MMTC-PAMP, an LBMA-accredited Gold & Silver refiner, has announced the appointment of Gaurav Gupta as head - digital business.

In his new role, Gupta will lead the growth of MMTC-PAMP's digital business and will be responsible for spearheading the vertical's overall Digital strategy. In addition, he will be looking after business P&L and digital partnerships to further strengthen the company's leadership in India's precious metals industry. 

Gupta will be reporting to Samit Guha, managing director and chief executive officer, MMTC-PAMP.

He moves from Paytm Money, where he was vice president – growth. 

Guha said, “We are delighted to welcome Gaurav as the head - digital business at MMTC-PAMP. Digital continues to be a strategic growth priority for the organisation, and Gaurav's appointment is a crucial step in our journey to build a trusted, transparent and technology-driven precious metals ecosystem. We are confident that this association will accelerate our digital ambitions and create long-term value for the business." 

Gupta added, “MMTC-PAMP is one of India’s most trusted names in precious metals, built on a legacy of purity, transparency, and global standards. I am excited to join the organisation at a time when digital adoption is reshaping how consumers engage with gold and silver. I look forward to working closely with the team to enhance customer experiences, expand offerings, and make precious metals more accessible and secure for consumers in India.”

In a career spanning over 17 years, he has also worked with Zomato, Snapdeal, and Cognizant Technology Solutions, among others.