Marketing

For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey

A study of 1,203 respondents across five Indian cities finds that young consumers are retaining festive traditions while placing greater value on personal gifting, inclusivity and shared experiences.

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma

In a stint spanning over 11 years, he last held the role of global communications lead.

04 Nov 2026 1:36 PM

Shruti Haasan becomes the new face of The Singleton Social and Nicobar

The association coincides with the launch of the brands' festive gifting collection and a campaign featuring Haasan in an ad film rolled out on Instagram.

From left: Shubham Singhal, Khushi Kapoor and Tanishq Ambegaokar.

03 Nov 2026 9:35 PM

Khushi Kapoor joins nailinit as co-founder and chief creative officer

The actor has co-founded the Indian nail care brand with Shubham Singhal and Tanishq Ambegaokar, taking an active role in product development, vendor selection, campaigns and the creative direction.

03 Nov 2026 1:19 PM

Porter elevates Mohit Rathi to CMO

Most recently, he was serving as VP - customer growth and engagement.

03 Nov 2026 11:27 AM

'Consumers are no longer buying jewellery as an investment, but to adorn themselves'

We caught up with Mia by Tanishq's Shyamala Ramanan, to know more about the brand's recent collection, evolving customer needs and more.

03 Nov 2026 11:14 AM

London Fog Watches appoints Arjun Kapoor as brand face and co-creative director

The long-term partnership will see Kapoor contribute to watch design and creative direction, including the development of a limited-edition collection.