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24 Sep 2026 10:43 AM
The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.
24 Sep 2026 7:14 PM
The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.
24 Sep 2026 4:55 PM
Conceptualised in-house, the campaign comprises an ad film to spotlight its BareButter launch in the menswear category.
24 Sep 2026 2:49 PM
She moves from Nothing India, where she was interim marketing director (India CMO).
24 Sep 2026 11:20 AM
The campaign uses humour and celebrity banter to build a conversation around the strength of the brand's TMT bars.
Marketing
24 Sep 2026 2:37 PM
The association will come to life through a multi-platform campaign across television, digital and social media.
Digital
24 Sep 2026 2:15 PM
The initiative will support NGOs with digital, technology, AI, content and fundraising expertise, starting with Agro Rangers and Blue Cross Society of Pune.
24 Sep 2026 1:25 PM
The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.
The author argues that founder content has quietly shifted from building credibility to building an audience.
24 Sep 2026 11:16 AM
Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.
Sports
24 Sep 2026 10:29 AM
Releases promo for India's friendly football game versus Brazil.
Campaigns
24 Sep 2026 9:37 AM
Releases film for Pocket FM's AI-offering called Sherpa.
Media
23 Sep 2026 1:01 PM
The new Tamil GEC has rolled out a brand film and will launch on October 19 with Celebrity MasterChef Tamil and Tamil Idol.
Advertising
23 Sep 2026 12:59 PM
In good co is Aditya Birla New Age Hospitality Group's café brand.
23 Sep 2026 11:37 AM
From ‘100%' labels to questionable health claims, are brands leaning into an ‘innocent until pulled up' model? We find out.
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