Sports

Hrishikesh Shende

25 Jul 2025 4:50 PM

Hrishikesh Shende joins The Premier League

Moves from JioHotstar where he was senior vice president - strategy, acquisitions and partnerships. 
With rain forecast for majority of the fourth Test match, one could get several glimpses of the branding

24 Jul 2025 3:26 PM

Asian Paints turns rain covers into billboards at the India-England Test

Brands the pitch cover to capitalise on rain breaks during the ongoing Manchester Test.
Parvin Dabas (left) and Preeti Jhangiani

23 Jul 2025 8:40 AM

'Panja is a sport that has an Indian ethos and everybody relates to it'

Ahead of Pro Panja League's Season 2, we caught up with the founders Preeti Jhangiani and Parvin Dabas.
Team South Africa won the WTC final

14 Jul 2025 11:12 AM

India's absence in ICC Test Championship Final 2025 marks 75% decline in ad volumes: Report

The 2023 final featuring India saw a robust 7% increase in TV ad volumes compared to 2021, driven by India's participation.
Picture courtesy: BCCI

09 Jul 2025 1:15 PM

RCB beats CSK to become most valuable IPL team: Houlihan Lokey

The report also states that the IPL brand value grew by 13.8% after the 2025 season.
Finn Bradshaw

09 Jul 2025 10:57 AM

Sporting bodies continue to experiment with AI: Finn Bradshaw

ICC's digital head discusses how the sport is looking to attract new fans, the impact of Kohli and Sharma's retirement, and more...
Sanjog Gupta

07 Jul 2025 11:29 AM

JioStar's Sanjog Gupta moves to ICC

Gupta was CEO - sports and live experience at JioStar.
Fixderma will be engaging with fans and athletes through educational content and product interactions.

04 Jul 2025 1:48 PM

Fixderma teams up with the Neeraj Chopra Classic as skincare partner

The brand's logo will appear throughout the tournament, with on-site activations.
Maaya Rajeshwaran Revathi

01 Jul 2025 6:25 PM

SeventyTwo Sports Group teams up with Baseline Ventures to handle Maaya Rajeshwaran Revathi

Revathi is a 16-year old tennis player.
From left: Zak Brown, Louise McEwen, Oscar Piastri and Karim Rayes

19 Jun 2025 7:59 PM

Cannes Lions 2025: 'Sponsors have come a long way from having a logo on the car' - Zak Brown

Team McLaren's Oscar Piastri, along with McLaren Racing's CEO and CMO, discussed how the team and sport's fanbase is growing.

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