Dentsu has officially launched its Sports & Entertainment network in India, marking a bold step in the company’s global expansion and reaffirming its belief in the power of culture to drive brand connection at scale.

Yosuke Murai will lead the India practice as Head of dentsu Sports & Entertainment.

Murai will combine dentsu’s global expertise with India’s dynamic cultural landscape to craft experiences that resonate deeply with audiences while driving tangible business outcomes.

The practice aims to harness India’s cultural depth and energy to create experiences that inspire audiences, elevate creators, and deliver measurable business impact.

Yoshinobu Ise, Global Head of dentsu Sports & Entertainment, said, “The launch of dentsu Sports & Entertainment in India opens a new chapter for connecting people, ideas, and communities at scale. We will create experiences that inspire fans, elevate creators, and empower brands to engage meaningfully with audiences across sports, entertainment, and content, while offering business opportunities in the fast-growing market to our partners such as IP rights owners. This initiative brings global expertise that dentsu has developed over decades to India’s vibrant landscape, shaping moments that matter and driving lasting impact.”

Murai added, “India is one of the world’s most exciting frontiers for sports, entertainment, and culture. A middle class nearing a billion, rising disposable incomes, and a young population have created an unparalleled appetite for live experiences. Here, passion drives business impact. Whether esports, live entertainment, or the booming creator economy, brands have an opportunity to shape culture and unlock growth. Our mission is to harness dentsu’s global IP and expertise - including the deep content business knowledge and networks built over decades by dentsu Japan - alongside Bharat’s cultural depth, to create experiences that inspire the world.”

Harsha Razdan, CEO, South Asia, dentsu, said, “Culture is the thread that stitches India together. From cricket that turns every gully into a stadium to festivals that light up our streets, these moments define us as Bharat. With dentsu Sports & Entertainment, we are stepping into these lived experiences of music, sport, cinema, and celebrations that define who we are. When brands find a place in these cultural moments, they don’t just win visibility; they win trust, relevance, and growth. For us, this isn’t business; it is personal.”