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10 Sep 2026 10:39 AM
Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.
10 Sep 2026 11:37 AM
Conceptualised by Ogilvy, the campaign comprises an ad film.
10 Sep 2026 1:41 AM
Conceptualised by Talented in collaboration with Bang Bang Mediacorp, the campaign comprises two films.
10 Sep 2026 10:54 AM
The author explores how premium experiences are increasingly shaped by what matters most to consumers.
10 Sep 2026 11:27 AM
Also engages with Duolingo after the iPhone launches Duo, its first foldable phone.
Advertising
10 Sep 2026 10:47 AM
The afternoon will feature key findings and insights from the midline study, followed by a focused panel discussion.
Campaigns
10 Sep 2026 12:28 AM
The brand has rolled out a film for its melts Vitamin B12.
Media
09 Sep 2026 9:57 PM
He was the chief business officer and joined the company in 2023 as president, APAC.
Marketing
09 Sep 2026 4:55 PM
The company will collaborate with Devi across purpose-led marketing campaigns, accessibility programs, and inclusion initiatives.
09 Sep 2026 3:29 PM
The agency has assigned expanded responsibilities across growth, brand and design, production, AI, paid media and technology.
Digital
09 Sep 2026 1:37 PM
The personal AI agent is designed to handle tasks and pursue longer-term goals on behalf of users.
09 Sep 2026 11:25 AM
Ferrero India Subcontinent's marketing head discusses the brand's entry into the chocolate bar segment, their marketing strategy and more.
09 Sep 2026 11:13 AM
Menon, who was managing partner and creative head – west, had set up and led the agency's Mumbai operations.
09 Sep 2026 10:39 AM
Hora moves from Publicis while Ghag's last full-time stint was with Creativeland Asia.
Shortcut Shobiz India will be led by Farah Lauren Khan as VP, who will be based in Mumbai and report to Sameer Tobaccowala, CEO, Shobiz.
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