Manifest has partnered with IAA India Chapter's Voice of Change and UNICEF India to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, there is no clear winner.

Xyxx attempts to smash a stereotype by bringing men’s shapewear out of the shadows. While the campaign challenges the idea that shapewear is exclusively associated with women, it does not go far enough in offering a more gender-progressive representation.

 

 

 

 

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The Levi’s campaign featuring Alia Bhatt celebrates personal style and self-expression, but its focus remains on individuality rather than challenging gender stereotypes.

Since neither campaign offers strong enough gender-forward representation, there is no clear winner on the Voice-O-Meter this week.

Other campaigns from last week:

ChallanPay

Citroën

Kia Sorento

Lava

NPCI

Tata Trusts 

Union Mutual Fund