Digital

ygthr. X Safe Space Studios X Nilkamal Homes

01 Apr 2026 4:19 PM

Nilkamal Homes launches Safe Space Studios

Conceptualised in partnership with tgthr., the initiative transforms the retail stores into dedicated content creation spaces for creators.
Rohan Mehta

01 Apr 2026 1:29 PM

Rohan Mehta officially takes on chief transformation officer role at Omnicom Advertising India

Mehta founded Kinnect in 2011, which was acquired by IPG in 2021.
Meesho launches Gen-AI powered conversational voice shopping assistant

25 Mar 2026 11:04 AM

Meesho launches 'India's first Gen-AI powered conversational voice shopping assistant'

'Vaani - Your Meesho Dost' is designed to bridge the offline gap by bringing conversational shopping into the digital experience.
SW Network aims to develop communication that goes beyond product messaging.

24 Mar 2026 2:28 PM

Lava Mobiles assigns its social media duties to SW Network

No multi-agency pitch was conducted for this account win.
From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit. 
Whoppl was launched by Ramya Ramachandran in 2019

18 Mar 2026 12:09 PM

Think9 acquires Whoppl, launches Nova9 

Nova9 is positioned as a next-generation cultural intelligence and storytelling engine.
Winners from the second edition of ad:tech

18 Mar 2026 10:51 AM

ad:tech Honours Awards: Winners announced

Laqshya Media and Mobavenue Media each won two Golds. Glad U Came, Paytm Ads, Publicis, Rediffusion, and VaynerMedia also won a Gold each.
Bajaj Electricals

17 Mar 2026 2:57 PM

Bajaj Electricals acquires brand rights for Morphy Richards

The deal valued at INR 141.4 crores transfers the IP and brand rights of Morphy Richards India and select South Asian markets.
David Shing

17 Mar 2026 1:20 PM

ad:tech 2026: Adapt or get automated: David Shing's blunt take on the future of creativity

At the summit, Shingy's digital prophet unpacks why creativity, courage and human connection will define the AI era.
Jamie Jouning

17 Mar 2026 12:35 PM

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

The Economist's global head - advertising talks about how AI, geopolitics, and consumer shifts are redefining marketing at the summit.

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