Swati Nathani, co-founder of Team Pumpkin, has taken charge as CEO of the independent agency.

Nathani founded Team Pumpkin in 2012. 

The agency has since grown from a digital-first business into an integrated marketing and communications company with more than 350 employees across seven offices in India and North America.

As CEO, she will oversee the agency’s creative, brand, performance, communications, technology and commerce capabilities, with a focus on integrating these functions and expanding its use of AI.

Team Pumpkin currently operates across brand strategy, creative, digital, performance marketing, social media, PR, influencer marketing, technology and marketplace services. The agency plans to further invest in AI and develop these capabilities as part of its broader offering.

Team Pumpkin shared that the agency has more than 350 professionals across Mumbai, Delhi, Bengaluru, Kolkata, Goa, Toronto and Dallas. Its headcount has grown 40% over the past three years, while 70% of its revenue comes from retainer business. 

According to the company, women account for 46% of its workforce and leadership.

Nathani’s new role brings together her experience across branding, digital strategy, analytics, entrepreneurship and technology as she takes on the agency’s overall leadership.

Nathani said, "The agency business is changing faster than it has in years. AI is changing execution, platforms are changing how people discover brands, and clients increasingly want fewer silos between an idea and its business outcome. For us, the opportunity is not to chase every new technology, but to build an agency that knows where technology adds value and where human judgement still matters most.”