Sports

Rajasthan Royals won the first edition of the IPL and RCB won the last edition

25 Mar 2026 11:05 AM

IPL teams RCB and Rajasthan Royals sold for a combined value in excess of INR 31,500 crore

Rajasthan Royals has been acquired by the Kal Somani group, while RCB has been bought by a consortium led by Aditya Birla Group.

Digital

Meesho launches Gen-AI powered conversational voice shopping assistant

25 Mar 2026 11:04 AM

Meesho launches 'India's first Gen-AI powered conversational voice shopping assistant'

'Vaani - Your Meesho Dost' is designed to bridge the offline gap by bringing conversational shopping into the digital experience.

Digital

SW Network aims to develop communication that goes beyond product messaging.

24 Mar 2026 2:28 PM

Lava Mobiles assigns its social media duties to SW Network

No multi-agency pitch was conducted for this account win.

Marketing

Tara Kapur

24 Mar 2026 11:36 AM

Tara Kapur elevated at Duolingo English Test

Steps into a global role from her current designation of market lead - India.

Advertising

Experience Commerce X FiatPe

24 Mar 2026 11:34 AM

Experience Commerce bags social media mandate for FiatPe

The account was won post a multi-agency pitch. 

Advertising

Kunal Roy (left) and Shekhar Khanna

24 Mar 2026 11:19 AM

Kunal Roy and Shekhar Khanna join VML India

These appointments reinforce the agency's focus on delivering growth-led, integrated solutions for clients across India.

Advertising

Built on Amazon's AI capabilities and first-party insights, the tools are designed to enhance creative output, streamline campaign workflows and deliver sharper audience targeting.

24 Mar 2026 11:15 AM

Amazon Ads launches agentic AI tools to transform ad creation and campaign management

The tools Creative Agent and Ads Agent offers speed, automation and intelligence, making high-quality creative and optimisation accessible.

Advertising

Rubeena Singh (left) and Hridaye A Nagpal

24 Mar 2026 10:27 AM

The AI Perplexity: To ad or not to ad

As brand integrations in the AI space and ad-fuelled chatbots become a reality, we decode whether advertising and AI can truly coexist.

Marketing

George Abbott

24 Mar 2026 9:56 AM

Oura bets on accuracy and privacy to thrive in the Indian market

George Abbott, head - international expansion, Oura, shares marketing plans for the ring, and why he believes it will succeed in India.

Campaigns

The Sleep Company campaign featuring MS Dhoni

24 Mar 2026 12:51 AM

The Sleep Company and MS Dhoni decode the strategy behind ‘number 8'

Conceptualised by StevePriya, the campaign turns the buzz around Dhoni's jersey number into a national movement for peaceful sleep.

Latest Stories

Rajasthan Royals won the first edition of the IPL and RCB won the last edition

25 Mar 2026 11:05 AM

IPL teams RCB and Rajasthan Royals sold for a combined value in excess of INR 31,500 crore
Meesho launches Gen-AI powered conversational voice shopping assistant

25 Mar 2026 11:04 AM

Meesho launches 'India's first Gen-AI powered conversational voice shopping assistant'
Amrita Pandey

25 Mar 2026 10:59 AM

'Streaming platforms have shifted focus from acquiring viewership to profitability'
Cleartrip's fourth edition of its #NationOnVacation campaign.

25 Mar 2026 10:46 AM

Cleartrip turns a childhood game ‘Chidhiya Udd' into a passport out of routine

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(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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The pickleball doubles finalists

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A creative showcasing all the award jurors with a montage honouring the legendary adman

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Cleartrip turns a childhood game ‘Chidhiya Udd' into a passport out of routine
Google and Shubhman Gill team up to show why one should always ask for more

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The Sleep Company and MS Dhoni decode the strategy behind ‘number 8'
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Hyundai Motor India puts young ambition in the driver's seat with Verna
GCPL reminds people that not every guest is welcome

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GCPL reminds people that not every guest is welcome