Advertising

The revived identity builds on a 71-year legacy while aligning with a fast-evolving marketing landscape.

26 Feb 2026 4:34 PM

The Advertising Club unveils a refreshed brand identity

The new identity has been developed in partnership with brand specialists Landor.
Cindy Rose, CEO, WPP

26 Feb 2026 1:12 PM

WPP announces Elevate28 strategy with focus on GBP 500 million pounds saving, launches WPP Creative

By geography, while most markets degrew, India witnessed growth by 3.8% in the year, with 8.6% growth in the fourth quarter. 
ASCI's greenwashing awareness campaign led by Shraddha Jain (@aiyyoshraddha)

26 Feb 2026 11:26 AM

ASCI launches influencer-led consumer awareness campaign on greenwashing and dark patterns

The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, and the decoding of eco-labels.
A post part of a campaign for the release of Coolie No.1 (2020)

26 Feb 2026 10:27 AM

Opinion: Vernacular memes are taking over India's digital feed

The author states how if brands aren't speaking the language of local jokes, they aren't a part of the conversation, and are noise instead.
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'

The author states how there is a particular fatigue that comes from being constantly addressed.
Wondrlab has made seven acquisitions so far

25 Feb 2026 2:24 AM

Wondrlab in talks to acquire Madison

The deal is expected to be worth INR 1,000 crore.
Under the expanded scope, PHD will handle media planning and buying across seven additional markets: India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and Korea. 

24 Feb 2026 7:10 PM

PHD consolidates Menarini Asia-Pacific's media mandate across seven markets

Omnicom Media agency wins expanded remit following a multi-agency pitch launched in June 2025.
The global digital marketing agency is part of Hinduja Global Solutions' experience company.

24 Feb 2026 11:13 AM

Rallis India assigns its social media duties to HGS Interactive

The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'

The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.

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Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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(L-R): Nupur Sanon, Guntas Basin, and Lisa Misra for Forvermark

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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