Advertising

Invesco Mutual Fund has rolled out #NayaRiwaaz, a campaign

04 Nov 2026 8:10 PM

Invesco Mutual Fund turns a Diwali ritual into a lesson in long-term investing

The campaign, developed with Analogue Studio, comprises a film that makes a case for starting early when it comes to investments.

Digital

The 2 November hearing follows the court's 27 October dismissal of Meta's application challenging its jurisdiction to hear the dispute.

04 Nov 2026 8:06 PM

Blink Digital challenges Meta's account disablement process in Bombay HC

Meta defended its action by citing alleged policy violations, while Blink argued it was not given specific reasons or an adequate opportunity to respond before its advertising accounts were disabled.

Digital

The launch comes as brands seek greater visibility into how AI platforms influence product discovery and purchase decisions.

04 Nov 2026 2:00 PM

OptimizeGEO launches platform to track brand visibility

The Integrated Demand Engine combines paid media insights, product-level shopping intelligence and AI agents, as brands look to understand how AI platforms influence consumer discovery and purchase decisions.

Marketing

Shruti Haasan

04 Nov 2026 1:36 PM

Shruti Haasan becomes the new face of The Singleton Social and Nicobar

The association coincides with the launch of the brands' festive gifting collection and a campaign featuring Haasan in an ad film rolled out on Instagram.

Sports

Ramakrishnan R and Ashok Lalla

04 Nov 2026 10:27 AM

Perspectives: The future of brands in sports - sponsorships or IPs?

Ashok Lalla and Ramakrishnan R debate about the future of sports sponsorships after McDonald's ended its partnership with FIFA.

Marketing

From left: Shubham Singhal, Khushi Kapoor and Tanishq Ambegaokar.

03 Nov 2026 9:35 PM

Khushi Kapoor joins nailinit as co-founder and chief creative officer

The actor has co-founded the Indian nail care brand with Shubham Singhal and Tanishq Ambegaokar, taking an active role in product development, vendor selection, campaigns and the creative direction.

Advertising

The deadline for submissions is 30 November 2026, with onboarding expected to begin in February 2027.

03 Nov 2026 4:41 PM

Oriflame India calls for agency pitches for digital transformation and brand activation

The Swedish beauty and wellbeing brand said the mandates will be evaluated on measurable business outcomes and return on investment.

Campaigns

Gucci's 'Gucci Gift' campaign.

03 Nov 2026 3:02 PM

All Gucci wants for Christmas is Mariah Carey

Directed by Harmony Korine, the holiday campaign features an ad film that spotlights the Italian fashion house's Butterfly collection.

Campaigns

The ‘Meet the Unstoppables' campaign.

03 Nov 2026 1:44 PM

Indian Women's League champions footballers kicking down barriers one goal at a time

Conceptualised by Sweat Media, the campaign comprises an ad film ahead of the league's 2026-27 season.

Advertising

Wipro Consumer Care X OML

03 Nov 2026 1:34 PM

Wipro Consumer Care appoints Only Much Louder for social media

OML's creator marketing agency, Hypothesis, will manage social media and influencer marketing for nine of its brands.

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