Advertising

A still from Cleartrip's campaign.

14 Jan 2025 5:23 PM

Chetan Bhagat’s new book redefines how to book pocket friendly trips with Cleartrip

Conceptualised by SW Network, the ad film positions Cleartrip as the ultimate solution for hassle-free travel discounts.

Advertising

Picture courtesy: BM Amaro from Pexels

14 Jan 2025 1:07 PM

ASCI calls for greater transparency from LinkedIn influencers

Releases an advisory urging compliance with guidelines requiring disclosure of material connections with brands or services that they endorse.

Marketing

Experience Commerce partners with Tata MenCan

14 Jan 2025 11:25 AM

Experience Commerce wins social media mandate for Tata MenCan

The partnership aims to drive impactful education and awareness campaigns, normalising critical conversations around male cancers.

Media

Available on CTV, the channel aims to give viewers a 360-degree view of the event.

14 Jan 2025 10:50 AM

India TV launches pop-up channel for Maha Kumbh 2025

This is the third pop-up channel launched by the media company, after having one each for the ICC ODI Men's World Cup 2023 and Paris 2024.

Marketing

Asim Riaz

13 Jan 2025 12:21 PM

BigMuscles Nutrition signs Asim Riaz as brand ambassador

Aims to spread the message of prioritising health and the benefits of nutritional supplements among the younger audience.

Advertising

Wakefit's latest 'gaddagiri' campaign

13 Jan 2025 11:36 AM

Wakefit weighs in on the 'Sunday workday' debate, with a disastrous twist

Conceptualised by TheNewThing, the film depicts the repercussions in one's personal life by following the '90-hour workweek' mandate.

Sports Marketing

PV Sindhu

13 Jan 2025 11:27 AM

Puma appoints PV Sindhu as brand ambassador

A teaser campaign which saw Puma rebranded as PVMA was rolled out ahead of the announcement. 

Media

Sameer Singh (left) and Praveen Someshwar

13 Jan 2025 11:14 AM

HT Media appoints Sameer Singh as CEO

Singh will succeed Praveen Someshwar who is currently serving as managing director and chief executive officer.

Campaigns

Zepto's 'Your 10 minute Pongal prep partner' campaign.

13 Jan 2025 11:02 AM

Zepto shines as the unsung hero of a family's cherished Pongal moments

The ad film highlights how the q-comm company takes care of all festival essentials.

Digital

Entries for the awards are open until 4 February 2025.

13 Jan 2025 10:52 AM

IAA and ad:tech launches 'Honours'

The awards will be held during ad:tech 2025 on 6 March.

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