Marketing

Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
Ruchira Jaitly

18 May 2026 11:23 AM

Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly

Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.
To celebrate Hyundai Motor India's 30th anniversary in India, Radio Mirchi 98.3 FM was temporarily rebranded as FM 98.Thirty.

18 May 2026 9:49 AM

Radio Mirchi rebrands as Hyundai turns 30 in India

Havas Media Network India conceptualised and executed the campaign.
Joel Thottan

14 May 2026 4:57 PM

Joel Thottan joins LoveChild by Masaba 

He moves from Nykaa, where he was brand manager (Nykaa Wanderlust and Nykaa Perfumery).
Milind Soman

13 May 2026 7:21 PM

Tasty Nibbles signs Milind Soman as brand ambassador

With this partnership, the brand plans to accelerate pan-India expansion with a focus on canned tuna. 
Rajat Setia

13 May 2026 4:29 PM

Rajat Setia joins Exotel

Moves from People Strong, where she was AVP - marketing.
(L-R) : Geeta Vatnani, Varun Dhawan, and Vinit Karnik

13 May 2026 11:47 AM

WPP Media India Brew 2026: 'Authentic brand associations like Sanjay Dutt endorsing alcohol work'

Dhawan spoke about how strong products ultimately market themselves, while weaker products reveal the real brilliance of marketing.
L to R: Ruchi Mathur, Ritam Bhatnagar, Laksh Maheshwari, Arjun Kolady and Anmol Kukreja.

13 May 2026 10:18 AM

WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys

At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.
Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder

The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.
Rakesh Bedi

11 May 2026 10:11 PM

Gas-O-Fast signs Rakesh Bedi as brand ambassador

Rolls out a campaign featuring Bedi to highlight its association.

Latest Stories

Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures
Bajaj Group's ‘Kathni Karni Ek Si' campaign

20 May 2026 9:09 AM

Bajaj Group celebrates its 100-year journey with Mahatma Gandhi
Rohan Bopanna

20 May 2026 12:30 AM

Pickle, padel and tennis can co-exist in India: Rohan Bopanna
The platform comes as Indian brands across beauty, wellness, FMCG, lifestyle and consumer goods eye expansion into Japan.

19 May 2026 2:46 PM

AnyMind Group launches AI-powered platform to help Indian brands expand into Japan

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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