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Zomato's 'Fuel Your Hustle' campaign.

19 Jan 2026 5:09 PM

Zomato fuels Smriti Mandhana's hustle, reframing healthy eating as a performance choice

The campaign consists of an ad film.

Komal Pandey and Siddharth Batra are the faces of Myntra's Wedding Campaign

19 Jan 2026 11:06 AM

Komal Pandey and Siddharth Batra become the faces of Myntra's Wedding Campaign

The collaboration marks Myntra's first creator-led wedding association, and includes a campaign comprising two films.

19 Jan 2026 10:59 AM

ting launches ting Sports

The vertical for sports marketing will provide digital, social media, studios, web and branding services to sports brands and events.

Virakti Rustogi

18 Jan 2026 10:42 PM

Crayons appoints Virakti Rustogi

Her last full-time stint was with Bharat Media Group as branch head till 2024.

ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline

The campaign consists of an ad film.

Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh

Dalbir Singh, founder, Kiss Films, ditches the AI avatar from last week, and shows an interaction with a director.

15 Jan 2026 11:47 AM

Sonal Verma joins Arc Worldwide

Moves from Cheil India.

Martina Suess Cromer

14 Jan 2026 10:58 AM

Martina Suess Cromer moves on from FCB Global

Was serving as the global communications officer.

Image by 52Hertz from Pixabay

13 Jan 2026 10:50 AM

The middlemen nobody talks about

An industry insider who prefers to remain unnamed, pens down why the industry must stop lying to itself.

Usha Bhandarkar

13 Jan 2026 10:38 AM

Opinion: The creative force of Usha Bhandarkar

The author reflects on Bhandarkar's creative brilliance, quiet leadership, and the lasting impact she had on people and brands.

Latest Stories

The account was won post a multi-agency pitch.

23 Jan 2026 11:44 AM

AMFI assigns its mainline creative duties to Concept Communications

Dalbir Singh continues his diary for Manifest.

23 Jan 2026 11:05 AM

Producer's Diary by Dalbir Singh

23 Jan 2026 10:58 AM

Magnon Group elevates Nitin Naresh

23 Jan 2026 9:10 AM

Her take: Reflections of a director

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?

From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health