Marketing

Rishi Raj

27 Oct 2026 11:08 AM

Opinion: The luxury marketing paradox - why premium brands must learn to speak less and say more

The author makes a case for high-end real estate brands to trade loud promises for meaningful, consistent actions that build lasting trust.
Sawai Padmanabh Singh

26 Oct 2026 2:30 PM

Fossil names Sawai Padmanabh Singh global ambassador for Signature collection

Singh features in a campaign for the collection, which was unveiled in Jaipur with two Swiss-made watch models available in eight variants.
McDonald's

26 Oct 2026 11:26 AM

McDonald's-FIFA partnership reaches full-time

The 32-year partnership will not be renewed, after the 2026 tournament campaign didn't deliver 'expected results' in the USA.
From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.
'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.
Paul John Luxury Blended Water

21 Oct 2026 2:52 PM

Blenders International, John Distilleries launch Paul John Luxury Blended Water in India

The non-alcoholic, zero-sugar product is designed as an accompaniment to artisanal beverages and premium pours, targeting premium mixer and hospitality markets.
Atish Bhatia

21 Oct 2026 11:50 AM

Atish Bhatia joins IVS Group

He moves from FiatPe, where he was chief marketing officer.
Sharad Mathur

21 Oct 2026 10:42 AM

IndusInd General Insurance appoints Sharad Mathur

He moves from Universal Sompo General Insurance, where he was managing director and CEO.
Bharti Ravaria

16 Oct 2026 12:51 AM

Rapid Fire with Bharti Ravaria

Our series continues with Beauty Garage's wholetime director.
Aditya Roy Kapur

15 Oct 2026 3:57 PM

Kora by NM names Aditya Roy Kapur as brand face

Kapur will feature in a campaign showcasing the brand's approach to contemporary Indian dressing.
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