Marketing

Apurva Sharma

23 Sep 2026 10:40 AM

'Our focus is on building an entire electric mobility ecosystem around the customer'

We caught up with JSW Greentech's Apurva Sharma to discuss the company's foray into electric commercial vehicle segment.

Ashish Mishra

23 Sep 2026 9:37 AM

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

The author argues that consumers are demanding greater transparency, expert-backed formulations and proven results.

Abheet Singh Bagga (left) and  Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The former SuperYou brand and growth leader joins PFC Club founder Chirag Barjatya to launch an energy candy brand.

Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

The Swiss sportswear brand has also named former French international and Arsenal player Thierry Henry as director of football.

Anushree Tainwala

21 Sep 2026 8:47 AM

Samsonite hands Anushree Tainwala larger mandate

Consolidates leadership across South Asia and Middle Eastern markets.

Pride of Cows new logo

18 Sep 2026 4:35 PM

Pride of Cows announces a rebrand

Developed in partnership with Pollinate, the rebrand includes a new logo and sonic identity.

Piruz Khambatta

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Rasna Group's Piruz Khambatta discusses the brand's marketing strategy, changing consumption patterns, and more.

Om Raheja 

16 Sep 2026 2:08 PM

Cetaphil appoints Om Raheja 

He moves from HUL, where he was brand development - Dove Hair Care, Men+ Care & Masterbrand.

Tarak Bhattacharya (left) and Shraddha Panday

16 Sep 2026 10:47 AM

Is Gen Z buying into the festive playbook brands are selling?

We explored whether brands truly understand Gen Z's festive behaviour or are simply marketing to a stereotype.

Rajneet Kohli

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.

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