Marketing

Mitali Maheshwari

02 Nov 2026 11:05 AM

Starbucks India elevates Mitali Maheshwari

She was previously serving as head - product and marketing.

Lifeng Liu

02 Nov 2026 10:52 AM

Ipsos elevates Lifeng Liu

Currently, Liu serves as the chairperson and CEO of Ipsos in Greater China.

Ami Palan

30 Oct 2026 11:24 AM

Dognosis appoints Ami Palan

She moves from Frido, where she was senior brand manager.

Sapna Sharma

28 Oct 2026 10:37 AM

Opinion: Silent luxury in festive advertising - why premium brands are moving beyond the hard sell

The author examines how premium brands can move beyond discount-led festive advertising by embracing understated storytelling.

Rishi Raj

27 Oct 2026 11:08 AM

Opinion: The luxury marketing paradox - why premium brands must learn to speak less and say more

The author makes a case for high-end real estate brands to trade loud promises for meaningful, consistent actions that build lasting trust.

Sawai Padmanabh Singh

26 Oct 2026 2:30 PM

Fossil names Sawai Padmanabh Singh global ambassador for Signature collection

Singh features in a campaign for the collection, which was unveiled in Jaipur with two Swiss-made watch models available in eight variants.

McDonald's

26 Oct 2026 11:26 AM

McDonald's-FIFA partnership reaches full-time

The 32-year partnership will not be renewed, after the 2026 tournament campaign didn't deliver 'expected results' in the USA.

From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.

'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.

Paul John Luxury Blended Water

21 Oct 2026 2:52 PM

Blenders International, John Distilleries launch Paul John Luxury Blended Water in India

The non-alcoholic, zero-sugar product is designed as an accompaniment to artisanal beverages and premium pours, targeting premium mixer and hospitality markets.

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