Marketing

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.
Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.
Thierry Sabbagh

12 Jan 2026 4:47 PM

Nissan elevates Thierry Sabbagh

Sabbagh was the divisional VP, M&S and president, Middle East, KSA and CIS markets, Nissan and Infiniti.
Kapil Goswami 

09 Jan 2026 1:51 PM

REA India appoints Kapil Goswami 

His last full-time stint was with Paytm as senior vice president, consumer growth, Paytm Movies. 
Gunjan Bhartia

09 Jan 2026 11:06 AM

Flipkart appoints Gunjan Bhartia

Joins as senior vice president, business finance.
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?

The author reflects on the year gone by and how it redefined ambition, creativity, and survival.
Vikas Khanna

07 Jan 2026 2:09 PM

Vikas Khanna joins Truecaller

Moves from JioHotstar, where he was senior vice president - ad sales.
Federal Bank unveiled a new identity with a refreshed logo

07 Jan 2026 10:56 AM

Federal Bank unveils refreshed brand identity

The new identity is reflective of its steady progression from a locally trusted brand to a national player with an increasing global presence.
Bank of India appoints Concept Public Relations as corporate communications partner

07 Jan 2026 10:25 AM

Bank of India appoints Concept Public Relations as corporate communications partner

Account won post a multi-agency pitch and will be handled by Concept PR's Mumbai office.
Madhav Nayak

06 Jan 2026 8:24 PM

Madhav Nayak joins Kenvue 

Moves from Yum! Brands, where he was chief marketing officer, KFC Asia.

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Shivani Sharma

13 Jan 2026 4:59 PM

Shivani Sharma joins PRable Global
Implemented in partnership with Graphiti Studios, the initiative brings together India's innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling.

13 Jan 2026 4:51 PM

PSA and MIB collaborate with Netflix on skilling initiative ‘inspiring innovators'
Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations
The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

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