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Our picks of the year

31 Dec 2025 10:47 AM

Manifest's favourite advertising campaigns of 2025

The editorial team picks its favourite advertising campaigns from the year.

31 Dec 2025 10:13 AM

Her take: The silences lost in the mutes

The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.

Screenshot from an ad created by Kiss Films for Pepsi

30 Dec 2025 10:31 AM

Opinion: Chasing the first real AI holiday classic

The author describes the process of crafting a meaningful advertisement using AI.

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.

Airbnb's Trust the Host campaign

29 Dec 2025 10:16 AM

Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday

The campaign comprises a film.

Felicity Fellows

29 Dec 2025 10:08 AM

‘Any big conglomerate's days are pretty much done'

Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.

Raj Kamble (left), Prasoon Joshi (centre) and The One Club's Guan Hin (right) watching creativity get politely dissected at Spikes Asia 2019

29 Dec 2025 9:55 AM

The man who smuggled poetry into advertising: Raj Kamble

The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.

Here's what Dalbir Singh is doing this week.

26 Dec 2025 10:57 AM

Producer's Diary by Dalbir Singh

Santa Claus roasts a client while questioning his ethics during the year.

Abhimanyu Khedkar

26 Dec 2025 9:35 AM

Abhimanyu Khedkar elevated at Leo

Khedkar was managing partner, having joined the agency a decade ago as vice president.

26 Dec 2025 9:25 AM

'Disney's catalogue and IP would be seamlessly extendable across Apple hardware and software'

We ask experts to state the one consolidation they see happening in 2026.

Latest Stories

31 Dec 2025 7:06 PM

Her Take: Advertising in the age of distraction - Crafting narratives for the fragmented mind

Mercedes-Benz's 'Satellite of Love' campaign

31 Dec 2025 11:25 AM

Mercedes-Benz bridges the gap between Earth and space

The range starts at INR 5,99,900

31 Dec 2025 11:25 AM

Hyundai Motor India launches dedicated offerings for taxis

Nidhi Alexander

31 Dec 2025 10:59 AM

'The real story of consolidation in marketing and advertising will be a pivot from scale to agility'

Most Read

Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'

Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out

Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed