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26 Feb 2026 1:12 PM
By geography, while most markets degrew, India witnessed growth by 3.8% in the year, with 8.6% growth in the fourth quarter.
26 Feb 2026 4:34 PM
The new identity has been developed in partnership with brand specialists Landor.
26 Feb 2026 11:14 AM
Cody Hazen, digital marketing director, Qualys, on evolving playbook, resilience messaging, India's role, and how AI and events build trust.
26 Feb 2026 10:27 AM
The author states how if brands aren't speaking the language of local jokes, they aren't a part of the conversation, and are noise instead.
26 Feb 2026 11:26 AM
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, and the decoding of eco-labels.
Marketing
26 Feb 2026 4:49 PM
Moves from The Marcom Avenue, where he was associate vice president.
26 Feb 2026 11:09 AM
Aims to connect education, skilling and employment in a single ecosystem.
Campaigns
26 Feb 2026 11:02 AM
The campaign to spotlight the brand's Vertis AI air conditioner range comprises three ad films.
Media
25 Feb 2026 4:23 PM
Moves from My FM (Dainik Bhaskar Group), where she was a radio jockey.
Digital
25 Feb 2026 11:52 AM
Account won following an exclusive pitch process.
25 Feb 2026 11:38 AM
Conceptualised by TBWA\ India and featuring actor Lakshya Lalwani, the campaign reframes the conventional big-family narrative of MPVs.
25 Feb 2026 11:19 AM
Moves from Bharat YEF, where he was founding visionary and chief belief officer.
Advertising
25 Feb 2026 10:34 AM
The author states how there is a particular fatigue that comes from being constantly addressed.
25 Feb 2026 9:19 AM
Its the fourth agency in its 'grid' after Talented, The New Thing, and Early Partners.
25 Feb 2026 2:24 AM
The deal is expected to be worth INR 1,000 crore.
26 Feb 2026 7:46 PM
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