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04 Sep 2026 9:56 AM
Our series continues with TheSmallBigIdea's CEO and co-founder.
04 Sep 2026 11:26 AM
The ‘Vajood Rahe Maujood' campaign moves the conversation beyond memory loss, urging families to recognise the signs and act early.
04 Sep 2026 11:35 AM
The campaign comprises an ad film to spotlight its latest collection with Masaba.
04 Sep 2026 3:12 PM
The campaign is conceptualised and produced by Kulfi Collective.
04 Sep 2026 11:11 AM
The founder of Kiss Films asks why award-winning work and skin in the game still aren't enough to get films.
Marketing
04 Sep 2026 2:13 PM
Dravid will headline key category and festive campaigns for the brand through the year.
Digital
04 Sep 2026 10:06 AM
Moves from Autocar India, where he was national digital sales specialist.
Advertising
04 Sep 2026 10:02 AM
The author explains how one has always chased the faster, better tool, and AI is no different.
Campaigns
03 Sep 2026 11:53 PM
The brand has rolled out a film spotlighting its ‘Flexi Pro-7 seating.'
03 Sep 2026 6:33 PM
The largest declines were recorded by Maruti Suzuki, Titan, Amul, LG and Blue Star, as per the August 2026 reading of India Buying Intent index.
03 Sep 2026 4:38 PM
She moves from Generali Central Insurance, where she was associate vice president – head, brand and marketing communication.
03 Sep 2026 4:21 PM
To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection.
03 Sep 2026 2:41 PM
The appointment aims to strengthen brand affinity, product storytelling and engagement with India's music creator community, while positioning AlphaTheta as a preferred choice for DJs.
03 Sep 2026 1:41 PM
PepsiCo was working with Publicis in India since 2022.
03 Sep 2026 11:33 AM
Conceptualised by Thinkstr, the campaign comprises a film that taps into familiar Indianisms to make dealing with traffic challans feel simpler.
31 Jul 2026 8:05 PM
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