Advertising

Alphabet, Amazon, and Meta together are expected to capture 55.8% of all ad spend

26 Sep 2025 10:45 AM

Alphabet, Amazon and Meta make up nearly two-thirds of ad market growth in 2025: Warc Q3 forecast

Social media remains the single largest advertising medium globally, drawing 40.6% of new ad dollars.
Dalbir Singh continues his diary for Manifest.

26 Sep 2025 10:41 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films listens as a client explains why an in-house creative seems more economical.
Entries are open till 31 October

26 Sep 2025 10:36 AM

Pepper Awards forges alliance with Manifest

The entries for the awards will open on 26 September, with the on-ground event to be held on 5 December in Kochi.
Siddharth Kumar

26 Sep 2025 10:29 AM

LIA Creative Liaisons 2025: In the city of chance, I'm betting on creativity

Siddharth Kumar, a winner of Manifest and LIA's Creative Liaisons competition, writes about his expectations from the programme.
Xyxx's 'History in Breifs' campaign.

25 Sep 2025 4:27 PM

Xyxx cracks the secret behind Mona Lisa's smile

The campaign consists of an ad film.
Dentsu Creative Webchutney

25 Sep 2025 2:08 PM

Dentsu Creative Webchutney bags strategy and creative mandate for Rak Ceramics and Kludi India

The account was won following a multi-agency pitch and will be serviced from Dentsu Creative Webchutney's Bengaluru office.
Tanvi Shah

25 Sep 2025 10:00 AM

LIA Creative Liaisons 2025: Betting on myself in Vegas

The winner of Manifest and LIA's Creative Liaisons competition writes about what she's expecting from her trip to Vegas.
Screengrab from Myntra's Big Fashion Festival campaign

24 Sep 2025 9:24 PM

Ranbir Kapoor, Tripti Dimri, and Karan Johar turn shopaholics at Myntra's Big Fashion Festival

The campaign also features rapper Baba Sehgal, standup comedian Aaditya Kulshreshth, and film critic Rajeev Masand in quirky cameos.
Ruchi Sharma

24 Sep 2025 10:57 AM

Keeping it human: India's Super Bowl advertising season is here!

The author writes about how festivals mirror back into the advertising industry's work.
Picture courtesy: UNICEF

23 Sep 2025 10:37 AM

Opinion: From cute ads to chronic disease

The author decodes how the relentless push of ultra-processed food ads is turning childhood cravings into long-term health risks.

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