Marketing

Kiran Shah

27 Jul 2026 9:08 PM

Go Zero shuts influencer marketing budget, shifts spend to in-house creators

Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI.

Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

Adyasha Roy Tomar

24 Jul 2026 11:08 AM

Adyasha's blog: When I'm not writing for brands, I'm writing for myself on the internet

The author contends that in an age of curated authenticity, the only thing that still connects is 'messy humanity.'

Mahesh Koppad

23 Jul 2026 9:24 AM

‘Trust isn't built at purchase; it's built across the consumer lifecycle'

Mahesh Koppad, CMO, India, BKT, speaks about the company's consumer ambitions, brand strategy, innovation roadmap and growth plans.

Ankur Jain

22 Jul 2026 4:27 PM

Bira 91 founder Ankur Jain steps down following settlement with lenders

Jain said the brewer was unable to secure fresh capital over the past 18 months, resulting in unpaid employee and vendor dues.

Chandni Gaglani 

22 Jul 2026 3:02 PM

Aisle elevates Chandni Gaglani 

She was previously senior vice president and head. 

Aditya Jain

22 Jul 2026 1:35 PM

Aditya Jain rejoins Excitel Broadband 

Jain previously led the company's marketing wing between 2022 and 2024. 

Romal Shetty

21 Jul 2026 4:10 PM

Romal Shetty reappointed as CEO of Deloitte South Asia

Shetty has served as CEO of Deloitte India since April 2023.

Karan Johar

21 Jul 2026 10:38 AM

Karan Johar joins Encompass for Stoa Paris

Johar's perspective on personal spaces is set to complement and elevate the brand's vision of modern, bold and expressive living. 

Siddharth Banerjee

17 Jul 2026 10:48 AM

Rapid Fire with Siddharth Banerjee

Our series continues with the marketing veteran who was most recently CEO, UNIVO Education.

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