Marketing

The spaces will offer creators access to equipment including professional microphones, tripods, studio lights, green screens and shooting props.

11 Sep 2026 6:28 PM

Social launches Social Studio across six outlets for creators

The initiative converts select spaces within Social outlets into creator studios, with a second phase planned across six more cities.
Aarthy Sridhar

11 Sep 2026 10:56 AM

Consumers may be rational, but emotion plays a powerful role in their choices: Aarthy Sridhar

Gulf Oil Lubricants India's CMO on the thinking behind the ‘Kuch Behad Kar' campaign and why human insight still matters in the age of AI.
Darshana Shah

10 Sep 2026 10:54 AM

Opinion: Premiumisation is about perceived value, not higher prices

The author explores how premium experiences are increasingly shaped by what matters most to consumers.
From left: Sameer Tobaccowala, Farah Lauren Khan, and Christophe Pinguet

10 Sep 2026 10:39 AM

‘One may see it as opportunism, but I see it as providential'

Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.
Sheetal Devi and Tarun Garg

09 Sep 2026 4:55 PM

Hyundai Motor India signs Sheetal Devi as its brand ambassador

The company will collaborate with Devi across purpose-led marketing campaigns, accessibility programs, and inclusion initiatives.
Zoher Kapuswala

09 Sep 2026 11:25 AM

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

Ferrero India Subcontinent's marketing head discusses the brand's entry into the chocolate bar segment, their marketing strategy and more.
Left to Right: Rana Barua, Lionel Laval, Farah Khan, Sameer Tobaccowala and Christophe Pinguet

09 Sep 2026 10:39 AM

Havas India launches Shortcut in partnership with Shobiz

Shortcut Shobiz India will be led by Farah Lauren Khan as VP, who will be based in Mumbai and report to Sameer Tobaccowala, CEO, Shobiz.
Sreyoshi Maitra

08 Sep 2026 10:23 AM

Opinion: The myth of the kirana shopkeeper's influence

The author on why the kirana retailer is less a demand creator and more a last-mile confidence builder when shoppers are undecided.
From left: Karan Khanna, Prrincey Roy, and Kartik Mehta

07 Sep 2026 3:28 PM

Huella appoints Kartik Mehta as mentor

To guide the company's market expansion roadmap, strengthen strategic partnerships, and accelerate its Southeast Asia expansion.
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

We caught up with Karandeep Singh Kapany, regional marketing director, Duolingo, to discuss the campaign conceptualised by Talented.
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