Advertising

The campaign features actors Genelia and Riteish Deshmukh.

02 Jul 2025 3:06 PM

Maaza turns everyday wins into animated moments of joy

Conceptualised by Ogilvy, the campaign invites users to share a photo and short story of their small wins using the AI platform.

Anurag Prasad

02 Jul 2025 12:30 PM

Lowe Lintas hands Anurag Prasad additional role as Naveen Gaur exits

Gaur was group chief operating officer - growth at the group.

Elvis Anthony

02 Jul 2025 11:05 AM

Edstead elevates Elvis Anthony

He is now the chief creative officer and creative head.

TAM AdEx's 2024 cross media advertising recap for retail sector

02 Jul 2025 10:55 AM

2024 sees dip in retail AdEx across TV, print, and digital compared to 2023: TAM report

Radio was the only medium to post positive year-on-year growth in 2024, recording a modest 2% increase.

Sandipan Bhattacharyya

01 Jul 2025 11:00 AM

Sandipan Bhattacharyya moves to Monks

Was Grey South Asia's chief creative officer.

Lego India's 'Feeling Generous' campaign.

30 Jun 2025 2:18 PM

Karan Johar’s blockbuster wishlist gets a brick-by-brick makeover in Lego

Conceptualised by Kulfi Collective, the campaign comprises an ad film.

Truecaller Play

30 Jun 2025 12:16 PM

Truecaller Ads launches 'Truecaller Play'

The platform will provide advertisers with a toolkit of video-first, interactive, and immersive ad formats.

Launches 'four-step' process to curb misleading entries.

30 Jun 2025 11:11 AM

Cannes Lions adds 'enhanced measures' after DM9 controversy

The agency had used AI-generated and manipulated content for an entry which went on to win a Grand Prix during the festival.

This initiative was conceptualised by Enormous and The Humsafar Trust.

30 Jun 2025 11:08 AM

Britannia Good Day partners with Parle Monaco to launch its 'Flavours of Equality' pride pack

As part of this initiative, Britannia Good Day will support all Sahyog LGBTQIA+ clinics by The Humsafar Trust for one year.

Arena Media is part of Havas Media Network India

30 Jun 2025 9:02 AM

Arena India bags realme's media mandate

The account was won following a multi-agency pitch.

Subscribe

* indicates required