Marketing

Kapila Sethi

12 Jun 2026 9:11 PM

Opinion: Why gin has become the language of modern premium drinking

The author, today on World Gin Day, decodes how premiumisation and experimentation are driving gin's growth in India.

Advertising

Dalbir Singh continues his diary for Manifest.

12 Jun 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films pokes fun at a film-maker's 'loss-making' strategy.

Advertising

Interio by Godrej X 22feet

11 Jun 2026 4:52 PM

Interio by Godrej assigns social media mandate to 22feet

The account was won post a multi-agency pitch.

Marketing

Anushka Sharma

11 Jun 2026 2:21 PM

Himalaya BabyCare launches Botanique, appoints Anushka Sharma as brand ambassador

To mark the launch of the premium baby care range and spotlight the collaboration with Sharma, the brand has also rolled out a campaign.

Advertising

The move follows Tilaknagar Industries' acquisition of Imperial Blue from Pernod Ricard India in December 2025 and marks the brand's next growth phase.

11 Jun 2026 2:03 PM

Grey 82.5 bags the creative mandate for Imperial Blue

The account was won following a multi-agency pitch.

Sports

The creative concept imagines what the tournament could look like through a distinctly Kerala lens.

11 Jun 2026 1:56 PM

Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026

The concept blends Kerala's culture with iconic World Cup football nations.

Media

NewsClick founder Prabir Purkayastha

11 Jun 2026 11:54 AM

‘Abuse of power against free journalism': Delhi HC quashes ED's case against NewsClick

Court terms actions against the news outlet and founder Prabir Purkayastha a ‘gross abuse of process of law', citing no evidence.

Campaigns

Star Sports India's promo for ICC Women's T20 World Cup

11 Jun 2026 11:43 AM

Alia Bhatt and Sharvari Wagh take on cricket's gender bias

The duo features in the promo for the upcoming ICC Women's T20 World Cup.

Sports

Vipin Nambiar (left) and Lloyd Mathias

11 Jun 2026 11:05 AM

Why aren't brands betting bigger on football in India?

Emurge's Vipin Nambiar and Lloyd Mathias debate whether football's commercial potential in India is real or overestimated.

Digital

airpay money is a personal finance management platform

11 Jun 2026 10:32 AM

Tonic Worldwide to handle airpay money's digital mandate

The account was won following a multi-agency pitch, and will be handled by its Mumbai office.

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