The Coca-Cola Company's Sprite has announced a three-year partnership with the Lucknow Super Giants as the team’s official beverage partner.

The move marks a key milestone for the brand in Uttar Pradesh, one of its strongest markets, where Sprite already enjoys high consumer affinity through its bottling partners SLMG Beverages and Moon Beverages.

The alliance now sets the stage for an even stronger presence on one of the country’s most-watched platforms, the Indian Premier League.

The collaboration with India’s most closely followed cricket franchises is set to sharpen Sprite’s cultural relevance and deepen its connection with Gen Z and cricket fans.

The brand's ‘Thand Rakh’ (keep cool) philosophy has long been part of the sport’s high-pressure moments, and the partnership aims to build naturally on that legacy.

The association also reflects Coca-Cola’s continued commitment to Uttar Pradesh through its bottling network SLMG Beverages and Moon Beverages, which play a major role in local employment, manufacturing, logistics, and cold-chain infrastructure.

This tie-up strengthens Sprite’s hyperlocal presence in the state, celebrating UP’s strong cricketing spirit and engaging fans in a way that feels rooted in the region, refreshing millions as they rally behind their home team.

Sumeli Chatterjee, category head, sparkling flavours India and Southwest Asia, The Coca-Cola Company, said, “We are thrilled to partner with Lucknow Super Giants to celebrate the unstoppable cricket passion that always electrifies our audience. This strategic association brings in Sprite’s chilled and refreshing Thand Rakh proposition to the high-impact IPL platform, creating unique experiences. Our partnership with the Lucknow Super Giants also underlines Sprite’s long-term focus on Uttar Pradesh, a priority growth market where we continue to invest in sustainability and year-round consumer engagement initiatives.”

Vinay Chopra, CEO, Lucknow Super Giants, added, “At LSG, we partner with brands that share our drive to push boundaries and elevate the game for our fans. Sprite fits right in because this team is built on the same spirit, that is, staying cool under pressure. With this association, we are gearing up for a season packed with moments that inspire, add to the excitement in the stands, and stay with fans long after the final ball is bowled.”

Paritosh Ladhani, joint managing director, SLMG Beverages, said, “At SLMG Beverages, our focus has always been on strengthening product availability and bringing great beverages to consumers across Uttar Pradesh. With a state as large and varied as UP, partnerships like this help us understand how engagement builds and consumer trends evolve. Sprite’s association with the Lucknow Super Giants reflects that scale and connection.”

Anant Agrawal, vice chairman, Moon Beverages, added, “We are proud to support a collaboration between two giants, LSG with its unbeatable spirit and Sprite with its unmistakable refreshment. For us, it’s an opportunity to amplify this collaboration with our market expertise, strong distribution network and consumer understanding, while delivering in-stadium experiences that keep fans refreshed all season long.”