Marketing

India Buying Intent declined 0.60% in August over last month, as per the TRA Research report

03 Sep 2026 6:33 PM

India's consumer buying intent dips for second straight month: TRA Report

The largest declines were recorded by Maruti Suzuki, Titan, Amul, LG and Blue Star, as per the August 2026 reading of India Buying Intent index.

Priya Chandni

03 Sep 2026 4:38 PM

Priya Chandni joins Bharti AXA Life Insurance

She moves from Generali Central Insurance, where she was associate vice president – head, brand and marketing communication.

Tamannaah Bhatia for Guess Watches

03 Sep 2026 4:21 PM

Guess Watches signs Tamannaah Bhatia as its brand ambassador

To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection.

Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.

Nimitha Reddy

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

The author unpacks why, as AI democratises perfection, brands must embrace imperfection to create the human connection consumers crave.

The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn

The research examines how B2B marketers in India are adapting to younger decision-makers, with expert voices, short-form video and professional communities emerging as key trust drivers.

KYC has been developed in-house at Early.Partners

01 Sep 2026 3:11 PM

Early.Partners launches three-week customer research sprint for D2C brands

The KYC sprint aims to help growing D2C brands understand customer motivations and behaviours beyond marketplace, CRM and sales data.

Ipsos Education Monitor 2026

31 Aug 2026 7:01 PM

72% Indians see a bright future for young people, highest across 31 markets: Ipsos

The study finds 78% back a social media ban for under-14s, while 61% oppose banning AI tools such as ChatGPT in schools.

Omnicom Media's OMD India wins the integrated media mandate for Ventura

31 Aug 2026 10:59 AM

Omnicom Media's OMD India wins the integrated media mandate for Ventura

The account was won following a multi-agency pitch.

Harshil Gala

31 Aug 2026 10:48 AM

Opinion: Why AI literacy is becoming education's new essential skill

The author urges schools to teach students not just how to use AI, but how to question, verify and think alongside it.

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