Advertising

Adyasha Roy Tomar

29 Jul 2025 9:33 AM

Adyasha's blog: If your idea is 'celebrity', you don't have an idea

The author highlights the growing over-reliance on celebrity endorsements in advertising at the cost of core brand storytelling.
Joji Jacob (left) and Rana Barua

28 Jul 2025 10:42 AM

'Talent crunch in advertising is a myth'

Rana Barua, group CEO, Havas India, SEA, and North Asia, and Joji Jacob, regional CCO, Havas Creative, chatted with Manifest at Cannes.
The founder of Kiss Films continues with his weekly diaries for Manifest.

25 Jul 2025 9:16 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is having a conversation about a director's poor performance.
Sweta Kutty

25 Jul 2025 9:14 AM

Unfiltered: The evolution of Indian advertising - the power of concept in a visual world

Sweta Kutty continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.
Jeff Goodby

24 Jul 2025 8:55 AM

‘Some clients still care about awards, but the number is dwindling'

Goodby, Silverstein & Partners' Jeff Goodby shares how the agency operates, its evolution, the role of Omnicom, awards, and more...
Dhruv Warrior

23 Jul 2025 2:26 PM

Dhruv Warrior joins VML India

Moves from Foxymoron, where he was national creative director. 
Sudarshan Karandikar

22 Jul 2025 11:05 AM

Sudarshan Karandikar joins Madison Loop 

He moves from RYB TechnoCreative Solutions, where he was senior consultant and co-founder.
Hyue has been co-founded by Pradeep Banerjee and Nabeel Kadri.

22 Jul 2025 9:21 AM

Hyue assigns creative mandate to ZeroFifty Mediaworks

The agency's mandate includes brand strategy, integrated creative communications, and content design.
Based in Gurugram, The Native follows a lean, partner-led model supported by a network of seasoned collaborators across content, media, digital, and policy.

21 Jul 2025 12:20 PM

Ex-Burson India and Omnicom Singapore executive Vineet Recriwal launches The Native

Sets up a founder-focused communications company with an aim to sharpen narratives and scale visibility in high-velocity markets.
The founder of Kiss Films continues with his weekly diaries for Manifest.

18 Jul 2025 10:29 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films shares how unevenly the industry values different kinds of work.

Latest Stories

Kutingg by Balaji Telefilms

11 Sep 2025 3:43 PM

Balaji Telefilms launches Kutingg
Manoj Pandey

11 Sep 2025 2:48 PM

Manoj Pandey joins FCB Neo
John Mescall

11 Sep 2025 1:18 PM

Dentsu Creative appoints John Mescall as global chief creative partner
Pankaj Nagpure, Vijay Pusdekar, Leander Paes, Shri Guruji, Amit Gandhi and Sachin Naxane during the launch event of GS Delhi Aces in TPL by Guru Samruddhi House of Investments in Dubai.

11 Sep 2025 11:48 AM

Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League

Most Read

Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?
Facebook is among the many social media portals banned by the Nepal government

08 Sep 2025 8:39 AM

Social media shutdown in Nepal: Impacting Dashain economy and digital progress
With access to the data Google must now share, AI firms could build stronger chatbots, search engines and even web browsers.

04 Sep 2025 2:12 PM

Google won't be forced to sell Chrome: US court verdict
Manifest's September issue

02 Sep 2025 8:47 AM

September issue of Manifest is out now

Subscribe

* indicates required