Marketing

Covering trends from 2025 compared with 2024 and 2023, the research analyses over 226 million search queries.

22 Jan 2026 6:03 PM

52% of Indian Gen Z parents trust AI over Google for parenting advice: GIPSI inSIGHT 2026

Tonic Worldwide's latest report maps how Gen Z, queenagers and digital natives are rewriting consumer behaviour.
Anand Kumar

22 Jan 2026 5:27 PM

Anand Kumar joins Olectra Greentech

He moves from Switch Mobility, where he was head - brand, marketing, digital and communications.
Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 
Arun Babu

22 Jan 2026 10:28 AM

With the instax mini Evo Cinema, one can relive 15-second video clips through print: Arun Babu

Fujifilm India's Arun Babu on its new product launch, marketing playbook, the importance of creators, and more.
Picture courtesy: LinkedIn

21 Jan 2026 10:36 PM

Aditya Sobti joins Only What's Needed

Was creative director at Scbhang.
Deepinder Goyal (left) and Albinder Dhindsa

21 Jan 2026 5:36 PM

Deepinder Goyal resigns from his role as Eternal's CEO

Albinder Dhindsa appointed as the new CEO.
These transactions will trigger an open offer to Restaurant Brands Asia's public shareholders.

21 Jan 2026 11:10 AM

Burger King India's Restaurant Brands Asia to be acquired by Inspira Global in INR 1,960 crore deal

Inspira Global to buy controlling stake at INR 70 per share, marking Everstone-backed QSR Asia's exit.
Dhimant Bakshi (left) and Mayuresh Kore

21 Jan 2026 10:48 AM

We were in the business of happiness during our darkest phase: Dhimant Bakshi

Imagicaa's CEO and CFO on telling a vulnerable brand story, balancing disclosure, and what hope means in a crisis.
Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

21 Jan 2026 10:46 AM

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.
The Great Khali

20 Jan 2026 6:07 PM

Polo Elevators signs The Great Khali as brand ambassador 

Rolls out a campaign with the tagline, ‘No Jhatke, Only Hatke', featuring the wrestler to highlight the association. 

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The account was won post a multi-agency pitch.

23 Jan 2026 11:44 AM

AMFI assigns its mainline creative duties to Concept Communications
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23 Jan 2026 11:05 AM

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23 Jan 2026 10:58 AM

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23 Jan 2026 9:10 AM

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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