Sports Marketing

Sports

09 Jul 2025 10:57 AM

Sporting bodies continue to experiment with AI: Finn Bradshaw

ICC's digital head discusses how the sport is looking to attract new fans, the impact of Kohli and Sharma's retirement, and more...

07 Jul 2025 11:29 AM

JioStar's Sanjog Gupta moves to ICC

Gupta was CEO - sports and live experience at JioStar.

Fixderma will be engaging with fans and athletes through educational content and product interactions.

04 Jul 2025 1:48 PM

Fixderma teams up with the Neeraj Chopra Classic as skincare partner

The brand's logo will appear throughout the tournament, with on-site activations.

Maaya Rajeshwaran Revathi

01 Jul 2025 6:25 PM

SeventyTwo Sports Group teams up with Baseline Ventures to handle Maaya Rajeshwaran Revathi

Revathi is a 16-year old tennis player.

From left: Zak Brown, Louise McEwen, Oscar Piastri and Karim Rayes

19 Jun 2025 7:59 PM

Cannes Lions 2025: 'Sponsors have come a long way from having a logo on the car' - Zak Brown

Team McLaren's Oscar Piastri, along with McLaren Racing's CEO and CMO, discussed how the team and sport's fanbase is growing.

Delhi Redz team

18 Jun 2025 5:16 PM

RPL 2025: Livspace partners with Delhi Redz

The home interiors and renovation company comes on board as the title sponsor for the team.

The official announcement was made at an event held at the River Plate Stadium, Buenos Aires.

18 Jun 2025 2:39 AM

Kingfisher Premium partners with Argentine Football Association

Through this collaboration, the brand aims to expand its footprint across passionate football territories in the country.

The team celebrating its first IPL title. Picture courtesy: royalchallengers.com

11 Jun 2025 11:14 AM

Diageo clarifies stance on sale of RCB

According to news reports, the owner of the 2025 IPL champions was looking to sell the team.

The league will also be streamed globally on the PVL’s official channel on YouTube.

06 Jun 2025 5:17 PM

Prime Volleyball League appoints Sony Sports Network as official broadcast partner

This marks the fourth consecutive year of the league’s partnership with Sony Sports Network.

Fans gathered to get a glance of the team bus before it entered the stadium. Picture courtesy: Deccan Herald

06 Jun 2025 10:58 AM

RCB's marketing and revenue head Nikhil Sosale arrested

The Bengaluru police have also detained three members of the event management company, following the stampede at the team's victory event.

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