Marketing

Adtomica named AOR for Tinder’s brand partnerships in India

20 May 2025 2:30 PM

Adtomica named AOR for Tinder’s brand partnerships in India

The move follows the success of its 2025 ‘Move On’ campaign in collaboration with Blinkit.

Rasna acquires Jumpin brand to enter RTD beverage segment

20 May 2025 10:40 AM

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

Originally launched as a flagship product of the Godrej Group, Jumpin was managed by Hershey’s India.

Tushar Parekh

16 May 2025 10:46 AM

Rapid Fire with Tushar Parekh

Our series continues with Kettle Studio's founder.

Will address seven core business objectives across three broad themes.

15 May 2025 5:18 PM

Ipsos Synthesio launches Express Insights 

Aims to offer real-time insights into consumer conversations and behaviours for clients across 177 product categories. 

Will launch on 16 May 2025 to brands already live on Zepto’s platform.

14 May 2025 8:17 PM

Zepto launches Zepto Atom

The new subscription service aims to provide hyperlocal, real-time consumer insights for brands.

Anand Krishna

14 May 2025 1:16 PM

Anand Krishna joins Curativity

Most recently, he served as vice president – customer success at Mirum India.

Shantanu Narayen

14 May 2025 10:39 AM

Cannes Lions 2025: Shantanu Narayen gets the inaugural 'creative champion' accolade

Narayen is Adobe's chairperson and CEO.

Suparna Mitra

13 May 2025 6:38 PM

Titan’s Suparna Mitra steps down

This marks the end of her second stint at the company, totaling 15 years in all.

Arnab Mitra

13 May 2025 5:13 PM

Arnab Mitra joins Pro Panja League

Under Mitra’s wing, the League aims to enhance its marketing strategies, forge new sponsorship deals, and explore new PR avenues.

Nikita Saxena

12 May 2025 3:29 PM

JSW Steel appoints Nikita Saxena

Moves from Mindshare, where she was senior media director.

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