Virat Kohli has announced that he has moved his brand One8 to Agilitas Sports. Agilitas Sports was founded by Abhishek Ganguly, former MD, Puma, in 2023.

Kohli, who was a brand endorser for Puma, ended that partnership in April. Through a social media post, he announced that he's joining Ganguly as an investor in his brand, and shifting One8's home to Agilitas.

On the vision behind this partnership, Ganguly, said, "We want to create a high-performance brand from India which is built on the back of sport and functionality. People will soon see and believe that something from India, which is our starting partnership, is no less. "

Kohli also stated that he's excited to see the journey play out over the next eight to ten years, after understanding the manufacturing facilities, the people behind it, and the force behind the brand. 

Puma remains the lead sponsor for the IPL team Kohli represents. According to media reports, Kohli has not signed a new commercial contract with the RCB franchise ahead of the start of the 2026 season.