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16 Sep 2026 10:47 AM
We explored whether brands truly understand Gen Z's festive behaviour or are simply marketing to a stereotype.
16 Sep 2026 12:58 AM
Celebrating 25 years of the motorcycle, the brand has rolled out a sequel to its 2001 launch campaign.
16 Sep 2026 11:13 AM
The author makes a case for why clients and creatives need to reimagine traditional approval and idea cycles.
16 Sep 2026 11:18 AM
The campaign comprises a film that uses a neighbourhood talent show to bring the brand's ‘What To Do?' philosophy to life.
15 Sep 2026 5:10 PM
Returns to the Middle East after a stint as VML India's group CCO.
Campaigns
15 Sep 2026 11:38 AM
The campaign for boAt Crest AI, built with Google Cloud and powered by Gemini, showcases how AI can help cut through everyday noise.
15 Sep 2026 11:33 AM
Conceptualised by WillBe Done, the campaign comprises an ad film.
Marketing
15 Sep 2026 11:26 AM
We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.
Media
15 Sep 2026 11:10 AM
He moves from Bata India, where he was chief strategy and business development officer.
Advertising
15 Sep 2026 10:41 AM
IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Privé
15 Sep 2026 10:32 AM
Miraggio's founder and CEO on the brand's evolving design language and its ambition to build a more recognisable lifestyle brand for the Indian woman.
15 Sep 2026 8:26 AM
The author examines how changing campaign demands, creator ecosystems and evolving agency workloads are reshaping marketing partnerships.
15 Sep 2026 8:23 AM
Account won following a multi-agency pitch.
11 Sep 2026 6:28 PM
The initiative converts select spaces within Social outlets into creator studios, with a second phase planned across six more cities.
11 Sep 2026 5:23 PM
He moves from The Womb, where he was senior creative partner.
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