Advertising

Manifest's January issue

02 Jan 2026 11:39 AM

First issue of 2026 out now

The cover story is around the five networks and the agencies that operate within them.
Our picks of the year

31 Dec 2025 10:47 AM

Manifest's favourite advertising campaigns of 2025

The editorial team picks its favourite advertising campaigns from the year.
Sarah Thomas

31 Dec 2025 10:13 AM

Her take: The silences lost in the mutes

The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.
Screenshot from an ad created by Kiss Films for Pepsi

30 Dec 2025 10:31 AM

Opinion: Chasing the first real AI holiday classic

The author describes the process of crafting a meaningful advertisement using AI.
Laxmi Shetty

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.
Airbnb's Trust the Host campaign

29 Dec 2025 10:16 AM

Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday

The campaign comprises a film.
Felicity Fellows

29 Dec 2025 10:08 AM

‘Any big conglomerate's days are pretty much done'

Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.
Raj Kamble (left), Prasoon Joshi (centre) and The One Club's Guan Hin (right) watching creativity get politely dissected at Spikes Asia 2019

29 Dec 2025 9:55 AM

The man who smuggled poetry into advertising: Raj Kamble

The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.
Here's what Dalbir Singh is doing this week.

26 Dec 2025 10:57 AM

Producer's Diary by Dalbir Singh

Santa Claus roasts a client while questioning his ethics during the year.
Abhimanyu Khedkar

26 Dec 2025 9:35 AM

Abhimanyu Khedkar elevated at Leo

Khedkar was managing partner, having joined the agency a decade ago as vice president.

Latest Stories

Standard Chartered is present in 19 of the 21 countries races are scheduled this year

27 Jan 2026 4:09 PM

Standard Chartered partners with F1
From left: Sonal Dabral, Rajiv Rao and Prathap Suthan

27 Jan 2026 11:24 AM

Remembering Piyush Pandey: The man who made Indian advertising ‘cool'
Skoda India's ‘Easy to Love' campaign.

27 Jan 2026 11:22 AM

Škoda taps DDLJ nostalgia to drive interest in the revamped Kushaq
Mitali Patel

27 Jan 2026 11:21 AM

Prime Video & Amazon MGM Studios elevates Mitali Patel

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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