Sports Marketing

Sports Marketing

All India Football Federation

03 Dec 2024 1:18 PM

AIFF signs commercial rights agreement with Shrachi Sports

The matches will be broadcast live across the Sony Sports Network.

Premier League trophy

02 Dec 2024 1:07 PM

JioStar retains broadcast rights for the English Premier League

The rights were bagged at an 8.33% increase in value.

Atishay Agarwal

27 Nov 2024 10:03 AM

Atishay Agarwal moves to Delhi Capitals

His last stint was with RPSG Sports, where he was head of digital. Agarwal is also the co-owner of The Padel Club.

Neha Kandalgaonkar

19 Nov 2024 2:43 PM

Procam International elevates Neha Kandalgaonkar

Was head - media and PR.

Chintan Jhaveri

19 Nov 2024 8:52 AM

ITW Catalyst gets a brand refresh

To be led by Chintan Jhaveri.

Amitabh Bhattacharya

18 Nov 2024 11:04 AM

Opinion: Why Indian sports communication needs a cultural reboot

The author discusses how communication about sports in India often fails to bring out culture and identity.

David Warner (left) and Harish Bisam

18 Nov 2024 11:01 AM

Quick Vitals appoints David Warner as wellness ambassador

Warner will advocate for the brand's mission to empower people in India to take charge of their health with actionable insights.

15 Nov 2024 1:23 PM

All India Pickleball Association signs Mandira Bedi as brand ambassador

Aims to promote women's participation in pickleball through this association.

The association marks 75 years of F1 and 90 years of KitKat

12 Nov 2024 11:51 AM

KitKat becomes official chocolate bar of F1

The two-year partnership kicks off in 2025.

Picture courtesy: BCCI.tv

05 Nov 2024 9:33 AM

Following his T20 retirement and drop in form, what's next for brand Virat Kohli?

As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?

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