Digital

3 in 5 Gen Z users say AR keeps their attention longer than regular posts cites the report.

07 Apr 2026 3:15 PM

92% of Indian consumers believe AR will transform how they shop, learn, or connect online: Report

Snap Inc. and Kantar's study finds AR driving higher attention, stronger brand impact, and influences Gen Z purchase decisions in India.
Adam Goodman

07 Apr 2026 11:35 AM

India is leading in AI experimentation, now comes the hard part - scaling results: Adam Goodman

Microsoft Advertising APAC's director, AI in advertising, on why AI must move from siloed experiments to integrated systems.
Sandip Chintawar

07 Apr 2026 11:18 AM

Opinion: How autonomous systems are replacing workflows with intelligent decision making

The author explores how AI agents can make autonomous, real-time decisions that accelerate revenue and redefine customer engagement.
ygthr. X Safe Space Studios X Nilkamal Homes

01 Apr 2026 4:19 PM

Nilkamal Homes launches Safe Space Studios

Conceptualised in partnership with tgthr., the initiative transforms the retail stores into dedicated content creation spaces for creators.
Rohan Mehta

01 Apr 2026 1:29 PM

Rohan Mehta officially takes on chief transformation officer role at Omnicom Advertising India

Mehta founded Kinnect in 2011, which was acquired by IPG in 2021.
Meesho launches Gen-AI powered conversational voice shopping assistant

25 Mar 2026 11:04 AM

Meesho launches 'India's first Gen-AI powered conversational voice shopping assistant'

'Vaani - Your Meesho Dost' is designed to bridge the offline gap by bringing conversational shopping into the digital experience.
SW Network aims to develop communication that goes beyond product messaging.

24 Mar 2026 2:28 PM

Lava Mobiles assigns its social media duties to SW Network

No multi-agency pitch was conducted for this account win.
From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit. 
Whoppl was launched by Ramya Ramachandran in 2019

18 Mar 2026 12:09 PM

Think9 acquires Whoppl, launches Nova9 

Nova9 is positioned as a next-generation cultural intelligence and storytelling engine.
Winners from the second edition of ad:tech

18 Mar 2026 10:51 AM

ad:tech Honours Awards: Winners announced

Laqshya Media and Mobavenue Media each won two Golds. Glad U Came, Paytm Ads, Publicis, Rediffusion, and VaynerMedia also won a Gold each.

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Has influencer marketing proven enduring value?

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The tag does not lecture or warn. It simply exists in a space that is already private.

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Godrej Industries' new identity resembles that of an independent Australian agency

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