Actor Robert Downey Jr. has joined Specs as chief customer experience officer (CCEO), taking on a role focused on demonstrating how the company's augmented reality (AR) glasses can be used across work, entertainment and other everyday activities.

Specs is developing a computer integrated into a pair of see-through AR glasses, allowing users to interact with digital experiences through hand gestures and voice commands.

Downey Jr. will work with teams across the company on new capabilities, Lens experiences, original content, hardware and in-person experiences. The collaboration will also explore potential applications of AR in areas including entertainment, education, medicine, engineering and manufacturing.

His first project in the role is a series of original episodes demonstrating the glasses in different settings, including workspace improvements, golf, entertainment and art.

Six ad films from the series have been rolled out on YouTube, while two are featured on Instagram.

The episodes are also available on the Specs website, with more content planned.

The series demonstrates how the technology can be applied to practical activities while introducing audiences to the glasses through entertainment-led content.

The partnership made its broadcast debut during the New York Knicks versus Philadelphia 76ers season tip-off game. An episode from the series is also scheduled to air during Game 1 of the World Series on 23 October.

Evan Spiegel, co-founder and CEO, Snap Inc., said, "We're incredibly excited to welcome Robert Downey Jr. to Specs to help shape the future of augmented reality. Robert has been imagining what this technology could become for nearly twenty years, and it's an honour to work with him to bring that vision to life.”

Downey Jr. added, “Trying is believing. Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on Specs within 40 seconds. The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development. In short, it delivers on the promise of AR glasses made by a certain techno-optimist superhero I portrayed. Life imitates art-imitates life! I’ve never experienced the confident, warm and creatively inviting atmosphere that Evan has cultivated at Specs anywhere else in the tech sector. Wait, you’ll see what we create for you to enjoy.”