Digital

SocialTweebs and AfterMath Ventures

20 Aug 2025 10:01 AM

SocialTweebs partners with AfterMath Ventures

Together, they aim to scale the gaming creator economy with precision, performance, and community-driven storytelling.
Tonic Worldwide X PCPL

18 Aug 2025 10:44 AM

Tonic Worldwide bags digital marketing mandate for PCPL

The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office. 
Nitin Kediyal (left) and Rohit Shukla

18 Aug 2025 10:30 AM

Nitin Kediyal and Rohit Shukla join Dept

Kediyal moves from Corra, while Shukla was with Venticurl.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.
Aparna Mukherjee

14 Aug 2025 9:33 AM

Opinion: Search is dead - the internet is quietly being flattened

The author discusses how search has stopped feeling like a conversation and started feeling like a customer service form.
Perplexity was founded in 2022 by Aravind Srinivas.

13 Aug 2025 9:16 AM

Perplexity makes bid for Google Chrome

The AI company founded by Aravind Srinivas has bid USD 34.5 billion for the internet browser.
Rohit Salian

11 Aug 2025 1:48 PM

FTA Global appoints Rohit Salian

He moves from NP Digital, where he was associate vice president. 
Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.
Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes

06 Aug 2025 11:52 AM

^a t o m launches an AI-power creative engine

Called Aura, the unit aims to combat lower funnel content fatigue.
Hisense X AGL

01 Aug 2025 3:47 PM

Hisense India assigns digital marketing to AdGlobal360

As part of the mandate, the agency will lead the brands' digital charter across social media management, performance-driven media campaigns.

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Google Pixel's 'It's Pixel, actually' campaign

25 Nov 2025 11:04 AM

Google Pixel brings back 'Love actually'

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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