Marketing

From left: Karan Khanna, Prrincey Roy, and Kartik Mehta

07 Sep 2026 3:28 PM

Huella appoints Kartik Mehta as mentor

To guide the company's market expansion roadmap, strengthen strategic partnerships, and accelerate its Southeast Asia expansion.

Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

We caught up with Karandeep Singh Kapany, regional marketing director, Duolingo, to discuss the campaign conceptualised by Talented.

Magnum by Safari appoints Saif Ali Khan as brand ambassador

07 Sep 2026 12:00 PM

Magnum by Safari names Saif Ali Khan as brand ambassador

The association aims to bring together Khan's sense of individuality with the luggage brand's ‘Swag On The Move' proposition.

Rahul Dravid for Vijay Sales

04 Sep 2026 2:13 PM

Vijay Sales signs Rahul Dravid as its brand ambassador

Dravid will headline key category and festive campaigns for the brand through the year.

India Buying Intent declined 0.60% in August over last month, as per the TRA Research report

03 Sep 2026 6:33 PM

India's consumer buying intent dips for second straight month: TRA Report

The largest declines were recorded by Maruti Suzuki, Titan, Amul, LG and Blue Star, as per the August 2026 reading of India Buying Intent index.

Priya Chandni

03 Sep 2026 4:38 PM

Priya Chandni joins Bharti AXA Life Insurance

She moves from Generali Central Insurance, where she was associate vice president – head, brand and marketing communication.

Tamannaah Bhatia for Guess Watches

03 Sep 2026 4:21 PM

Guess Watches signs Tamannaah Bhatia as its brand ambassador

To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection.

Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.

Nimitha Reddy

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

The author unpacks why, as AI democratises perfection, brands must embrace imperfection to create the human connection consumers crave.

The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn

The research examines how B2B marketers in India are adapting to younger decision-makers, with expert voices, short-form video and professional communities emerging as key trust drivers.

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