Digital

It works better for categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.

25 Nov 2025 10:32 AM

ChatGPT adds 'shopping research' feature

The service is available for free to all logged-in users.
AIAI will operate at the intersection of innovation, policy, and cultural preservation

24 Nov 2025 8:49 AM

Artificial Intelligence Association of India formed

The governing board of the body, with Sandeep Goyal as its national convenor, will soon be announced.
Rohan Mehta

24 Nov 2025 8:41 AM

Opinion: When seeing isn't believing

With reference to AI, the author states how one's eyes can't be trusted anymore and shares a five-point framework for the industry.
The deal is subject to the approval of regulators, as well as Semrush stockholders.

20 Nov 2025 11:08 AM

Adobe to acquire digital marketing platform Semrush for USD 1.9 billion

The deal, which is expected to close in 2026, will expand web analytics inside Adobe.
Mandeep Malhotra

20 Nov 2025 9:28 AM

Mandeep Malhotra's Srishti Media expands to Canada

Opens office in Vancouver to service North American clients.
Godfather Beer and Toaster

19 Nov 2025 5:55 PM

Godfather Beer assigns its social duties to Toaster

The partnership aligns with the agency's INSEA expansion, as it aims to scale its creative offerings and client portfolio across sectors.
Even with 93 percent of respondents watching videos daily for more than two hours on mobile phones, the ads they see barely register.

19 Nov 2025 10:38 AM

Digital video ads fail to stick: Only 1.5 brands recalled on average

A 3,000-person RK Swamy survey shows heavy video viewing but low brand impact, with only 11 brands crossing 3 percent recall.
Qatar Airways has now opened a public vote on the two ads, with the winning creator set to be announced on 23 November.

18 Nov 2025 12:59 PM

Qatar Airways turns into a flying studio, pushes wi-fi offering by creating two ads in one flight

A mid-air creative sprint powered by Starlink, Google AI and Nano Banana, aimed to showcase what real-time production can look like.
Siddhesh Pednekar

18 Nov 2025 10:09 AM

Opinion: Work doesn't have to feel like work - your UX just hasn't caught up to the future yet

The author explains how user experience is evolving from visual to contextual, and static to conversational.
Tanmaya Trivedi

17 Nov 2025 3:11 PM

Spotify appoints Tanmaya Trivedi

Joins as director - sales, Spotify. 

Latest Stories

HS Chung

25 Nov 2025 1:52 PM

Burson names Hs Chung APAC CEO
Nikhil Sachdev

25 Nov 2025 11:16 AM

Sports has an emotional attachment for a lot of people: Nikhil Sachdev
Adyasha Roy Tomar

25 Nov 2025 11:05 AM

Adyasha's blog: The rebrand of rebellion
Google Pixel's 'It's Pixel, actually' campaign

25 Nov 2025 11:04 AM

Google Pixel brings back 'Love actually'

Most Read

The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Subscribe

* indicates required