Advertising

The appointment follows recent work by Glassbox with Ageas Federal, as it continues to build its portfolio across brands including McDonald's, Tata Motors, JioThings and Star Health.

21 Apr 2026 12:02 PM

Gokul Agro assigns Glassbox for its integrated brand and growth duties

Partnership will cover Gokul Agro's consumer portfolio with an emphasis on clearer positioning and stronger storytelling.

Marketing

John Ternus (left) and Tim Cook

21 Apr 2026 11:11 AM

Apple names John Ternus as CEO, Tim Cook to step down after 15-year run

Veteran hardware chief to take over in September as Apple looks to sharpen product innovation and move beyond iPhone dependence.

Advertising

Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.

Media

Lalit Gangwar

21 Apr 2026 10:48 AM

Pocket FM elevates Lalit Gangwar

He was previously senior vice president - head of US and LATAM.

Advertising

The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break

The fan-focused global campaign, comprising an ad film, is developed by WPP Open X, led by Ogilvy New York.

Advertising

Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal

Her most recent full-time role was at Airtel, where she served as vice president – media until 2024.

Marketing

Pradipta Basu

20 Apr 2026 1:56 PM

Pradipta Basu joins Allied Blenders and Distillers

Basu moves from Radico Khaitan, where he was vice president – marketing and business development.

Campaigns

Uber Bike's musical campaign

20 Apr 2026 11:40 AM

Uber Bike flaunts its ‘pachisi' to beat traffic blues

Conceptualised by Talented, the campaign spotlights INR 25 rides through two rap musical films featuring artists Divine and Roll Rida.

Advertising

TRESemmé's campaign for its Leave-in conditioner.

20 Apr 2026 11:31 AM

Zeenat Aman channels 'Miranda Priestly', giving Apoorva Mukhija the TRESemmé fix

The campaign features an ad film inspired by The Devil Wears Prada, as its sequel releases in theatres on 1 May.

Advertising

From left: Andreas Krasser, Ellie Brocklehurst, Emmanuel Sabbagh, Peter Khoury, Melissa Daniels, and S Subramanyeswar

20 Apr 2026 11:14 AM

Omnicom Advertising Asia creates regional team to build 'tomorrow's relevance today'

The six-member team includes India's S Subramanyeswar.

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