Team Pumpkin has been appointed as the social media agency for AlphaTheta in India, formerly known as Pioneer DJ, a company that deals with DJ equipment and professional audio technology.

The mandate includes developing and executing the brand's social media strategy to strengthen its digital presence and deepen engagement with India's growing community of DJs, music creators, and electronic music enthusiasts.

The agency will also handle the company's social media strategy, content creation, community engagement, and always-on digital communication across platforms. The objective is to build stronger brand affinity, amplify product storytelling, engage with India's music creator community, and further establish AlphaTheta as the preferred choice for aspiring and professional DJs alike.

Schelicia Caszo, head - marketing, Alphatec Audio Video, the sole distributors of AlphaTheta in India, said, "India's music culture is evolving at an incredible pace, with DJs, producers, and creators shaping a vibrant new generation of talent. As we continue to strengthen our presence in the market, we wanted a digital partner who understands both culture and community. We are excited to collaborate with Team Pumpkin to build meaningful conversations, engage our audiences, and further strengthen AlphaTheta's digital footprint in India."

Devasis Barkataki, managing director, Alphatec Audio Video, added, "AlphaTheta has always been committed to empowering creators through innovation and world-class technology. Our partnership with Team Pumpkin is an important step towards building stronger digital connections with India's growing community of music professionals and enthusiasts, while expanding the reach of our brands across the country."

Swati Nathani, co-founder, Team Pumpkin, said, "AlphaTheta represents innovation, creativity, and the future of music performance. We are thrilled to partner with a brand that has such a strong global legacy and passionate community. Our focus will be on creating culturally relevant content, building deeper engagement with creators, and delivering a social-first strategy that resonates with India's dynamic music ecosystem."