Manifest's October issue is now available to purchase. 

The lead feature in the issue explores whether brands should listen to consumers or refuse to let outrage dictate creativity when festive advertising faces online backlash. Arun Iyer, founder and creative partner, Spring Marketing Capital; Binaifer Dulani, founding partner and creative, Talented; Ramesh Narayan, founder, Canco Advertising; Hayden Scott, creative head (India), Virtue Asia; Pritha Jha, partner, Pioneer Legal; Shradha Agarwal, co-founder and global CEO, Grapes Digital, and Siddharth Banerjee, former CEO, UNIVO Education and a seasoned marketer, weigh in on the debate.

In the 'Perspectives' column, Dr AL Sharada, trustee and former director, Population First, and initiator, Laadli Media Advocacy for gender sensitivity, and Aditi Chauhan, former Indian women's football team captain, founder and director, She Kicks Football League, discuss the Novig campaign 'Just Sports' featuring Sydney Sweeney.

In the 'Media' section, Girish Agarwal, promoter director, Dainik Bhaskar Group, offers a candid view of the print industry and its value in a digital-driven world.

Binda Dey, group chief marketing officer, Knight Riders Sports, has a chat about about the one challenge cricket faces in India (and it's not fatigue).

Ipsos' Arnaud Debia offered his thoughts about what separates effective advertising from the noise, and how brands can use AI without allowing efficiency and scale to come at the expense of original thinking.

Deepak Chhabhra, MD, Timex Group, has a chat about Guess Watches' partnership with Tamannaah Bhatia, the brand's growth strategy, and evolving consumer preferences among other topics.

There's a special focus on SBI General Insurance's 'Chuniye Bharosa, Apno Sa' campaign. We decode how the 360-degree campaign reached the heartland of India with the support of Adfactors PR.

We also have in-depth coverage from the the IAA Voice of Change Roundtable in Gurugram which featured a panel consisting of Akanksha Jain Bahl, global associate director, Pepsico; Ayshwarya Sharma, ECD - innovations, Leo India; Jitender Dabas, CEO, BBDO Group India; and Virat Khullar, head - marketing, Hyundai Motor India. The chat was moderated by Nina Elavia Jaipuria, chairperson, women empowerment committee, IAA India Chapter. The fireside had Megha Tata, co-chairperson, women empowerment committee, IAA India Chapter, in conversation with NDTV's managing editor, Padmaja Joshi.  

In the 'Healthcare and Pharma' section, Medulla Communications' Rajesh Mehta and Anindya Banerjee chatted with us to explain what sets healthcare agencies apart from their mainline counterparts.

In our segment with Boomlet, we analysed how Samsung, Duolingo and Motorola reacted to Apple's launch of the Duo.

We had an update from COMvergence about the leading media agencies in India, across APAC and globally, with regards to new business wins. 

Shubhranshu Singh writes about out-of-home growing as a medium while other traditional media may shrink, and shares 'three consequences for agencies and media owners'.

We also had columns from Pooja Khemani, an ad film director and Roma Singhal, founder and strategy partner, Brandself.

Bharti Ravaria, wholetime director, Beauty Garage, features in the Rapid Fire section.

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