Sports Marketing

05 Nov 2024 9:33 AM

Following his T20 retirement and drop in form, what's next for brand Virat Kohli?

As Kohli turns 36, we ask experts whether he remains 'king' among brand endorsers or is he being dethroned?

05 Nov 2024 9:29 AM

Virat Kohli turns 36

Watch 36 of his best ads from the many in which Kohli has been featured.

Yogesh Kathuniya (centre) alongside PM Modi.

21 Oct 2024 8:22 AM

The bigger the brand reach, the lesser they want to pay athletes like me: Yogesh Kathuniya

After he won Silver medal in the discus throw event at the Paralympics, we chatted with him about brand interest in para-athletes.

18 Oct 2024 10:57 AM

Tennis Premier League to be broadcast on JioCinema and Sports18

To be held between 3-8 December.

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...

10 Sep 2024 5:25 PM

Shriram Finance appoints Rahul Dravid as brand ambassador

Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.

This will be Acer's second partnership with the club.

10 Sep 2024 3:13 PM

Mumbai City FC aims to score big with its extended Acer partnership

The Acer logo will be featured on the right sleeve of the Islanders’ first team kits during the upcoming Indian Super League (ISL) season.

10 Sep 2024 9:23 AM

The market is wild and brands are bullish on sports investments: PR Sreejesh

Sreejesh stated how hockey is an emotional and nostalgic sport for Indians.

A report titled 'Beyond 22 Yards 2024' was released by D & P Advisory

05 Sep 2024 4:43 PM

IPL brand value fell by 11.7% in 2024: Report

The D & P Advisory report also stated that the Women's Premier League business increased by 8%.

Both the club and the airline aim to bring people together and give flight to ambition.

02 Sep 2024 5:21 PM

Etihad Airways teams up with Mumbai City FC

Has signed on to be the official front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season.

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09 Jul 2025 11:29 PM

Linda Yaccarino announces exit from X

Indian marketers are under pressure to deliver profitability, reveals IBM CMO Study 2025

09 Jul 2025 4:56 PM

Indian CMOs under pressure to deliver, but only 26% feel talent-ready: IBM Study

Blissclub's campaign with Karisma Kapoor

09 Jul 2025 4:04 PM

Karisma Kapoor makes a case for never returning Blissclub clothes

09 Jul 2025 1:15 PM