Marketing

Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

Becomes the first alcoholic beverages company in India to register a sonic trademark.

Advertising

Dalbir Singh continues his diary for Manifest.

20 Feb 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films learns the hard way that in cut-throat bidding, losing can cost the entire film.

Pharma and Healthcare

Amrish Chandan (left) and Anindya Banerjee

19 Feb 2026 10:23 PM

Medulla Communications appoints Anindya Banerjee

He will work in close collaboration with Amrish Chandan, who also serves as the executive creative director at the agency.

Advertising

Enormous X Bombay Shaving Company

19 Feb 2026 5:04 PM

Enormous bags creative mandate for Bombay Shaving Company

The mandate includes integrated creative duties across key categories for the brand to lead digital and campaign storytelling.

Media

As part of the expansion, the company has secured a Multi-Channel Network (MCN) licence and onboarded more than 350 channels into its syndication ecosystem.

19 Feb 2026 3:36 PM

Zee Entertainment scales syndication business with global partnerships

The new vertical-format, dubbed and audio adaptations aim to drive expanded monetisation across digital and international markets.

Digital

Tata Sons' N Chandrasekaran (left) and OpenAI's Sam Altman

19 Feb 2026 3:22 PM

Tata Group partners with OpenAI to accelerate AI Transformation in India and globally

The collaboration spans enterprise innovation, AI infrastructure, industry solutions, and social impact initiatives.

Media

The experience also extends to live sports, where users can conversationally access key moments, scores, and player highlights.

19 Feb 2026 3:09 PM

JioHotstar launches ChatGPT-powered conversational streaming experience in India

The partnership with OpenAI introduces multilingual voice and text discovery to transform how audiences explore content.

Digital

Team Invideo and GoBo Labs

18 Feb 2026 3:40 PM

Invideo acquires GoBO Labs

The move combines Invideo's technology with GoBo's AI-first filmmaking expertise to redefine the future of storytelling at scale.

Advertising

India is the ninth biggest market in terms of advertising revenue

18 Feb 2026 1:47 PM

Advertising to grow by 9.7% in 2026 in India: WPP Media report

Advertising revenue estimated to be at INR 2,01,891 crore in the year, with digital to contribute 68.1%.

Media

Varghese Chandy

18 Feb 2026 11:45 AM

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

As Malayala Manorama challenges print decline myths, Chandy on how advertisers misread the medium, and why Kerala defies national trends.

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