Broadcast Audience Research Council (BARC) has released a statement following the news of one of its employees engaged in a TRP scam.
According to reports, the Kerala Television Federation (KTF) lodged a detailed complaint seeking intervention, prompting State Police Chief Ravada Chandrashekhar to direct officers to examine digital and financial evidence.
A Twenty Four news report claimed that a BARC employee received INR 100 crore to manipulate TV ratings in favour of a Kerala-based news channel.
BARC's statement reveals that the measurement body is aware about the report and has engaged an independent agency to undertake a forensic audit into the matter.
The statement read:
BARC India is aware of the report put out by the Malayalam news channel 'Twenty-Four' yesterday, claiming involvement of a BARC India employee in an alleged ratings manipulation case. In order to address the matter with urgency, transparency and due diligence, BARC India has immediately engaged a reputed independent agency to forthwith undertake a comprehensive forensic audit into the matter.
While the audit is underway, we would request all parties, including the media, to refrain from making any unverified or speculatory claims regarding the situation.
BARC India remains committed to the highest standards of integrity and accountability towards its stakeholders.

