Advertising

The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP. 

11 Dec 2024 1:55 PM

LG Ad Solutions renews global partnership with Magnite

This expanded capability will allow advertisers to reach audiences globally through an immersive and seamless ad format.

Marketing

Hershey had turned down a USD 23 billion bid from Mondelez in 2016

10 Dec 2024 11:14 AM

Mondelez 'exploring' opportunity to buy The Hershey Company

A Bloomberg report suggested that this is the second time the owner of Cadbury is looking to make the purchase.

Sports Marketing

Daniel Dsouza

10 Dec 2024 10:56 AM

Daniel Dsouza joins DreamSetGo as co-founder

Dsouza moves from SOTC, where he was president and country head for its leisure holidays portfolio.

Campaigns

Flipkart's 'Flipkart ki Open Box Delivery, Makes TV-Lena Worry Free' campaign.

10 Dec 2024 10:41 AM

Sumeet Vyas outsmarts a ghost with Flipkart

The ad film spotlights the e-commerce company's open-box delivery service.

Advertising

Mithila Saraf

10 Dec 2024 9:03 AM

Instant virality on social media has deprived us of quality and well-crafted work: Mithila Saraf

Famous Innovations' CEO shares the biggest development of 2024 along with one thing she's manifesting for 2025.

Media

India’s OTT market will grow at 14.9% CAGR, reaching INR 35,061 crore by 2028.

10 Dec 2024 9:02 AM

India's entertainment and media industry set to reach INR 3.65 lakh crore by 2028: Report

Indians spend 78% of their online time on E&M-related apps, cites PwC's Global Entertainment and Media Outlook 2024-28.

Marketing

92% of Indians are open to AI-driven personalised drink recommendations.

09 Dec 2024 3:51 PM

Vodka emerges as the top choice for gifting followed by scotch whisky and champagne: Report

Bacardi’s report also revealed that 54% of India wants to celebrate special moments over cocktails.

Advertising

82.5 Communications and Indian Craft Brewery

09 Dec 2024 3:09 PM

Indian Craft Brewery appoints 82.5 Communications for its launch

The agency will handle the creative duties for the launch of ICB across digital, radio, and out-of-home.

Digital

Picture Courtesy: Jeshoots from Pexels

09 Dec 2024 1:52 PM

Pure-play gamer base expected to reach 17.31 crore by the end of 2026: Report

Dentsu India and IWMBuzz Media's report revealed that 30.1% of the pure-play gamers make in-app purchases or play ad-based games.

Media

Love & Faith

09 Dec 2024 11:49 AM

How Love & Faith took a leap of faith into their creative endeavours

SPECIAL FEATURE: Love & Faith’s co-founders Milind and Rajul Dhaimade on their journey and building a creative sanctuary.

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