Advertising

18 Sep 2026 5:18 PM

88% of Gen Z is more likely to buy from a brand that uses humour: Report

The study by Omnicom Advertising and Snapchat explores how Gen Z and Gen Alpha use humour to build relationships.

18 Sep 2026 11:18 AM

Unfiltered: Is a brand ever selling its product alone?

The author unpacks the cultural choices embedded in advertising and questions whether any brand can truly remain apolitical.

Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films was at the IAA Voice of Change roundtable in Gurugram.

From left: Sudhanshu Vats and S Subramanyeswar

18 Sep 2026 1:48 AM

ASCI reappoints Sudhanshu Vats as chairperson

S Subramanyeswar will continue serving as vice-chairperson and Paritosh Joshi as honorary treasurer.

Radio advertising grew 1.2% in Jan-Jul 2026 according to the TAM report

17 Sep 2026 10:55 AM

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

Maruti Suzuki India remained the leading advertiser, while Vimal Pan Masala topped the brand rankings, according to the TAM AdEx report on Radio.

Spikes Asia was held for more than 40 years

17 Sep 2026 6:08 AM

Spikes Asia rebranded as Lions Asia

The Lions Asia Festival of Creativity and the awards will be held in September 2027.

16 Sep 2026 4:03 PM

Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform

The platform aims to establish two-way circulation channels for brands among all member states and partner countries.

16 Sep 2026 11:13 AM

Opinion: Culture moves faster than the brief

The author makes a case for why clients and creatives need to reimagine traditional approval and idea cycles.

15 Sep 2026 5:10 PM

Kalpesh Patankar joins Publicis Groupe

Returns to the Middle East after a stint as VML India's group CCO.

15 Sep 2026 10:41 AM

Voice-O-Meter: Brands fail to break the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Latest Stories

24 Sep 2026 2:49 PM

Zeenah Vilcassim joins DailyObjects

24 Sep 2026 2:37 PM

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

Each engagement will run for six months, after which FTA Impact plans to work with a new set of organisations.

24 Sep 2026 2:15 PM

FTA Global launches FTA Impact, allocates 5% of annual profit to CSR

24 Sep 2026 1:25 PM

Advertising

88% of Gen Z is more likely to buy from a brand that uses humour: Report

Unfiltered: Is a brand ever selling its product alone?

Producer's Diary by Dalbir Singh

ASCI reappoints Sudhanshu Vats as chairperson

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

Spikes Asia rebranded as Lions Asia

Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform

Opinion: Culture moves faster than the brief

Kalpesh Patankar joins Publicis Groupe

Voice-O-Meter: Brands fail to break the bias

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Latest Stories

Zeenah Vilcassim joins DailyObjects

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

FTA Global launches FTA Impact, allocates 5% of annual profit to CSR

Libas expands beyond apparel with jewellery launch

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Advertising

88% of Gen Z is more likely to buy from a brand that uses humour: Report

Unfiltered: Is a brand ever selling its product alone?

Producer's Diary by Dalbir Singh

ASCI reappoints Sudhanshu Vats as chairperson

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

Spikes Asia rebranded as Lions Asia

Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform

Opinion: Culture moves faster than the brief

Kalpesh Patankar joins Publicis Groupe

Voice-O-Meter: Brands fail to break the bias

Follow us

Latest Stories

Zeenah Vilcassim joins DailyObjects

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

FTA Global launches FTA Impact, allocates 5% of annual profit to CSR

Libas expands beyond apparel with jewellery launch

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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