Digital

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.
Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes

06 Aug 2025 11:52 AM

^a t o m launches an AI-power creative engine

Called Aura, the unit aims to combat lower funnel content fatigue.
Hisense X AGL

01 Aug 2025 3:47 PM

Hisense India assigns digital marketing to AdGlobal360

As part of the mandate, the agency will lead the brands' digital charter across social media management, performance-driven media campaigns.
BigTrunk X Soframycin

31 Jul 2025 3:35 PM

Soframycin assigns digital marketing to BigTrunk

With this collaboration, the brand makes its debut into the digital space aiming to amplify its presence across India.
Mandeep Malhotra

31 Jul 2025 9:10 AM

Mandeep Malhotra joins NeuGenM.Ai

Will continue as business head at Tonic Worldwide.
From left: Gaurav Natekar, Arati Ponnappa Natekar, Shiv Sethuraman, and Raj Kamble

22 Jul 2025 9:36 AM

World Pickleball League appoints Famous Innovations

The agency will handle the league's creative.
Meta AI's 'imagine me' feature finally hits Indian shores after it was rolled out in the US last year

17 Jul 2025 5:35 PM

Meta AI rolls out ‘Imagine Me' feature in India

The new feature lets users generate images using their own text prompts on Instagram, Messenger, and WhatsApp chats.
Senthil Kumar Hariram

17 Jul 2025 10:41 AM

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.
Jaishree Agrawal

11 Jul 2025 3:12 PM

Consumr.ai appoints Jaishree Agrawal

Will lead commercial strategy and client partnerships, enabling brands to leverage AI-powered insights for sharper, faster decision-making.
In a separate development, the ED has also taken action against a betting platform, Probo.

10 Jul 2025 5:07 PM

ED probes celebrity promotions in illegal betting case after INR 3 crore loss claim

Promotions masked as entertainment draw police complaints and public backlash; 29 actors, TV personalities, and influencers face scrutiny.

Latest Stories

Burson and Mirae Asset Sharekhan

18 Nov 2025 3:31 PM

Mirae Asset Sharekhan assigns its strategic communications duties to Burson
Anirban Chaudhuri

18 Nov 2025 1:20 PM

Anirban Chaudhuri joins Hashtag Orange
Qatar Airways has now opened a public vote on the two ads, with the winning creator set to be announced on 23 November.

18 Nov 2025 12:59 PM

Qatar Airways turns into a flying studio, pushes Wi-Fi offering by creating two ads in one flight
Priyanka Raonka

18 Nov 2025 12:19 PM

Priyanka Raonka moves on from Boehringer Ingelheim

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The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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