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Bhawika Chhabra

17 Dec 2025 11:13 AM

'Brands are consolidating their trust, budgets, long-term partnerships with independent agencies'

We ask experts to state the one consolidation they see happening in 2026.
The brief for this month's contest

17 Dec 2025 10:30 AM

Centrick-Manifest print competition: December brief revealed

The winning creative appears on the back page of Manifest and also wins INR 10,000 in cash.
Harsha Razdan

17 Dec 2025 9:15 AM

'Focus on India continues amid review of international operations'

Harsha Razdan, CEO, South Asia, dentsu, discusses how he's keeping the team's morale high while there are murmurs about a sale and job cuts.
Parikshit Bhattaccharya (left) and Paritosh Srivastava

15 Dec 2025 12:45 PM

Propagate India elevates Parikshit Bhattaccharya

In his expanded mandate, Bhattaccharya will drive the agency's creative vision and sharpen its digital craft.
Samsung's 'A Friend for Christmas' campaign.

15 Dec 2025 11:04 AM

Samsung turns a child's imagination into the real magic of Christmas

Conceptualised by Taylor Herring, the campaign comprises an ad film.
Picture courtesy: LinkedIn

15 Dec 2025 9:59 AM

McCann's Aditya Gupta moves to Cheil

Spent eight years with the agency, where he was most recently senior vice president.
Ashish Bhasin (left) and Carol Goyal

15 Dec 2025 9:49 AM

'The move towards harder ROI metrics is something that clients have been looking for in any case'

Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
The campaign features Instagram content creators Anuj Gupta and Sufiyan Junaid.

12 Dec 2025 11:14 AM

Wakefit delivers the perfect post-wedding solution

The campaign consists of an ad film.
Shailja Varghese

12 Dec 2025 10:51 AM

Shailja Varghese exits Omnicom Media Group India

She joined the Group in 2021 as head of content and was later elevated to the role of chief content officer.
The change is on the back of strong results from the big tech platforms and a muted impact on global trade from trade tariff.

12 Dec 2025 10:43 AM

Warc ups global ad spends by 1.5% for 2025, to close the year with 8.9% growth

India is on course to see a 4.6% rise in ad spend this year, according to the report.

Latest Stories

Shivani Sharma

13 Jan 2026 4:59 PM

Shivani Sharma joins PRable Global
Implemented in partnership with Graphiti Studios, the initiative brings together India's innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling.

13 Jan 2026 4:51 PM

PSA and MIB collaborate with Netflix on skilling initiative ‘inspiring innovators'
Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations
The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

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OpenAI launches ChatGPT Health

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