Sports

Mandira Bedi

15 Nov 2024 1:23 PM

All India Pickleball Association signs Mandira Bedi as brand ambassador

Aims to promote women's participation in pickleball through this association.
The association marks 75 years of F1 and 90 years of KitKat

12 Nov 2024 11:51 AM

KitKat becomes official chocolate bar of F1

The two-year partnership kicks off in 2025.
Picture courtesy: BCCI.tv

05 Nov 2024 9:33 AM

Following his T20 retirement and drop in form, what's next for brand Virat Kohli?

As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?
Screenshots from a few films

05 Nov 2024 9:29 AM

Virat Kohli turns 36

Watch 36 of his best ads from the many in which Kohli has been featured.
Yogesh Kathuniya (centre) alongside PM Modi.

21 Oct 2024 8:22 AM

The bigger the brand reach, the lesser they want to pay athletes like me: Yogesh Kathuniya

After he won Silver medal in the discus throw event at the Paralympics, we chatted with him about brand interest in para-athletes.
The tournament will be held in Mumbai.

18 Oct 2024 10:57 AM

Tennis Premier League to be broadcast on JioCinema and Sports18

To be held between 3-8 December.
Rajah Chaudhry

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Rahul Dravid

10 Sep 2024 5:25 PM

Shriram Finance appoints Rahul Dravid as brand ambassador

Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.
This will be Acer's second partnership with the club.

10 Sep 2024 3:13 PM

Mumbai City FC aims to score big with its extended Acer partnership

The Acer logo will be featured on the right sleeve of the Islanders’ first team kits during the upcoming Indian Super League (ISL) season.
Sreejesh PR

10 Sep 2024 9:23 AM

The market is wild and brands are bullish on sports investments: PR Sreejesh

Sreejesh stated how hockey is an emotional and nostalgic sport for Indians.

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