Cruise Money has announced the appointment of Vikrant Mudaliar as its co-founder.

In this role, he will be responsible for building an AI money companion designed to bring financial superintelligence to everyday investors. Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV to accelerate product, brand, and business growth.

He moves from Dream Sports where he was serving as chief marketing officer.

Mudaliar said, "I've spent more than two decades getting people to engage with categories they found complicated or intimidating, and to change how they behave inside them. Money is the biggest version of that problem in this country. Even if
earning well or investing regularly, Indians can still be quietly unsure whether any of it is actually working. I have been working with Vinay and Ganesh on Cruise and what has excited me is the chance to use AI and intelligent thinking around your real financial life. Making money matters genuinely simpler, more transparent and more aligned to the life someone actually wants is a harder problem than it looks. Most apps in this space ultimately want to hold your money or sell you something. Cruise wants neither. It works with what you already have, wherever you already have it, and earns nothing from what you choose — which fundamentally changes what it's willing to tell you. So we are trying to give people financial superintelligence for the life they are building – day by day, decision by decision."

Bharathwaj said, "When Vikrant came on board as co-founder, we both agreed that India still needs a money app people actually want to open — not another utility you use once and close. Globally, the most loved consumer money brands became part of people's daily lives rather than sitting in a folder. Vikrant has built brands from zero, created new categories and scaled businesses across consumer, media and technology. With Vikrant on board, we're confident of building Cruise into a brand that can genuinely change how people think about money and investing."

In the past, Mudaliar has worked with Yatra, Lenskart, and Tata Sky, among others.