Digital

Moviesphere+ on Prime Video

04 Dec 2025 2:45 PM

Prime Video launches Moviesphere+

As an add-on subscription on Prime Video, Moviesphere+ brings Hollywood blockbusters and classic and new TV series in India.
The study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report

The study analysing passive mobile behaviour shows how identity, trust and verification are reshaping India's urban attention economy.
Amitabh Kant

27 Nov 2025 11:00 AM

Amitabh Kant joins upGrad's board as non-executive director

Niti Aayog's former CEO and the G20 Sherpa wants to 'create a complete pipeline of talent for job readiness and entrepreneurship'.
It works better for categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.

25 Nov 2025 10:32 AM

ChatGPT adds 'shopping research' feature

The service is available for free to all logged-in users.
AIAI will operate at the intersection of innovation, policy, and cultural preservation

24 Nov 2025 8:49 AM

Artificial Intelligence Association of India formed

The governing board of the body, with Sandeep Goyal as its national convenor, will soon be announced.
Rohan Mehta

24 Nov 2025 8:41 AM

Opinion: When seeing isn't believing

With reference to AI, the author states how one's eyes can't be trusted anymore and shares a five-point framework for the industry.
The deal is subject to the approval of regulators, as well as Semrush stockholders.

20 Nov 2025 11:08 AM

Adobe to acquire digital marketing platform Semrush for USD 1.9 billion

The deal, which is expected to close in 2026, will expand web analytics inside Adobe.
Mandeep Malhotra

20 Nov 2025 9:28 AM

Mandeep Malhotra's Srishti Media expands to Canada

Opens office in Vancouver to service North American clients.
Godfather Beer and Toaster

19 Nov 2025 5:55 PM

Godfather Beer assigns its social duties to Toaster

The partnership aligns with the agency's INSEA expansion, as it aims to scale its creative offerings and client portfolio across sectors.
Even with 93 percent of respondents watching videos daily for more than two hours on mobile phones, the ads they see barely register.

19 Nov 2025 10:38 AM

Digital video ads fail to stick: Only 1.5 brands recalled on average

A 3,000-person RK Swamy survey shows heavy video viewing but low brand impact, with only 11 brands crossing 3 percent recall.

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Lapis Bard X Sunny Side Up

04 Dec 2025 4:32 PM

Sunny Side Up secures creative mandate for Lapis Bard
Dream11 aims to live up to its mission to ‘make every match more exciting'

04 Dec 2025 3:53 PM

Dream11 aims to become 'second-screen sports entertainment platform'
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Moviesphere+ on Prime Video

04 Dec 2025 2:45 PM

Prime Video launches Moviesphere+

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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