Marketing

13 Oct 2026 11:33 AM

Opinion: Managing brand value and trust in the AI age and escaping sameness

The author unpacks how brands can embrace AI without losing authenticity, trust and originality.

12 Oct 2026 3:01 PM

Asus India names Raghav Juyal brand ambassador

Rolls out a campaign, 'Smooth Moves, Smoother Service', featuring Juyal.

12 Oct 2026 1:42 PM

Gresbond signs Ranveer Singh as brand ambassador

The tile-fixing solutions brand will roll out its ‘Tile Expert Ka Tile Adhesive' campaign nationally from 16 October.

The series will premiere on JioHotstar on 10 October.

09 Oct 2026 3:41 AM

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle

The JioHotstar series features Paul John Indian Single Malt and Buffalo Trace Distillery, tracing the making of whisky and bourbon and their place in India's hospitality culture.

08 Oct 2026 10:42 AM

Anjali Madan gets a new role at Mondelez International

She was previously director - consumer experience.

07 Oct 2026 3:39 PM

Dineout refreshes brand identity

The revived identity retains the Swiggy logo, while Dineout adopts a new lowercase ‘d' logo and mint colour across consumer touchpoints.

Pee Safe's products have begun rolling out in the UK, with further retail and marketplace expansion planned under the partnership with Komerz.

06 Oct 2026 9:34 PM

Komerz to lead Pee Safe's UK and European expansion

The UK-based commerce platform will manage Pee Safe's international growth, starting with the UK and expanding into European markets.

06 Oct 2026 3:00 PM

Fujifilm India signs Rashmika Mandanna as brand ambassador for imaging solutions

Mandanna will represent the company's electronic imaging, instax and photo imaging businesses in India.

06 Oct 2026 12:00 PM

Emporio Armani names Farhan Akhtar brand ambassador for watches in India

The actor features in the brand's latest campaign, which includes a new ad film.

ICICI Prudential Life Insurance Company's new identity and tagline

05 Oct 2026 2:51 PM

ICICI Prudential Life Insurance rebrands as ICICI Life Insurance

The insurer has unveiled a new brand identity and the tagline ‘Har Kal Aasaan', positioning the change around simpler and more flexible life insurance.