Social Panga has bagged the digital account win for DeVANS Modern Breweries, where it will lead the social media strategy and digital storytelling for Six Fields Beer, Godfather Beer, and a newly launched gin brand – Gingalalahu.

As part of the mandate, Social Panga will drive content strategy, campaign development, and always-on digital engagement for each of the three brands. 

The focus will be on crafting distinct brand worlds balancing the legacy of Godfather and Six Fields with the fresh energy of the new gin Gingalalahu, to build stronger cultural relevance across audiences.

The account was won post a multi-agency pitch and will be managed by the agency's Delhi office.

Himanshu Arora, co-founder, Social Panga, said, "Stepping into the alco-bev category with brands like Six Fields, Godfather, and an exciting new gin, Gingalalahu in the mix is a great milestone for us. Each brand brings a unique voice and audience, and we see immense potential in shaping narratives that are culturally sharp, engaging, and built for today's digital-first consumer."

Monalisa Mandal, senior vice president - marketing, DeVANS Modern Breweries, added, “At DeVANS, we were looking for partners who think like builders. Social Panga demonstrated a clear grasp of where digital culture is headed and how our brands can lead within it. That’s what earned them the mandate across Godfather, Six Fields, and Gingalalahu.”