PR

The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.
Tarunjeet Rattan

06 Oct 2025 10:32 AM

PR's biggest blind spot: Are we asking the wrong questions?

The author challenges PR's comfort zone by urging the industry to stop chasing answers and start framing better questions.
Vidya Dilip

03 Oct 2025 11:01 AM

Rapid Fire with Vidya Dilip

Our series continues with director – public relations, Dentsu Creative PR.
Shashikanth Someshwar

30 Sep 2025 4:18 PM

Weber Shandwick elevates Shashikanth Someshwar

Was previously managing director, Current Global, an independent agency of The Weber Shandwick Collective under the Interpublic Group.
Sanil Shirsat

17 Sep 2025 1:47 PM

Ellerton & Co enters India, appoints Sanil Shirsat as country lead

The PR firm expands with its ‘Greater Southeast Asia' vision to strengthen communications network across Asia.
Gaurav Laghate

11 Sep 2025 11:27 AM

SPNI appoints Gaurav Laghate

Moves from Mint, where he was senior editor and head, consumer bureau.
Humsa Dhir

08 Sep 2025 2:20 PM

Humsa Dhir exits Sony Pictures Networks India

She was senior vice president and head of corporate communications. 
Mayank Gaur

02 Sep 2025 3:47 PM

PR Professionals appoints Mayank Gaur

He joins the agency as creative director.
The new venture builds on Barman's experience from Whiz Consulting, which he established in 2009, and his three-and-a-half-year tenure spearheading Laqshya Media Group's PR vertical.

10 Aug 2025 9:20 PM

Former PR veteran Manoj Barman launches Elevate One Media

The premium consultancy will focus on CXO profiling, strategic storytelling, and media placements for leaders and premium brands.

Latest Stories

Rohit Pothode

15 Oct 2025 11:17 AM

Rohit Pothode joins Dentsu India
The investment will accelerate WPP's AI-powered services under its proprietary marketing platform, WPP Open.

15 Oct 2025 11:04 AM

WPP and Google expand partnership to reinvent marketing with AI
Hrishikesh Kannan

15 Oct 2025 10:54 AM

‘Advertisers on radio should decongest the number of ads and get into more programming'
Havas' organic growth for the first nine months of 2025 was 2.8%

15 Oct 2025 10:50 AM

Havas organic growth at 3.8% in third quarter of 2025 compared to 2024

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