Sports

Prachi Narayan (left) and Ramakrishnan R

10 Dec 2025 10:35 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

Manifest studies 2025's big disruptions in advertising, media and marketing.
Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports

Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.
The first tournament that could be impacted is the upcoming Men's T20 World Cup 2026

08 Dec 2025 8:45 AM

JioStar to exit media rights deal with ICC two years before deal runs out: Reports

The media company had acquired the 2024-2027 cycle for USD 3 billion.
Dream11 aims to live up to its mission to ‘make every match more exciting'

04 Dec 2025 3:53 PM

Dream11 aims to become 'second-screen sports entertainment platform'

The global platform will focus on building 'richer and more immersive sports experiences'.
The brand's ‘Thand Rakh' philosophy has long been part of the sport's high-pressure moments, and the partnership aims to build naturally on that legacy.

28 Nov 2025 4:21 PM

Sprite teams up with Lucknow Super Giants

The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.
All the deals for the 2026 and 2027 editions of the tournament

27 Nov 2025 10:47 AM

Women's Premier League adds new commercial partners

ChatGPT, Kingfisher and Bisleri join as BCCI signs INR 48 crore in new deals, boosting the commercial strength of the WPL.
From left: Rohit Sharma, Jay Shah, Surya Kumar Yadav, Harmanpreet Kaur and Sanjog Gupta

26 Nov 2025 10:54 AM

ICC releases Men's T20 World Cup fixtures, appoints Rohit Sharma as brand ambassador

The tournament kicks off on 7 February, with the final to be held in Ahmedabad or Colombo on 8 March.
Nikhil Sachdev

25 Nov 2025 11:16 AM

Sports has an emotional attachment for a lot of people: Nikhil Sachdev

PadelPark's co-founder on professionalising India's newest racquet sport and why the McDonald's tie-up could accelerate its next decade.
The Indian team celebrating Diwali at a dinner organised by DY Patil Stadium

10 Nov 2025 1:08 AM

'The team had a real shot at history, and we wanted fans to feel like they were part of that story'

DY Patil's Vrundan Jadhav, along with W.A.Y.S.'s Sagar Mehta and Radhika Varma, chat about the stadium's campaign during the ODI World Cup.
RCB's male team won its first IPL championship earlier this year

06 Nov 2025 12:02 PM

United Spirits to sell RCB

Aims to strengthen its 'core alcobev' business in the country.

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