Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More

Advertising

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.

Airbnb's Trust the Host campaign

29 Dec 2025 10:16 AM

Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday

The campaign comprises a film.

Felicity Fellows

29 Dec 2025 10:08 AM

‘Any big conglomerate's days are pretty much done'

Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.

Raj Kamble (left), Prasoon Joshi (centre) and The One Club's Guan Hin (right) watching creativity get politely dissected at Spikes Asia 2019

29 Dec 2025 9:55 AM

The man who smuggled poetry into advertising: Raj Kamble

The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.

Here's what Dalbir Singh is doing this week.

26 Dec 2025 10:57 AM

Producer's Diary by Dalbir Singh

Santa Claus roasts a client while questioning his ethics during the year.

Abhimanyu Khedkar

26 Dec 2025 9:35 AM

Abhimanyu Khedkar elevated at Leo

Khedkar was managing partner, having joined the agency a decade ago as vice president.

26 Dec 2025 9:25 AM

'Disney's catalogue and IP would be seamlessly extendable across Apple hardware and software'

We ask experts to state the one consolidation they see happening in 2026.

In terms of media agency groups, WPP Media leads the list followed by Publicis Media.

24 Dec 2025 10:26 AM

EssenceMediacom continues to lead new business barometer; PHD enters top three

Zenith continues as the top agency across Asia Pacific, according to COMvergence's new business barometer.

Shriram Iyer (left) and Sahil Shah.

23 Dec 2025 9:10 AM

Are long-form print ads making a comeback?

Sahil Shah, president, Dentsu Creative Isobar, and Shriram Iyer, co-founder, ZeroFifty Mediaworks, weigh in.

22 Dec 2025 11:22 AM

'If the last cycle favoured scale, the next one will reward precision and sharper thinking'

We ask experts to state the one consolidation they see happening in 2026.

Latest Stories

The account was won post a multi-agency pitch.

23 Jan 2026 11:44 AM

AMFI assigns its mainline creative duties to Concept Communications

Dalbir Singh continues his diary for Manifest.

23 Jan 2026 11:05 AM

Producer's Diary by Dalbir Singh

23 Jan 2026 10:58 AM

Magnon Group elevates Nitin Naresh

23 Jan 2026 9:10 AM

Her take: Reflections of a director

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?

From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health