Campaigns

mCaffeine's 'By the Blues' campaign.

06 Oct 2026 2:42 PM

Gopi Bhalla and Dharna Durga interrogate mCaffeine's Tarun Sharma over the ‘Goa-scented' lotion

The campaign comprises an ad film.

Marketing

Farhan Akhtar

06 Oct 2026 12:00 PM

Emporio Armani names Farhan Akhtar brand ambassador for watches in India

The actor features in the brand's latest campaign, which includes a new ad film.

Advertising

Giamaria Fernandes

06 Oct 2026 11:33 AM

Giamaria Fernandes joins Tilt Brand Solutions

She moves from Dentsu Webchutney, where she was national creative director - west.

Campaigns

Mia by Tanishq's 'Precious, every day' campaign

06 Oct 2026 11:09 AM

Mia by Tanishq and Aneet Padda put self-purchase at the heart of ‘Precious, Every Day'

Conceptualised by Famous Innovations, the latest film once again makes a case for choosing oneself, without waiting for a milestone.

Marketing

ICICI Prudential Life Insurance Company's new identity and tagline

05 Oct 2026 2:51 PM

ICICI Prudential Life Insurance rebrands as ICICI Life Insurance

The insurer has unveiled a new brand identity and the tagline ‘Har Kal Aasaan', positioning the change around simpler and more flexible life insurance.

PR

Swati Nathani

05 Oct 2026 2:13 PM

Swati Nathani takes charge as CEO of Team Pumpkin

The co-founder will lead the agency as it expands its integrated marketing, communications, technology and commerce capabilities.

Marketing

Karan Arora

05 Oct 2026 2:01 PM

Volvo Auto India appoints Karan Arora

He moves from Krisumi Corporation, where he was vice president - marketing.

Advertising

The winning entries

05 Oct 2026 2:01 PM

LIA 2026: Six more wins for India

Brand David wins silver, while TBWA\India Lintas and Ogilvy win three and two bronzes, respectively.

Digital

CreativeMUD x DDI's Golden Grain

05 Oct 2026 1:45 PM

Golden Grain assigns CreativeMUD for its social and digital duties

The agency will handle social media, content, digital communication and campaign initiatives for DDI's rice brand.

Marketing

Paul John Whisky's new brand identity and packaging design

05 Oct 2026 11:52 AM

Paul John Indian Single Malt unveils new brand identity

The refreshed packaging draws on Indian craftsmanship and Goa, with the new design rolling out across three core expressions.

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