Advertising

Screen grab from Stayfree's ‘It's Just a Period' campaign

29 May 2026 11:25 AM

Stayfree champions healthy conversations on World Menstrual Hygiene Day

The film spotlights the role of the long-running ‘It's Just a Period' campaign in normalising period conversations among Indian households.
Sana Ahmad

29 May 2026 11:13 AM

Her Take: After the smile fades, what remains?

The author argues that while quirks can win attention, only meaningful storytelling builds lasting brand recall.
Dalbir Singh continues his diary for Manifest.

29 May 2026 10:58 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the awards pecking order, where the Cannes Lion roars the loudest.
Hakuhodo X Jindal Stainless

28 May 2026 2:19 PM

Hakuhodo bags creative mandate for Jindal Stainless

The account was won post a multi-agency pitch and will be handled by the agency's Delhi office.
Of the 1,609 influencer ads processed during the last financial year, 97.3% required modification

28 May 2026 11:37 AM

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Meta platforms accounted for 79.84% of digital violations.
Wonder Cement partnered with The Womb to launch a campaign featuring Ranbir Kapoor

27 May 2026 11:23 AM

The Womb bags Wonder Cement's brand strategy and creative mandate

Launches a multi-film campaign featuring actor Ranbir Kapoor during IPL 2026.
Alok Mahadevia

27 May 2026 10:45 AM

Wondrlab appoints Alok Mahadevia

He moves from DDB Mudra Group, where he was executive creative director.
The agency will lead integrated media strategy, planning and buying for Matrimony.com

27 May 2026 9:22 AM

Matrimony.com assigns media mandate to Havas Media India

Matrimony.com's portfolio includes BharatMatrimony, Elite Matrimony, Tamil Matrimony, Telugu Matrimony, and Kerala Matrimony among others.
Burger King X Kinnect

26 May 2026 11:39 AM

Kinnect bags the creative mandate for Burger King

The account was won post a multi-agency pitch.  
The Graphite winning work

26 May 2026 11:02 AM

D&AD Awards 2026: Six Pencils for India

Contract Advertising's work for Mini is the only Graphite Pencil winner.

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