Marketing

Hemant Jain

19 Aug 2026 12:02 PM

The brands that failed to evolve have fallen behind: Hemant Jain

Killer Jeans parent KKCL's joint MD on keeping the legacy brand relevant through product agility, sharper consumer understanding and more.
Abhay Deol (left) and Avirup Mukhopadhyay, head - marketing, Victorinox India

17 Aug 2026 4:35 PM

Abhay Deol joins Victorinox India as friend of the brand

The actor will feature across the Swiss brand's watch portfolio in India for 18 months, including campaigns around key festive occasions.
Yash

17 Aug 2026 1:37 PM

Philips India appoints Yash as men's grooming ambassador

The actor fronts the brand's 'Trimmers Ka Baap' campaign.
Kartik Mahadev (left) and Ashish Mishra

17 Aug 2026 11:25 AM

Kartik Mahadev moves to a new role at Zee; Ashish Mishra to succeed him as CMO

Mahadev will be moving to a revenue role within the organisation. 
PV Sindhu

17 Aug 2026 10:54 AM

Hero Future Energies appoints PV Sindhu as brand ambassador

Sindhu will represent HFE as the company enters its next phase of expansion across renewable energy and related technologies.
The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar

Amul broke into the OOH top five for the first time, as FMCG brand choices in India grew 5.1% in 2025, says the Brand Footprint 2026 report.
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

The Aditya Birla jewellery brand has also unveiled its Varalakshmi campaign, featuring Shetty in a film centred on festive gifting.
From left: Ria Chopra, Varun Duggirala, Nitanshi Goel, Prakash Subramanian, Aarti Samant and Yagnesh Ravi

13 Aug 2026 11:13 AM

Views and reach are very important, but brands need to be in the inner circles: Aarti Samant

A panel at Snap Inc. and GWI's festive research launch explored Gen Z's increasingly community-led, always-on shopping journeys.
Picture credits: ChatGPT

12 Aug 2026 4:15 PM

76% of Gen Z seek trusted voices for festive purchases: GWI and Snapchat

Research finds creators drive discovery, while friends and family increasingly shape purchase decisions across an extended festive season.
Sudhir Sitapati (left) and Aasif Malbari

12 Aug 2026 10:57 AM

GCPL appoints Aasif Malbari as MD and CEO as Sudhir Sitapati steps down

Aasif Malbari takes charge with immediate effect after Sitapati resigns from the board, ending his five-year tenure at GCPL.
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