Campaigns

Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

The campaign features two films that build on the passion and debates music can spark.

Digital

The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X

The network will focus on career-linked learning and industry-aligned skills, expanding its programmes across data, technology, AI and marketing.

Marketing

From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.

Media

Picture courtesy - LinkedIn

22 Oct 2026 12:42 PM

Arun Varghese leaves WPP Media after a decade-long stint

Was national head - emerging tech and experiential marketing.

Sports

Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear. 

22 Oct 2026 12:00 PM

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

Replaces Skechers as the official kit partner of the franchise.

Advertising

Shagorika Heryani

22 Oct 2026 9:42 AM

Opinion: The tyranny of the frictionless age

The author unpacks the growing desire for hands-on experiences, shared passions, and real-world communities in an AI-driven world.

Marketing

'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.

Campaigns

Apple Music's  'Made by Sound' campaign

22 Oct 2026 12:03 AM

Apple Music lets sound do the talking for its new identity

Conceptualised by TBWA\Media Arts Lab, the campaign comprises an ad film.

Sports

Vipul Bandekar

21 Oct 2026 4:49 PM

Vipul Bandekar joins Z

Last full-time stint was with JioStar.

Digital

Tinder, Hinge and The League will share guidance on identifying scam tactics, verifying profiles and reporting cybercrime.

21 Oct 2026 3:34 PM

Match Group, Indian Cybercrime Coordination Centre launch initiative against romance scams in India

The campaign will run across Tinder, Hinge and The League's platforms and channels, with content developed in collaboration with I4C to reflect local risks.

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