Marketing

From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.

'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.

Paul John Luxury Blended Water

21 Oct 2026 2:52 PM

Blenders International, John Distilleries launch Paul John Luxury Blended Water in India

The non-alcoholic, zero-sugar product is designed as an accompaniment to artisanal beverages and premium pours, targeting premium mixer and hospitality markets.

Atish Bhatia

21 Oct 2026 11:50 AM

Atish Bhatia joins IVS Group

He moves from FiatPe, where he was chief marketing officer.

Sharad Mathur

21 Oct 2026 10:42 AM

IndusInd General Insurance appoints Sharad Mathur

He moves from Universal Sompo General Insurance, where he was managing director and CEO.

Bharti Ravaria

16 Oct 2026 12:51 AM

Rapid Fire with Bharti Ravaria

Our series continues with Beauty Garage's wholetime director.

Aditya Roy Kapur

15 Oct 2026 3:57 PM

Kora by NM names Aditya Roy Kapur as brand face

Kapur will feature in a campaign showcasing the brand's approach to contemporary Indian dressing.

Suryansh Shedge

15 Oct 2026 1:49 PM

Suvi appoints Suryansh Shedge as brand ambassador

The sportswear brand will collaborate with the cricketer on an upcoming collection as it expands its offering across athleisure and sports-inspired merchandise.

Montu Sangha

15 Oct 2026 11:06 AM

Havas Creative India appoints Montu Sangha

Based in Bengaluru, Sangha will report to Anupama Ramaswamy, MD and CCO, and lead the agency's operations in the region.

Suniel Shetty for Marzi by Primus

14 Oct 2026 1:55 PM

Marzi signs Suniel Shetty as brand ambassador to target consumers over 50

Rolls out a campaign featuring Shetty to highlight the platform's meet-ups and community experiences.

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