Marketing

Piruz Khambatta

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Rasna Group's Piruz Khambatta discusses the brand's marketing strategy, changing consumption patterns, and more.

Campaigns

Flipkart 'Yahan Kuch Bhi Ho Sakta Hai' campaign

17 Sep 2026 10:10 AM

Flipkart lends a lucky twist to unlucky days

The platform has rolled out a film promoting its Big Billion Days 2026.

Advertising

Advertising Council of India logo

16 Sep 2026 4:03 PM

Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform

The platform aims to establish two-way circulation channels for brands among all member states and partner countries.

Sports

Gurbaksh Singh

16 Sep 2026 4:01 PM

adidas' Gurbaksh Singh joins Nodwin Gaming

Was senior manager - sports marketing.

Campaigns

Walkaroo campaign ft. Varun Dhawan

16 Sep 2026 11:18 AM

Walkaroo and Varun Dhawan turn stage fright into a funfest

The campaign comprises a film that uses a neighbourhood talent show to bring the brand's ‘What To Do?' philosophy to life.

Campaigns

Bajaj's campaign

16 Sep 2026 12:58 AM

Bajaj Pulsar 150 brings back its ‘definitely daring' spirit for the new generation

Celebrating 25 years of the motorcycle, the brand has rolled out a sequel to its 2001 launch campaign.

Advertising

Kalpesh Patankar

15 Sep 2026 5:10 PM

Kalpesh Patankar joins Publicis Groupe

Returns to the Middle East after a stint as VML India's group CCO.

Campaigns

boAt Crest AI campaign film titled ‘Intelligence Follows My Brother'.

15 Sep 2026 11:38 AM

boAt turns Ravi Kishan's viral ‘gyaan' meme into workplace chaos

The campaign for boAt Crest AI, built with Google Cloud and powered by Gemini, showcases how AI can help cut through everyday noise.

Campaigns

Philips' 'Airfryer Matlab Philips' campaign

15 Sep 2026 11:33 AM

Sushmita Sen makes Philips the no-brainer airfryer choice

Conceptualised by WillBe Done, the campaign comprises an ad film.

Marketing

Rajneet Kohli

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.

Subscribe

* indicates required