Marketing

Royal Canin India awards digital duties to 22feet

26 May 2026 11:12 AM

22feet bags digital mandate for Royal Canin India

The science-based pet nutrition brand's digital push aims to play a pivotal role in shaping informed pet parenting across the country.

Sandeep Bhushan

25 May 2026 3:58 PM

Truecaller appoints former Meta India executive Sandeep Bhushan to its board of directors

The appointment comes as the communications platform aspires to sharpen its focus on B2B SaaS offerings and premium advertising formats.

Standing left to right: Saurabh Mathur, Anirudh Kudva, Aditya Todi, Avinash Gupta and Aditya Labroo.  Seated left to right: Resha Jain, Ishendra Agarwal and Nikita Prasad.

25 May 2026 3:20 PM

Kriti Sanon joins Giva as investor and brand ambassador

The partnership comes at a time when the jewellery brand aims to sharpen its focus on young consumers seeking design-led everyday jewellery.

Mayank Shah

21 May 2026 1:03 PM

Goafest 2026: PM Modi-Meloni Melody buzz is an opportunity we need to build on - Mayank Shah

On day two, Parle Products' CMO spoke about PM Modi's global ‘Melody' mention turning into an unexpected moment marketing win.

Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group

Moves after a 25-year stint with Unilever.

Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity

The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.

Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.

Ruchira Jaitly

18 May 2026 11:23 AM

Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly

Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.

To celebrate Hyundai Motor India's 30th anniversary in India, Radio Mirchi 98.3 FM was temporarily rebranded as FM 98.Thirty.

18 May 2026 9:49 AM

Radio Mirchi rebrands as Hyundai turns 30 in India

Havas Media Network India conceptualised and executed the campaign.

Joel Thottan

14 May 2026 4:57 PM

Joel Thottan joins LoveChild by Masaba 

He moves from Nykaa, where he was brand manager (Nykaa Wanderlust and Nykaa Perfumery).

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