Marketing

Ritu Nazir

15 Jul 2026 10:44 AM

Opinion: Why risk awareness is becoming a marketing opportunity

The author explains how helping businesses understand emerging risks can position brands as trusted advisors long before purchase decisions.

The design system has also been created to work across iD Fresh's expanding product portfolio.

14 Jul 2026 5:15 PM

iD Fresh rolls out a refreshed identity

The brand refresh has been conceptualised by Elephant Design.

Mahesh Kanchan

14 Jul 2026 4:48 PM

Bacardi gives Mahesh Kanchan a new role

Kanchan succeeds Vinay Golikeri, who is now the company's regional president, AMEA and GTR.

Manasi Narasimhan and Samir Sethi

14 Jul 2026 9:38 AM

Marketing Manifest Stations with Manasi: Episode 16

Samir Sethi, head, brand marketing, Policybazaar, on building the insurance comparison category, and making insurance simpler for consumers.

Nandita Godbole

13 Jul 2026 2:26 PM

Mercedes-Benz India elevates Nandita Godbole

She was previously general manager, data, analytics and systems.

Gaurav Sharma

13 Jul 2026 10:44 AM

'Premiumisation is not only about increasing pricing, but it's also about offering better value'

Gaurav Sharma, CMO, Campus Activewear, chats about Élan, why Jim Sarbh is the perfect fit and AI's role in modern marketing.

Aayush Agrawal has also been appointmented as non-executive director.

08 Jul 2026 12:22 AM

Inspira Global completes acquisition of Burger King India's operator, Restaurant Brands Asia

The INR 2,235 crore deal gives Inspira Global a 41.78% stake, rising to 48.04% with a planned INR 450 crore capital infusion.

Image credits: Cult.fit

07 Jul 2026 11:44 PM

Cult.fit files for IPO, plans INR 950 crore fresh issue to fuel expansion

The fitness and wellness platform will use proceeds to open new centres and boost brand building.

Janhvi Kapoor

06 Jul 2026 2:39 PM

Bhima Jewellers appoints Janhvi Kapoor as brand ambassador

Kapoor's South Indian roots and pan-India popularity were key factors behind the association.

Jacques Lebel, country manager, L'Oréal India (left) and Rohit Chawla, CEO and founder, Innovist.

03 Jul 2026 10:09 PM

L'Oréal to acquire majority stake in Innovist

The deal brings science-led digital-first brands such as Bare Anatomy and Chemist at Play into L'Oréal's portfolio.

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