Levi's has rolled out a film, 'Chapter Two: Many Ways, One Original', featuring actor Alia Bhatt, continuing its 'Behind Every Original' campaign in India.

Inspired by the idea of a mixtape where different sounds, memories and influences come together to tell the story behind an original, the film follows Bhatt through a subway corridor, a bustling street corner and a neighbourhood pub, capturing different moods, moments and expressions of personal style. Through a range of fits, silhouettes and pieces that can be styled together in different ways, the campaign brings to life the approach to dressing showing how one wardrobe can move across different moods, moments and versions of oneself.

The campaign celebrates the many moments, influences and perspectives that come together to shape who we are, and the many ways we choose to express those different sides of ourselves. It builds on this legacy with a simple thought: there is no
single version of who we are. We are constantly shaped by our experiences, our surroundings and the moments that stay with us and personal style can evolve right alongside us.

What we think about it: Levi’s keeps its message of individuality fresh using a mixtape-inspired narrative to show how personal style shifts across moods, moments and versions of ourselves. Bhatt's presence feels integrated into the storytelling, helping the film land as a celebration of personal style rather than a celebrity-led fashion showcase.

Hiren Gor, managing director, South Asia, Middle East and Africa, Levi Strauss & Co, said, "Originality has never been about fitting into one version of yourself, and Behind Every Original has always celebrated the mindset that shapes individuality. With Many Ways, One Original, we wanted to celebrate the many influences and expressions that come together to shape who we are. Alia embodies that spirit effortlessly, and through this chapter, we are also bringing to life the versatility of Levi's from different fits to complete looks that give people the freedom to style, experiment and express every version of themselves."