growth in India.

Mayur Hola

12 Jun 2026 9:23 AM

Rapid Fire with Mayur Hola

Our series continues with Swiggy's brand head.

Anushka Sharma

11 Jun 2026 2:21 PM

Himalaya BabyCare launches Botanique, appoints Anushka Sharma as brand ambassador

To mark the launch of the premium baby care range and spotlight the collaboration with Sharma, the brand has also rolled out a campaign.

The redesign is aimed at enhancing shelf appeal.

10 Jun 2026 3:02 PM

Blue Riband Gin unveils refreshed packaging across Maharashtra

The gin brand adopts a contemporary premium design while retaining its heritage and trusted liquid.

Balkrishna Jha

09 Jun 2026 1:54 PM

Balkrishna Jha joins IndoSpace  

He moves from Aditya Birla Housing Finance, where he was digital marketing lead.

The launch of Vector comes amid shifts in how brands are discovered online.

09 Jun 2026 11:25 AM

Tute Consult launches brand strategy and intelligence division Vector

The division completed over 200 research and intelligence assignments during its three-month soft launch.

Darshana Shah

08 Jun 2026 5:42 PM

Darshana Shah exits Aditya Birla Capital

She was the chief marketing officer.

Vedansh K

08 Jun 2026 11:50 AM

boAt elevates Vedansh K

He was head - marketing.

Kurlon names Tonic Worldwide as its digital marketing partner

08 Jun 2026 10:31 AM

Kurlon names Tonic Worldwide as its digital marketing partner

The account was won following a multi-agency pitch and will be managed out of Tonic Worldwide's Delhi office.

Kriti Sanon and Shahid Kapoor for Vogue Eyewear

05 Jun 2026 11:53 AM

Vogue Eyewear appoints Kriti Sanon as its brand ambassador

As a part of this collaboration, the brand has rolled out a campaign which is conceptualised by Network Advertising.

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