Marketing

MS Dhoni

28 Jul 2026 2:41 PM

Malabar Gold & Diamonds names MS Dhoni as brand ambassador

Dhoni will front the jewellery retailer's ‘The Responsible Jeweller' campaign across television, digital, print, OOH and other media.

Advertising

The agency's Gurugram office will handle the account

28 Jul 2026 10:13 AM

Arena Media India wins Keo Karpin's media mandate

Manish Sharma, president, Arena Media, will lead the account, which was won post a multi-agency pitch.

Marketing

Kiran Shah

27 Jul 2026 9:08 PM

Go Zero cuts influencer marketing budget, shifts spend to in-house creators

Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI.

Advertising

Dentsu Creative Isobar and Canon

27 Jul 2026 1:31 PM

Canon India's ICB assigns its digital and e-commerce duties to Dentsu Creative Isobar

The account will be managed from the agency's Mumbai and Gurugram offices.

Advertising

Exo campaign

27 Jul 2026 11:39 AM

Voice-O-Meter: Exo breaks the bias by normalising shared household responsibilities

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Campaigns

Flipkart Minutes' 'Shaq Hatao Lava Uthao' campaign.

27 Jul 2026 11:16 AM

Kullu's quick-commerce purchase sparks a family investigation for Flipkart Minutes

The campaign comprises an ad film.

Marketing

Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

Campaigns

Berger Paints' Rang Bana Rahe campaign

27 Jul 2026 10:53 AM

Berger Paints goes beyond walls to celebrate the unfading human spirit

Conceptualised by Sideways, the campaign transforms the brand's colour protection promise into a cheery ode to resilience and optimism.

Sports

The insurer will partner the Indian contingent for the Commonwealth Para Games and Asian Para Games 2026.

24 Jul 2026 3:03 PM

SBI Life becomes principal partner of Indian contingent for 2026 para-sports season

Will focus on highlighting the journeys and preparation of Indian para-athletes as they compete at international sporting events.

Advertising

Pond's latest film for its Super Light Gel product

24 Jul 2026 2:41 PM

Pond's lets the boys in on its skincare secret, giving them a ‘Googly Woogly Woosh' glow-up

Conceptualised by Ogilvy, the campaign comprises an ad film.

Latest Stories

Kily was founded by former Flipkart and Affle executives Sankalp Mehrotra and Anurag Singh.

28 Jul 2026 4:04 PM

WPP Media partners with Kily, an agentic AI startup
MS Dhoni

28 Jul 2026 2:41 PM

Malabar Gold & Diamonds names MS Dhoni as brand ambassador
Users can connect their Spotify accounts through Snap Map, Sounds, friend profiles or Snapchat's Settings.

28 Jul 2026 10:39 AM

Snapchat adds Spotify listening activity to Snap Map with ‘Now Playing'
Giva campaign

28 Jul 2026 10:38 AM

Giva and Kriti Sanon extend the spirit of Raksha Bandhan to furry friends

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required
Havas Play and KPMG released a report to provide insights for evaluating investment opportunities in the women's sports ecosystem in India.

13 Apr 2026 11:03 AM

Manifest Play Awards and Summit: Picture Gallery
The panelists along with team Manifest at the event.

30 Mar 2026 10:50 AM

Images from Manifest's roundtable with UNFPA and Population First
The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
Giva and Kriti Sanon extend the spirit of Raksha Bandhan to furry friends

28 Jul 2026 10:38 AM

Giva and Kriti Sanon extend the spirit of Raksha Bandhan to furry friends
Kullu's quick-commerce purchase sparks a family investigation for Flipkart Minutes

27 Jul 2026 11:16 AM

Kullu's quick-commerce purchase sparks a family investigation for Flipkart Minutes
Berger Paints goes beyond walls to celebrate the unfading human spirit

27 Jul 2026 10:53 AM

Berger Paints goes beyond walls to celebrate the unfading human spirit
Samsung turns your wrist into a health companion

24 Jul 2026 11:24 AM

Samsung turns your wrist into a health companion
Sony Pictures India and KL Rahul team up for Spidey

23 Jul 2026 11:12 AM

Sony Pictures India and KL Rahul team up for Spidey
Woodward's Gripe Water uses a baby's inner voice to talk digestion

22 Jul 2026 2:43 PM

Woodward's Gripe Water uses a baby's inner voice to talk digestion