Marketing

Divya Pratap Mehta

13 Oct 2026 11:33 AM

Opinion: Managing brand value and trust in the AI age and escaping sameness

The author unpacks how brands can embrace AI without losing authenticity, trust and originality.

Campaigns

Google India's ‘Kaise Bolun' campaign

13 Oct 2026 12:43 AM

Google Search's AI Mode helps a young dreamer find his way forward

The campaign focuses on how Google Search's AI mode can be a helpful guide for navigating more complex, real-life decisions.

Campaigns

BGMI's ‘Soch Kum, Khel Maximum' campaign

13 Oct 2026 12:19 AM

BGMI makes a case for thinking twice about life, not playing

‘Soch Kum, Khel Maximum' is built on the insight that people often hesitate to try something because they worry about getting it right.

Marketing

Raghav Juyal for Asus India

12 Oct 2026 3:01 PM

Asus India names Raghav Juyal brand ambassador

Rolls out a campaign, 'Smooth Moves, Smoother Service', featuring Juyal.

Marketing

Kartik Kajaria (left) and Ranveer Singh

12 Oct 2026 1:42 PM

Gresbond signs Ranveer Singh as brand ambassador

The tile-fixing solutions brand will roll out its ‘Tile Expert Ka Tile Adhesive' campaign nationally from 16 October.

Advertising

Tania Sinha

12 Oct 2026 12:24 PM

CheilX appoints Tania Sinha

In her new role, Sinha will lead CheilX's Delhi office.

Advertising

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week. 

Sports

The tournament follows a six-a-side format, with six overs per innings.

12 Oct 2026 11:21 AM

FanCode secures exclusive digital rights for Hong Kong Sixes 2026

India will open its campaign against defending champions Pakistan on 30 October, with the tournament streaming live on FanCode in India.

Campaigns

Škoda Slavia Monte Carlo's  'Says It All' campaign

12 Oct 2026 11:15 AM

Škoda Slavia Monte Carlo lets the car do the talking

The 'Says It All' campaign uses absurd conversations to make the case that its car needs no introduction.

Advertising

Josy Paul

12 Oct 2026 9:14 AM

Omnicom elevates Josy Paul

Was chairperson and chief creative officer, BBDO India.

Subscribe

* indicates required