Marketing

Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The former SuperYou brand and growth leader joins PFC Club founder Chirag Barjatya to launch an energy candy brand.

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

The Swiss sportswear brand has also named former French international and Arsenal player Thierry Henry as director of football.

21 Sep 2026 8:47 AM

Samsonite hands Anushree Tainwala larger mandate

Consolidates leadership across South Asia and Middle Eastern markets.

18 Sep 2026 4:35 PM

Pride of Cows announces a rebrand

Developed in partnership with Pollinate, the rebrand includes a new logo and sonic identity.

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Rasna Group's Piruz Khambatta discusses the brand's marketing strategy, changing consumption patterns, and more.

16 Sep 2026 2:08 PM

Cetaphil appoints Om Raheja

He moves from HUL, where he was brand development - Dove Hair Care, Men+ Care & Masterbrand.

Tarak Bhattacharya (left) and Shraddha Panday

16 Sep 2026 10:47 AM

Is Gen Z buying into the festive playbook brands are selling?

We explored whether brands truly understand Gen Z's festive behaviour or are simply marketing to a stereotype.

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.

The spaces will offer creators access to equipment including professional microphones, tripods, studio lights, green screens and shooting props.

11 Sep 2026 6:28 PM

Social launches Social Studio across six outlets for creators

The initiative converts select spaces within Social outlets into creator studios, with a second phase planned across six more cities.

11 Sep 2026 10:56 AM

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Gulf Oil Lubricants India's CMO on the thinking behind the ‘Kuch Behad Kar' campaign and why human insight still matters in the age of AI.

Latest Stories

Axis Bank's ‘open' ki aadat pad jaayegi campaign

22 Sep 2026 11:29 AM

Axis Bank makes a case for better banking becoming a habit

Ravi Kishan on 'Figuring Out with Raj Shamani'

22 Sep 2026 11:05 AM

How Ravi Kishan became Gen Z's meme of choice

22 Sep 2026 11:03 AM

Opinion: An ad man who brought an Oscar to India

Abhishek Karnani at the IAA Leadership Awards

22 Sep 2026 11:00 AM

Marketing

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

On partners with footballer Kylian Mbappé

Samsonite hands Anushree Tainwala larger mandate

Pride of Cows announces a rebrand

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Cetaphil appoints Om Raheja

Is Gen Z buying into the festive playbook brands are selling?

'Consumers will pardon bad communication or advertising, but not a bad product'

Social launches Social Studio across six outlets for creators

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Follow us

Latest Stories

Axis Bank makes a case for better banking becoming a habit

How Ravi Kishan became Gen Z's meme of choice

Opinion: An ad man who brought an Oscar to India

IAA president reflects on two-year stint

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Marketing

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

On partners with footballer Kylian Mbappé

Samsonite hands Anushree Tainwala larger mandate

Pride of Cows announces a rebrand

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Cetaphil appoints Om Raheja

Is Gen Z buying into the festive playbook brands are selling?

'Consumers will pardon bad communication or advertising, but not a bad product'

Social launches Social Studio across six outlets for creators

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Follow us

Latest Stories

Axis Bank makes a case for better banking becoming a habit

How Ravi Kishan became Gen Z's meme of choice

Opinion: An ad man who brought an Oscar to India

IAA president reflects on two-year stint

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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