Sports marketing, 28 Nov 2025

The brand's ‘Thand Rakh' philosophy has long been part of the sport's high-pressure moments, and the partnership aims to build naturally on that legacy.

28 Nov 2025 4:21 PM

Sprite teams up with Lucknow Super Giants in a three-year IPL partnership

The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.
A BARC employee has allegedly received INR 100 crore to manipulate TV ratings

28 Nov 2025 2:57 PM

BARC India orders independent audit after Kerala Television Federation complaint

Malayalam news channel 'Twenty Four' claimed that a BARC employee was involved in a TRP scam.
Shyam Motwani

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Godrej Enterprises Group's Shyam Motwani talks about redefining home safety through digital mindfulness, and more...
Dalbir Singh continues his diary for Manifest.

28 Nov 2025 11:14 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films offers a gentle reminder that wanting timely payments is one thing, and sticking to it is another.
Shradha Ojha

28 Nov 2025 11:12 AM

Her take: Eyes behind my head

The author writes about her love for shoots along with the meanderings of the mind of a director.
Yes Bank's Score Kya Hua campaign

28 Nov 2025 11:08 AM

Yes Bank turns credit score literacy into everyday conversation

Unveils ‘Score Kya Hua' campaign comprising four slice-of-life ad films to boost credit score awareness.
Gopal Snacks 'Life Mein Khali Pet Kuchh Nahi Hota' campaign.

28 Nov 2025 10:55 AM

When hunger derails life, Gopal Snacks steps in as the unsung hero of everyday moments

Conceptualised by Scarecrow M&C Saatchi, the campaign consists of three ad films.

Latest Stories

A BARC employee has allegedly received INR 100 crore to manipulate TV ratings

28 Nov 2025 2:57 PM

BARC India engages independent agency for audit on employee following KTF complaint
Shyam Motwani

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'
Dalbir Singh continues his diary for Manifest.

28 Nov 2025 11:14 AM

Producer's Diary by Dalbir Singh
Shradha Ojha

28 Nov 2025 11:12 AM

Her take: Eyes behind my head

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‘The best school of advertising I could have asked for was working under Piyush Pandey'

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