Digital

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11 Apr 2025 10:44 AM

Zara retains top spot as most searched fashion brand in India despite 8% dip: Report

The report delves into key search behaviours, category trends, and brand performance related to women’s trending fashion in India.
Siddharth Devnani

10 Apr 2025 10:46 AM

SoCheers elevates Siddharth Devnani

Devnani was the co-founder and director. 
The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influencer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.
Watcho’s diverse content library will be deeply integrated into Cloud TV OS, making it available across 200 plus TV brands.

20 Mar 2025 4:10 PM

Dish TV Watcho partners with Cloud Walker

This collaboration ensures a seamless viewing experience, offering effortless access to Watcho’s catalogue.
The agency will combine branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions.

20 Mar 2025 10:59 AM

Liqvd Asia acquires AdLift

The combined entity aims to enhance client engagement, optimise ad spends, and set new industry benchmarks for performance marketing.
Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.
The agency’s Bengaluru wing will be responsible for this account win. 

19 Mar 2025 12:09 PM

LivWell assigns its digital duties to Grapes Worldwide 

No multi-agency pitch was conducted for this account win.
CleverTap’s MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise.

18 Mar 2025 1:55 PM

Deloitte partners with CleverTap

Aims to enhance customer interactions with AI-driven analytics, real-time insights and omnichannel engagement through this alliance.
From left: Shray Chawla, Akshit VS and Angira Lahiri

18 Mar 2025 1:27 PM

MagicCircle Communications launches Restless

The new content division will be led by Shray Chawla, Akshit VS and Angira Lahiri.

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