Sports Marketing

Puma India will deliver a 360-degree experience that includes access to expert-led training runs, race-day performance gear, and on-ground support to participants during and after the race.

19 May 2025 5:26 PM

Puma India teams up with NEB Sports

Will be the official sportswear partner for the Mumbai and Bengaluru marathons.

16 May 2025 1:58 PM

Havas Play India's Ramachandran Venkatasubramanian exits

The media agency's sports marketing unit is undergoing a restructuring.

14 May 2025 10:50 AM

'Didn’t play for prize money, brand endorsements or trophies - played for India'

The former world number one in tennis, who has an Olympic Bronze and 20 Grand Slams, was the guest of honour at Manifest Play.

13 May 2025 8:55 AM

IPL to resume on 17 May

The remaining matches of the tournament will be played across six venues.

Pictures from the Barcelona-Real Madrid game (image courtesy LaLigaEN on X)

12 May 2025 9:23 AM

FanCode enters five-year deal with Spanish football

To broadcast the La Liga and La Liga Hypermotion in India.

The tournament will take place between 8-11 May 2025.

09 May 2025 5:06 PM

Global Sports appoints Sportainment as official broadcast partner for Pickleball Open 2025 Dubai

This collaboration marks a step forward in making the sport more accessible to audiences beyond the court.

The IPL final was supposed to be held on 25 May 2025, but that's expected to be delayed.

09 May 2025 3:09 PM

IPL suspended for a week

Decision taken after consultation with franchisees, broadcaster, sponsors and fans.

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'

Sania Mirza chats with us about her early days in tennis, Pickleball Open 2025 in Dubai, brand endorsements and more.

The office will also focus on creating more ways to engage directly with fans in the region through events and partnership activities, working closely with the League's longstanding broadcast partner JioStar.

29 Apr 2025 2:33 PM

English Premier League opens its office in India

Based in Mumbai, the new office will build on the League's longstanding work to engage local fans, partners and promote football in India.

The topic for the panel was 'IPL advertising: Impact, evolution and opportunity’ and was conducted on 23 April.

24 Apr 2025 10:49 AM

'FMCG has remained the most consistent spender across five years for IPL'

Through an MRSI webinar, experts shared insights on critical metrics shaping media planning during IPL among other topics.

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20 May 2025 11:16 AM

'The number of entries at the Abbys this year is at an all-time high'

Ohriginal aims to help organisations unlock the true potential of their culture through a blend of diagnostics, such as storytelling, leadership coaching, and cultural immersion.

20 May 2025 11:05 AM

Rohit Ohri launches Ohriginal, a culture consultancy company

20 May 2025 10:40 AM

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

South Africa's captain Temba Bavuma in the film

20 May 2025 10:07 AM