Marketing

Jacques Lebel, country manager, L'Oréal India (left) and Rohit Chawla, CEO and founder, Innovist.

03 Jul 2026 10:09 PM

L'Oréal to acquire majority stake in Innovist

The deal brings science-led digital-first brands such as Bare Anatomy and Chemist at Play into L'Oréal's portfolio.
Tiny Sengupta

02 Jul 2026 2:07 PM

Bajaj Electricals appoints Tiny Sengupta

She moves from Johnson & Johnson India, where she was country director, vision care.
Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart

Was CEO, international homes and hotels, Oyo.
Katrina Kaif

30 Jun 2026 5:56 PM

Bonn re-signs Katrina Kaif as brand ambassador

With this development, the bakery and FMCG company aims to double down on its celebrity-led marketing strategy.
Sanya Jain, co-founder, Smoke Lab (left) and Varun Jain, founder, Smoke Lab

30 Jun 2026 11:16 AM

‘Japan changed perceptions around whisky, and we're aiming to do the same with vodka'

Smoke Lab's Varun Jain and Sanya Jain, on taking Indian vodka global through culture, craftsmanship, art and premium experiences.
The deal was valued at GBP 6.4 million

30 Jun 2026 11:13 AM

Komerz acquires Noughty

With this acquisition, Komerz enters the global beauty and personal care sector.
They were the only Indian winners in the Young Lions competition

26 Jun 2026 5:53 PM

Cannes Lions 2026: Rudrani Bose and Payal Mehra from ITC win Bronze

The duo won the Lion in the 'Young Lions Marketers' competition.
Mahendra Singh Dhoni

26 Jun 2026 1:35 PM

DRiV signs Mahendra Singh Dhoni as national brand ambassador

This is the brand's first celebrity association, highlighting India's strategic importance and its focus on the automotive aftermarket.
Jennifer Richardi (left) and Nick Gallo

26 Jun 2026 4:22 AM

Cannes Lions 2026: 'Advertising is dead, people hate us'

A session during fourth day of the festival argued that brands must stop interrupting people with traditional advertising.
The refreshed identity features an updated stag emblem, typography and family crest inspired by its history.

25 Jun 2026 2:31 PM

Glenfiddich unveils new visual identity in India, drawing on brand archives

The single malt scotch whisky brand introduces redesigned packaging in India from July.

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The festival is running between 22-26 June

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Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

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