Digital

Will scale influencer-driven strategies across platforms, industries, and audience segments.

26 Feb 2025 4:09 PM

Social Panga launches The Viral Union

Led by Sudarshan Kailash, the vertical aims to redefine influencer-driven brand storytelling.
Ritu Sharda

25 Feb 2025 3:33 PM

Ritu Sharda moves to Pravis

She was previously with Ogilvy as its chief creative officer. 
NP Digital India will also work towards optimising content distribution, enhancing audience engagement, and improving discoverability across digital channels.

24 Feb 2025 2:11 PM

Kotak Securities assigns its content marketing duties to NP Digital India

The agency aims to boost Kotak Securities' content reach and search visibility through off-site marketing.
Will also scrutinise real-money gaming (RMG) advertisements that potentially violate ASCI’s advertising code.

18 Feb 2025 1:32 PM

ASCI and the online gaming industry unite to protect consumers against offshore betting ads

Signed an MoU with three gaming federations to tackle these challenges.
Experience Commerce X Invecto logos

18 Feb 2025 1:24 PM

Invecto Technologies appoints Experience Commerce for social media

Through this collaboration, the agency aims to elevate Invecto’s digital presence, brand recognition, and industry leadership.
From left to right: Niraj Ruparel, Prajakta Rathe, Taylor Donaldson and Diya Rekhi.

13 Feb 2025 10:34 AM

We need creatives who craft sticky stories, maximise media ROI, and harness immersive tech: Experts

The panel at Snap Inc’s India AR Day 2025 explored whether brands are willing to put their money where AI is.
Photo by Jukka Aalho on Unsplash

13 Feb 2025 9:40 AM

Global ad spend on podcasts to grow by 7.9% in 2025: Warc 

The report stated that while ad spends will exceed USD 5 billion globally, the growth rate has fallen from 13.2% in 2024.
Shrenik Gandhi

13 Feb 2025 9:26 AM

Love letters to the A&M industry (part seven)

Here is what Shrenik Gandhi, co-founder and CEO, White Rivers Media loves most about the digital advertising industry.
Samir Asher

11 Feb 2025 9:10 AM

Love letters to the A&M industry (part five)

Here is what Samir Asher, founder and COO, Tonic Worldwide loves most about the digital advertising industry.
The deal should be completed in 30-60 days.

10 Feb 2025 11:56 PM

Veefin Group acquires 49% stake in White Rivers Media

The agency becomes the eleventh company added to Veefin Group.

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Ohriginal aims to help organisations unlock the true potential of their culture through a blend of diagnostics, such as storytelling, leadership coaching, and cultural immersion. 

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