Marketing

Image by Leo Castrum from Pixabay

05 Jan 2026 10:10 AM

Shaziya's blog: The well travelled refrigerator

The author explains the charm of sticky branding.
Ankush Aggarwal (left) and Sahil Sikka

02 Jan 2026 12:18 PM

PSB Xchange appoints Ankush Aggarwal and Sahil Sikka

The duo move from SG Finserve.
Vinay Joshi

02 Jan 2026 12:15 PM

Rapid Fire with Vinay Joshi

Our series continues with Brown Forman's director - marketing, Indian Sub-Continent and Maldives.
The range starts at INR 5,99,900

31 Dec 2025 11:25 AM

Hyundai Motor India launches dedicated offerings for taxis

Launches a vehicle each in the hatchback and sedan category.
Nidhi Alexander

31 Dec 2025 10:59 AM

'The real story of consolidation in marketing and advertising will be a pivot from scale to agility'

We ask experts to state the one consolidation they see happening in 2026.
Vidya Kailasam Hangal

30 Dec 2025 11:14 AM

Mondelez International elevates Vidya Kailasam Hangal

She was previously director - omnichannel.
Adyasha Roy Tomar

30 Dec 2025 11:04 AM

Adyasha's blog: Dive into my delulu era

The author describers this era as a strategic repositioning effort of being unhinged, aspirational, polished, and fundamentally cuckoo.
Rajat Verma

29 Dec 2025 11:00 AM

Khimji Jewellers appoints Rajat Verma

He moves from V2 Retail, where he was head - marketing.
Janhvi Kapoor for New Balance

24 Dec 2025 3:10 PM

New Balance signs Janhvi Kapoor as brand ambassador

As per the brand, Kapoor's authenticity perfectly align with New Balance's mission of empowering people to own their unique journeys.
The Marcom Avenue X GH2 Solar

23 Dec 2025 7:00 PM

The Marcom Avenue bags marketing mandate for GH2 Solar

Under the mandate, the agency will partner with GH2 Solar to build a cohesive brand narrative and enhance its overall market visibility.

Latest Stories

TRESemmé's campaign for its Hydra Matrix range.

05 Jan 2026 10:59 AM

Ananya Panday and Anurag Kashyap go off-script so TRESemmé can steal the scene
Birla Opus' Pongal campaign

05 Jan 2026 10:49 AM

Birla Opus Paints reimagines traditions this Pongal
Image by Leo Castrum from Pixabay

05 Jan 2026 10:10 AM

Shaziya's blog: The well travelled refrigerator
Radhika Asher

04 Jan 2026 11:04 PM

ShareChat elevates Radhika Asher

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Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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