Marketing

Sharvari (left) and Deepak Chhabra, managing director, Timex Group

30 Jul 2026 1:41 PM

Daniel Wellington signs Sharvari as brand ambassador

The Swedish watchmaker marked the partnership with a launch event in Mumbai following its acquisition by Timex Group.

Karan Kumar

30 Jul 2026 11:39 AM

Karan Kumar exits Hero Realty as chief marketing officer

Kumar, who joined the real estate company in 2024, is exploring new opportunities and plans to launch an independent advisory platform.

Binit Kumar

30 Jul 2026 11:22 AM

Dabur India elevates Binit Kumar

He was previously AGM - marketing, oral care.

Srijan Suman

30 Jul 2026 11:12 AM

Srijan Suman joins Blissclub

He moves from Metyis, where he was marketing manager e-commerce.

Vaani Kapoor

29 Jul 2026 8:03 PM

FatakPay names Vaani Kapoor as brand ambassador

The fintech platform is expanding beyond instant credit, beginning with personal loans of up to INR 5 lakh as part of a year-long campaign.

Shraddha Kapoor

29 Jul 2026 7:38 PM

Go Colors signs Shraddha Kapoor as its first-ever brand ambassador 

The partnership debuts with the brand's 'Life Moves In Your Comfort Zone' campaign.

MS Dhoni

28 Jul 2026 2:41 PM

Malabar Gold & Diamonds names MS Dhoni as brand ambassador

Dhoni will front the jewellery retailer's ‘The Responsible Jeweller' campaign across television, digital, print, OOH and other media.

Kiran Shah

27 Jul 2026 9:08 PM

Go Zero cuts influencer marketing budget, shifts spend to in-house creators

Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI.

Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

Adyasha Roy Tomar

24 Jul 2026 11:08 AM

Adyasha's blog: When I'm not writing for brands, I'm writing for myself on the internet

The author contends that in an age of curated authenticity, the only thing that still connects is 'messy humanity.'

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