Marketing

Picture courtesy: Falguni Shah

01 Oct 2026 12:10 PM

Opinion: Turns out, spirituality has entered the experience economy

The author states how spiritual organisations aren't becoming commercial brands, they are learning the language of contemporary experience.

Digital

Kotak Life x Dept

01 Oct 2026 11:27 AM

Kotak Life partners with Dept

The partnership will focus on building an AI-powered digital platform ecosystem.

Campaigns

boAt's film

01 Oct 2026 12:25 AM

boAt shows how both Jack and Rose could have fit on the plank

The brand has rolled out a film as a part of its ‘Upgrade to boAt' campaign.

Advertising

The Indian winners

01 Oct 2026 12:05 AM

LIA 2026: India opens Statue tally

McCann India, Subhajit Mukherjee, and The Unicorn Films among winners.

Advertising

Sandeep Goyal (left) and Jaydeep Gandhi

30 Sep 2026 6:48 PM

AAAI elects Sandeep Goyal as president

Jaydeep Gandhi has been elected as the vice-president.

Campaigns

Hinge's 'That's When Ria Knew' campaign

30 Sep 2026 6:30 PM

Hinge captures the moment a match turns into something real

The campaign comprises an ad film.

Marketing

Rohit Sharma for Freyr Energy

30 Sep 2026 6:01 PM

Rohit Sharma partners with Freyr Energy as brand ambassador

To highlight the association, the brand has rolled out a campaign, 'Solar Ho, Toh Freyr Ho!', featuring Sharma. 

Advertising

Juju Basu

30 Sep 2026 10:32 AM

‘People used to be worried about whether jobs would exist; now they worry if the agency will exist'

Juju Basu, creative specialist, Sweat Media, chats with us about in-housing, running a specialist sports creative agency, and more.

Marketing

Anubha Jhawar

30 Sep 2026 10:31 AM

Opinion: Festive marketing beyond the gold oil - why design and experience matter more than ever

The author examines how brands can create more meaningful gifting experiences putting emotional connection at the centre of festive design.

Advertising

Abhijit Karandikar

30 Sep 2026 10:31 AM

Abhijit Karandikar joins Infectious Advertising

He was previously a creative consultant and, before that, served as group creative director, Ogilvy until 2024.

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