Digital

Even with 93 percent of respondents watching videos daily for more than two hours on mobile phones, the ads they see barely register.

19 Nov 2025 10:38 AM

Digital video ads fail to stick: Only 1.5 brands recalled on average

A 3,000-person RK Swamy survey shows heavy video viewing but low brand impact, with only 11 brands crossing 3 percent recall.

Qatar Airways has now opened a public vote on the two ads, with the winning creator set to be announced on 23 November.

18 Nov 2025 12:59 PM

Qatar Airways turns into a flying studio, pushes wi-fi offering by creating two ads in one flight

A mid-air creative sprint powered by Starlink, Google AI and Nano Banana, aimed to showcase what real-time production can look like.

18 Nov 2025 10:09 AM

Opinion: Work doesn't have to feel like work - your UX just hasn't caught up to the future yet

The author explains how user experience is evolving from visual to contextual, and static to conversational.

17 Nov 2025 3:11 PM

Spotify appoints Tanmaya Trivedi

Joins as director - sales, Spotify.

17 Nov 2025 10:47 AM

Shah Rukh Khan tops McAfee's 'most dangerous celebrities' list

The list showcases how cybercriminals are using the names and likenesses of famous personalities to scam people.

From left: Anuj Nevatia, Vasuki Punj, Kartikeya Prakash, Dhvanil Sheth and Himanshu Adlakha

13 Nov 2025 8:41 AM

'Underestimated the importance of IPs and design protection'

A panel at FICCI Young Leaders Summit 2025 delved into the legal, operational, and structural frameworks shaping entrepreneurial journeys.

From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'

A panel at FICCI Young Leaders Summit 2025 discussed the role of AI in transforming leadership.

10 Nov 2025 4:06 PM

Mollie Spilman joins Teads

Spilman's last full-time stint was with Oracle Advertising, where she was chief revenue officer.

10 Nov 2025 11:17 AM

ReBid launches AI creative studio

Appoints Digitas' Arnab Karmakar as head, creative AI.

The masterclass broke down how programmatic technology is reshaping how brands plan, buy, and measure digital campaigns, replacing ambiguity and overspending with data-driven precision and accountability.

10 Nov 2025 10:59 AM

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

At The Trade Desk's programmatic masterclass, its MD urged marketers to move beyond walled gardens and adopt transparency with data.

Latest Stories

Growth of instant delivery is strongest outside major metros, where adoption is rising at 8% to 9% annually.

05 Dec 2025 7:09 PM

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta

Under the terms of the agreement, WBD shareholders will receive USD 23.25 in cash and USD 4.50 in Netflix stock per share, with the stock component subject to a collar based on Netflix's share price at closing.

05 Dec 2025 7:06 PM

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off

05 Dec 2025 10:47 AM

Deepstory rolls out a a short-video platform in India

05 Dec 2025 10:30 AM

Digital

Digital video ads fail to stick: Only 1.5 brands recalled on average

Qatar Airways turns into a flying studio, pushes wi-fi offering by creating two ads in one flight

Opinion: Work doesn't have to feel like work - your UX just hasn't caught up to the future yet

Spotify appoints Tanmaya Trivedi

Shah Rukh Khan tops McAfee's 'most dangerous celebrities' list

'Underestimated the importance of IPs and design protection'

'Learning will happen faster than any training programs if AI is given to the users'

Mollie Spilman joins Teads

ReBid launches AI creative studio

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

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Latest Stories

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off

Deepstory rolls out a a short-video platform in India

Centrick-Manifest print competition: December brief revealed

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Digital

Digital video ads fail to stick: Only 1.5 brands recalled on average

Qatar Airways turns into a flying studio, pushes wi-fi offering by creating two ads in one flight

Opinion: Work doesn't have to feel like work - your UX just hasn't caught up to the future yet

Spotify appoints Tanmaya Trivedi

Shah Rukh Khan tops McAfee's 'most dangerous celebrities' list

'Underestimated the importance of IPs and design protection'

'Learning will happen faster than any training programs if AI is given to the users'

Mollie Spilman joins Teads

ReBid launches AI creative studio

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

Follow us

Latest Stories

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off

Deepstory rolls out a a short-video platform in India

Centrick-Manifest print competition: December brief revealed

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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