Subscribe
07 Jul 2026 10:50 AM
The author explains how the most expensive strategy is usually not having one.
SPECIAL FEATURE: We understand how the agency is building global healthcare creativity from India.
06 Jul 2026 11:42 AM
IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
06 Jul 2026 9:42 PM
Had spent 12 years with the agency between 2003 and 2015.
06 Jul 2026 5:04 PM
The campaign comprises an ad film conceptualised by StevePriya.
Campaigns
07 Jul 2026 11:22 AM
The campaign comprises an ad film directed by Ram Madhvani.
Media
He moves from Bank of America Merrill Lynch, where he was director - India investment banking and consumer internet.
Advertising
07 Jul 2026 10:44 AM
He was previously the CEO, France and Italy, and chairperson Havas Creative Network, Spain, Portugal and Germany.
Marketing
06 Jul 2026 2:39 PM
Kapoor's South Indian roots and pan-India popularity were key factors behind the association.
06 Jul 2026 11:53 AM
BTG will retain its founders and creative independence as it becomes the second creative agency to join WTF's venture ecosystem.
06 Jul 2026 11:28 AM
The campaign comprises an ad film for the brand's Gelato collection.
06 Jul 2026 11:06 AM
Sen had stints on both the brand and agency side in a career spanning close to three decades.
06 Jul 2026 10:51 AM
SPECIAL FEATURE: The agency operates with the mantra: Colourful. Competitive. Dangerous. And made to fly.
06 Jul 2026 9:53 AM
The author writes that while some of the greatest campaigns ever made were built around celebrities, they weren't hired to rescue the idea.
04 Jul 2026 2:30 PM
The founder of Kiss Films is back from Cannes and has trouble distinguishing between a 'real actor' and an 'AI actor'.
22 Jun 2026 6:02 PM
22 Jun 2026 5:14 PM
22 Jun 2026 5:00 PM
30 May 2026 1:25 PM
13 Apr 2026 11:03 AM
30 Mar 2026 10:50 AM
31 Jan 2026 6:59 PM
08 Dec 2025 10:27 AM
16 Nov 2025 3:19 PM
07 Nov 2025 11:06 AM
04 Jul 2026 2:25 PM
01 Jul 2026 10:53 PM
01 Jul 2026 11:32 AM
Subscribe
