Advertising

The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar

The account was won following a multi-agency pitch and will be serviced by the agency's Gurugram office.

Campaigns

Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

The campaign celebrates the idea that everyone starts somewhere.

Marketing

Pragya Bijalwann

11 Aug 2026 11:11 AM

Voltas elevates Pragya Bijalwann

She was previously CMO and head - marketing.

Advertising

TyresNmore X The Minimalist

11 Aug 2026 10:49 AM

The Minimalist secures digital mandate for TyresNmore

The agency will lead brand strategy, creative, social media and performance marketing for the brand.

Marketing

Ruchi Mishra

10 Aug 2026 12:26 PM

Innocean India appoints Ruchi Mishra

As vice president, Mishra will lead the agency's Bengaluru office and will be responsible for driving its South India business.

Marketing

Vinay Subramanyam

10 Aug 2026 12:01 PM

Vinay Subramanyam joins Mondelez International

He moves from Kellanova, where he was senior director - marketing.

Advertising

Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

Google emerged as the top advertiser, accounting for 16% of ad volumes, followed by Coca-Cola India, Amway, Jindal Steel and Policybazaar.

Advertising

The campaigns from last week that. had balanced and inclusive representation.

10 Aug 2026 11:19 AM

Voice-O-Meter: Small steps towards 'breaking the bias'

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Campaigns

Google Gemini's 'Dance Classes' campaign.

10 Aug 2026 10:55 AM

Shah Rukh Khan shows how Gemini Live can turn a hidden skill into an opportunity

The campaign comprises an ad film.

Advertising

Akshay Agrawal

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.

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