Sports

The Indian team celebrating Diwali at a dinner organised by DY Patil Stadium

10 Nov 2025 1:08 AM

'The team had a real shot at history, and we wanted fans to feel like they were part of that story'

DY Patil's Vrundan Jadhav, along with W.A.Y.S.'s Sagar Mehta and Radhika Varma, chat about the stadium's campaign during the ODI World Cup.
RCB's male team won its first IPL championship earlier this year

06 Nov 2025 12:02 PM

United Spirits to sell RCB

Aims to strengthen its 'core alcobev' business in the country.
Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

The author applauds brands that partnered with women cricketers before the frenzy of the ongoing World Cup.
It will be played over 80 overs, two innings of 20 overs each, with scores carried forward across innings like Test cricket.

16 Oct 2025 5:16 PM

One One Six Network announces launch of Test Twenty

AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh are part of the advisory board. 
Rohit Pothpode

15 Oct 2025 11:17 AM

Rohit Potphode joins Dentsu India

He moves from Global e-Cricket Premier League, where he was CEO and league commissioner.
The venture's vision goes beyond transactional representation, focusing instead on building long-term, purpose-driven athlete brands that resonate globally.

13 Oct 2025 2:22 PM

Cornerstone and Meraki launch ‘Cornerstone Meraki Endeavour' to elevate non-cricket sports in India

Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.
Yosuke Murai will lead the India practice as head of dentsu Sports & Entertainment.

13 Oct 2025 11:43 AM

Dentsu Sports & Entertainment launches in India

Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.
AWS aims to deliver more personalised, in-language content to fans worldwide.

03 Oct 2025 11:07 AM

NBA and AWS team up to redefine basketball with AI-powered fan experiences

The multi-year partnership makes AWS the league's official Cloud and Cloud AI partner.
Heineken 0.0 will roll out exclusive digital content with Siddhant Chaturvedi, Rohan Joshi and Rizwan Bachav, giving fans a front-row seat to the Singapore Grand Prix 2025.

01 Oct 2025 11:05 AM

Heineken 0.0 teams up with FanCode for Formula 1

Aims to bring immersive experiences to Indian audiences, such as Singapore Grand Prix screening, fan park, and watch parties.
To highlight this association, the whiskey brand has rolled out a campaign which comprises an ad film.

17 Sep 2025 11:44 PM

Jim Beam joins forces with Cadillac Formula 1 Team in global multi-year deal

The partnership reflects a shared ambition to broaden Formula 1's reach and welcome new audiences to the sport.

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The collaboration brings Prime Video's entertainment and shopping benefits to Dish TV's DTH, OTT, Smart TV, and broadband users, advancing its vision for connected home entertainment.

11 Nov 2025 1:21 PM

Dish TV Group partners with Amazon Prime
Sheena Kapoor

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11 Nov 2025 10:54 AM

Opinion: The brief is a lie; the truth is in the blind spot
Scapia's 'Travellers on Our Mind. All the Time' campaign.

10 Nov 2025 8:16 PM

From ice cream dates to desert debates, Scapia turns daily moments into travel stories

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Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks
Winner for the second edition of the Centrick-Manifest print contest

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Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top
Johnson Verghese

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India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

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