Advertising

Ohriginal aims to help organisations unlock the true potential of their culture through a blend of diagnostics, such as storytelling, leadership coaching, and cultural immersion. 

20 May 2025 11:05 AM

Rohit Ohri launches Ohriginal, a culture consultancy company

Ohri’s last stint was with FCB, where he served as the global partner and spent over eight years with the company.

Sports Marketing

Puma India will deliver a 360-degree experience that includes access to expert-led training runs, race-day performance gear, and on-ground support to participants during and after the race. 

19 May 2025 5:26 PM

Puma India teams up with NEB Sports

Will be the official sportswear partner for the Mumbai and Bengaluru marathons.

Media

As part of this strategic transformation, the company unveiled a new brand universe for its next phase of growth.

19 May 2025 2:12 PM

Zee Entertainment rebrands

Aims to offer an immersive consumer experience across entertainment platforms.

Advertising

Print saw the highest year-on-year growth rate among traditional media in auto sector, as per TAM 2024 report

19 May 2025 11:55 AM

Print leads cross-media growth with 18% spike in ad space: TAM auto sector 2024 report

Maruti Suzuki India was the top advertiser with 16% share of ad space, as traditional media continued to deliver regional impact.

Advertising

Goafest to be held in Goa from 21 May to 23 May

19 May 2025 11:28 AM

We want to create a Cannes-like experience in Goa this year: Organisers

Ahead of the festival, we caught up with the organising committee of Goafest to discuss what's new at the festival.

Advertising

Wondrlab's two entries

19 May 2025 11:10 AM

Cannes Contenders 2025: Wondrlab

The agency has two entries for the festival this year.

Media

Raghuveer Singh

19 May 2025 10:50 AM

Zee5 elevates Raghuveer Singh

He was director social media and content marketing - India and Global.

Campaigns

Mother Dairy's ‘Aai Jaisi Mumbai’ campaign.

16 May 2025 6:59 PM

Mother Dairy captures the soul of Mumbai through a mother’s lens

Conceptualised by Ogilvy, the campaign comprises a film.

Campaigns

Baskin Robbins campaign.

16 May 2025 6:45 PM

Baskin Robbins gives India a taste of Italy, one scoop at a time

The campaign comprises two films.

Sports Marketing

Ramachandran Venkatasubramanian

16 May 2025 1:58 PM

Havas Play India's Ramachandran Venkatasubramanian exits

The media agency's sports marketing unit is undergoing a restructuring.

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