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08 Oct 2026 10:55 AM
We analyse Apple's launch of the Duo, how the internet trolled its price, and reactions from brands including Samsung, Duolingo, and Motorola.
08 Oct 2026 2:44 PM
Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' platform.
08 Oct 2026 1:39 PM
Social, search and retail media are expected to account for 66.4% of global ad spend in 2026, while AI creates new advertising channels and drives investment.
08 Oct 2026 10:57 AM
The author asserts that AI has not killed original content; it has made originality harder to fake.
06 Oct 2026 1:55 PM
The author writes about his experience in Vegas after winning Manifest's competition to be part of the Creative LIAisons.
Marketing
08 Oct 2026 10:42 AM
She was previously director - consumer experience.
07 Oct 2026 3:39 PM
The revived identity retains the Swiggy logo, while Dineout adopts a new lowercase ‘d' logo and mint colour across consumer touchpoints.
Campaigns
07 Oct 2026 3:08 PM
The anthem is penned by Prasoon Joshi and sung and composed by Shankar Mahadevan.
Sports
07 Oct 2026 1:20 PM
Every match of the 2026-27 season will stream live and free on YouTube, alongside television coverage on Sony Sports Network and streaming on Sony Liv.
07 Oct 2026 1:07 PM
The campaign comprises four ad films, with the first one now live featuring Sawant.
Media
07 Oct 2026 10:57 AM
The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.
Digital
07 Oct 2026 10:21 AM
The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same.
07 Oct 2026 10:16 AM
Sony Sports Network releases its promo for the upcoming India tour of New Zealand which coincides with the festive season.
06 Oct 2026 11:41 PM
Announces global leadership team including Alap Ghosh, CEO - India.
06 Oct 2026 9:34 PM
The UK-based commerce platform will manage Pee Safe's international growth, starting with the UK and expanding into European markets.
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