Following the government ban on real-money gaming platforms in August this year, Dream11 has announced its strategy to transform into a 'second-screen entertainment business'.

At an event hosted in Mumbai today, the platform announced that with its 250 million user base, it wants to focus on building 'richer and more immersive sports experiences' to complement live sports broadcasts.

The revamped platform aims to bring fans closer to the action, with creator-led live match watch-alongs, a platform to react and banter, and free-to-play fantasy sports, all of which are proven to enhance and increase broadcast viewership, as Dream11 continues to live up to its mission to ‘make every match more exciting’.

Harsh Jain, co-founder and CEO, Dream11 and Dream Sports, said, “No sports fan should ever watch a match alone. Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match. We want to give all sports fans an opportunity to be heard and seen by millions of others. And this time, we are making it from India, for the whole world.”