Sports Marketing

Sports

03 Sep 2025 11:45 PM

Skechers signs Mohammed Siraj

He joins the Skechers roster alongside Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.

From left: Sanjog Gupta (ICC), Mithali Raj (former Indian cricketer) and Shekar Khosla

29 Aug 2025 12:58 PM

Google partners with ICC for women's cricket

The announcement comes ahead of the ODI World Cup which will be held in India in September and October 2025.

The deal, which runs from the 2025/26 season through 2028/29, gives FanCode exclusive TV and digital rights.

28 Aug 2025 6:33 PM

FanCode bags four-year exclusive broadcast rights for Saudi football in South Asia

Aims to expand its football portfolio with the ROSHN Saudi League, Super Cup and Kings Cup.

From left: Lando Norris, Raja Rajamannar, Zak Brown and Oscar Piastri

28 Aug 2025 8:56 AM

Mastercard bags McLaren Racing team's naming rights

The partnership kicks off in 2026.

Divyanshu Singh

26 Aug 2025 10:35 AM

JSW elevates Divyanshu Singh

He takes over from Mustafa Ghouse who has moved on to start Centre Court Capital.

Novak Djokovic unveiling the collection

26 Aug 2025 10:33 AM

Lacoste celebrates Novak Djokovic's GOAT status with logo change

The special edition collection was launched ahead of the US Open.

Picture courtesy: BCCI.tv

24 Aug 2025 8:27 PM

Dream11 ends jersey sponsorship of team India

The development comes after 'The Promotion and Regulation of Online Gaming Bill' was passed last week.

Dream11's home screen

22 Aug 2025 11:57 AM

Dream11 discontinues cash games and contests

Pivots to 'free contests with exciting prizes'.

Prashant Ramesh Mishra

20 Aug 2025 10:28 AM

Won't be surprised if we see more kabaddi leagues globally: Prashant Mishra

We caught up with Dabang Delhi KC's CEO to discuss the growth of the sport, the team's rise as a leading sports franchise, and more...

From left: Jemimah Rodrigues, Harmanpreet Kaur and Smriti Mandhana

12 Aug 2025 9:53 AM

‘2017 was a game changer for women's cricket'

Harmanpreet Kaur, Smriti Mandhana, and Jemimah Rodrigues discussed the growth of women's cricket at an ICC event in Mumbai.

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22 Jan 2026 8:12 PM

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22 Jan 2026 6:03 PM

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