PR

Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

The account was won post a multi-agency pitch.  

Digital

Instagram said it plans to release weekly updates to the desktop app based on creator feedback.

06 Nov 2026 11:25 AM

Instagram brings Edits to desktop, giving creators more room to edit videos

The macOS version lets creators work on larger projects, fine-tune videos on a bigger screen and publish directly to Instagram, with 50 million people having used the app in just over a year.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

06 Nov 2026 11:10 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films illustrates the industry's client-based approach to Diwali gifting.

Campaigns

Skipper Pipes' campaign

06 Nov 2026 11:02 AM

Skipper Pipes turns seepage patches on walls into an unlikely geography lesson

Conceptualised by Dentsu Creative Isobar, the campaign uses humour to underline the importance of choosing the right pipes for homes.

Digital

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'

Singapore tops the list, while Malawi is at the bottom of it.

Marketing

For brands and marketers, the findings suggest that Gen Z's festive consumption is not necessarily driven by novelty or large-scale celebrations.

05 Nov 2026 2:58 PM

71% of Gen Z prefer traditional Diwali celebrations, finds Sanrio survey

A study of 1,203 respondents across five Indian cities finds that young consumers are retaining festive traditions while placing greater value on personal gifting, inclusivity and shared experiences.

Campaigns

Hershey's Kisses recent edition of its 'Giving Kisses Is Hard' campaign.

05 Nov 2026 1:13 PM

Hershey's Kisses adds a spark of romance to Diwali family chaos

Conceptualised by TBWA\Lintas, the campaign, comprising an AI ad film, builds on the brand's ‘Giving Kisses Is Hard' platform for the festive season.

Marketing

Gaurav Chugh

05 Nov 2026 11:03 AM

Gaurav Chugh moves on from Sun Pharma

In a stint spanning over 11 years, he last held the role of global communications lead.

Advertising

Team Mindshare

05 Nov 2026 9:13 AM

'Healthy push between our agencies will continue'

Amin Lakhani, president, client solutions, WPP Media South Asia, chats with us after Mindshare's win at the Emvies.

Advertising

This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed

Winners will be announced on 27 November in Kochi.

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