Advertising

Shortlists across ten categories were announced

19 Mar 2026 11:16 PM

Adfest 2026: India adds 17 shortlists

Eleven of these come in Film Craft with Bang Bang Mediacorp leading with four shortlists.
Adfest will be held between 19-21 March.

18 Mar 2026 4:14 PM

Adfest 2026: Five shortlists for India

Shortlists have been announced across nine categories.
From left: Anupama Ramaswamy, Sunder Balasubramanian, Tara Kapur, Karthik Srinivasan, Kalpesh Patankar, Harinder Singh Pelia

18 Mar 2026 1:44 PM

Good Ads Matter Awards 2026: Jury for 'Integrated' category revealed

The phase one deadline for the awards is 1 April 2026.
ASCI study finds Gen Alpha living in a seamless world of content and commerce

18 Mar 2026 11:05 AM

Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study

Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years.
India drops two positions to number four among the most-awarded countries for effectiveness

18 Mar 2026 10:31 AM

Warc Effective 100: Leo Mumbai is second among the most-awarded agencies for effectiveness globally

The Womb is the second-most awarded independent agency globally.
Christian de La Villehuchet

17 Mar 2026 10:47 AM

‘We are seeing independent creative agencies being  created to be sold, and that's dangerous'

Havas' Christian de La Villehuchet discusses how advertising continues to remain relevant, and the two types of independent agencies.
Wakefit's 'Dhamki Squad' campaign for World Sleep Day.

16 Mar 2026 4:14 PM

Wakefit turns ‘maa ki dhamki' into a sleep solution

Conceptualised by The New Thing, the campaign consists of an ad film.
Kumar Awanish

16 Mar 2026 11:03 AM

Cheil SWA elevates Kumar Awanish

He was previously the chief growth officer at the agency.
Liz Taylor

16 Mar 2026 10:30 AM

'Important to be hard on the work, not the people'

Liz Taylor, global chief creative officer, Ogilvy, shares challenges faced by working mothers in the industry, and how it can change.
Dalbir Singh continues his diary for Manifest.

13 Mar 2026 11:15 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films jokes about funding films with future advances until the chain breaks.

Latest Stories

popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh
AJIO Mother's Day campaign

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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