Marketing

Pooja Trehann (left) and Manasi Narasimhan

04 Dec 2025 8:41 AM

Marketing Manifest Stations with Manasi: Episode ten

Pooja Trehann, head, communications and content, Jio World Centre, unravels how PR has shaped brand building across some sectors.
Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its shot of Loca Loka tequila

The tequila brand rolls out its debut India campaign, conceptualised in-house.
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.
Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.
 Ishaan Khatter for Eume

03 Dec 2025 12:10 PM

Eume signs Ishaan Khatter as its brand ambassador

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 
The code comes into effect on 1 April

03 Dec 2025 10:45 AM

Market Research Society of India adopts global ICC/ESOMAR 2025 code 

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.
Charlie Smith

02 Dec 2025 1:45 PM

Charlie Smith joins Nothing

Will serve on the executive team and oversee all global brand, image, and marketing communications, reporting to co-founder and CEO Carl Pei.
Harmanpreet Kaur at the bank's corporate office.

02 Dec 2025 11:05 AM

Punjab National Bank teams up with Harmanpreet Kaur

This is the brand's first female brand ambassador.  
Ranbir Kapoor (left) and Rashmika Mandanna

01 Dec 2025 4:08 PM

AU Small Finance Bank signs Ranbir Kapoor and Rashmika Mandanna as brand ambassadors

Aims to leverage the pan-India appeal of both actors to accelerate its universal bank transformation.
MS Dhoni is brand ambassador for Panasonic air conditioners portfolio in India

01 Dec 2025 4:06 PM

Panasonic teams up with ‘Captain Cool' MS Dhoni for its air-conditioners portfolio

With this association, the diversified technology company aims to build stronger consumer affinity across the country.

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Lapis Bard X Sunny Side Up

04 Dec 2025 4:32 PM

Sunny Side Up secures creative mandate for Lapis Bard
Dream11 aims to live up to its mission to ‘make every match more exciting'

04 Dec 2025 3:53 PM

Dream11 aims to become 'second-screen sports entertainment platform'
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Moviesphere+ on Prime Video

04 Dec 2025 2:45 PM

Prime Video launches Moviesphere+

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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